Code Context echo $this->Html->meta(array('name' => 'og:image', 'content' => 'http://granateseo.com/img/logo-g.png'));
echo $this->Html->meta(array('name' => 'og:title', 'content' => 'Odkryj potencjał swojej strony dzięki GranateSEO!'));
echo $this->Html->meta(array('name' => 'description', 'content' => $node['Node']['html_description']));
$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp'
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'success' => false,
'data' => array(
'Node' => array(
'id' => '159',
'parent_id' => null,
'user_id' => '2',
'title' => 'Zamierająca kampania SEO – jak ją rozpoznać?',
'slug' => 'zamierajaca-kampania-seo-jak-ja-rozpoznac',
'html_title' => 'Zamierająca kampania SEO – jak ją rozpoznać?',
'html_description' => 'Pozycjonujesz stronę i nie wiesz czy przynosi to rezultaty? Dzisiaj przedstawiamy kilka sposobów na zbadanie skuteczności Twojej kampanii SEO.',
'big_title' => 'Zamierająca kampania SEO – jak ją rozpoznać?',
'small_title' => 'Zamierająca kampania SEO – jak ją rozpoznać?',
'lead' => '',
'body' => '<p><strong>SEO jest długoterminową strategią budowania widoczności marki w sieci. Szczególnie jakościowe white hat SEO może przynosić efekty dopiero po kilku tygodniach, a nawet miesiącach. Jak w takim razie sprawdzić czy kampania promowania naszej strony wróży sukces czy porażkę?</strong></p>
<p> </p>
<p>Efekty mogą być zarówno ilościowe, jak i jakościowe. Pierwsze z nich pojawiają się na bieżąco, na przykład w zwiększonej sprzedaży. Jednak zalety zwiększonej świadomości i obecności marki w Internecie mogą być trudne do rozpoznania w pierwszej chwili. Zadowalających rezultatów nie możemy niestety oczekiwać natychmiast. Jednak po kilkumiesięcznej, regularnie prowadzonej kampanii SEO powinniśmy wyciągnąć już wnioski i rozpoznać czy jesteśmy coraz bliżej postawionych celów. Jeśli efekty nie zadowalają nas albo w ogóle się nie pojawiają, to najwyższa pora, aby zbadać przyczyny stagnacji w sieci. Aby tego dokonać musimy poznać wyznaczniki, które zobrazują wyniki naszych działań. </p>
<p> </p>
<h2>Zmniejszenie ruchu organicznego</h2>
<p><img alt="Pozycjonowanie a ruch organiczny na stronie" src="/uploads/zmniejszenie-ruchu.jpg" style="width: 80%;" /></p>
<p>Ruch organiczny jest jednym z najlepszych wskaźników widoczności marki i efektywności naszych działań. Określa liczbę internautów, którzy znaleźli stronę w wyszukiwarce i w taki sposób na nią weszli. Aby zbadać jaki odsetek wejść na stronę pochodzi z wyszukiwarek oraz jak zmienia się ich liczba polecam użyć narzędzia Google Analytics. Po wejściu w menu „Pozyskiwanie” znajdziemy wykresy i tabele mówiące w jakim stopniu ruch generowany jest przez przekierowania (Referral), wpisanie adresu URL (Direct), social media (Social) czy właśnie ruch organiczny (Organic Search). Jeśli klikniemy na Organic Search, to otrzymamy jeszcze więcej szczegółów związanych z nim, chociaż przede wszystkim ogólna liczba wizyt gra tutaj największą rolę. Jeśli stale ulepszasz stronę i rozbudowujesz treść lub piszesz na niej bloga, to ruch organiczny powinien wzrastać. Nagłe, rażące spadki mogą oznaczać czerwone światło dla pozycji Twojej witryny, a na to nie możesz sobie pozwolić.</p>
<p> </p>
<h2>Spadek pozycji na słowa kluczowe</h2>
<p><img alt="spadek pozycji przy nieodpowiedniej kampanii seo" src="/uploads/spadek-pozycji.jpg" style="width: 80%;" /></p>
<p>Rankingi słów kluczowych również w bardzo znaczącym stopniu odzwierciedlają sukces Twojej internetowej kampanii promocyjnej. Wybierz słowa kluczowe i stale monitoruj ich pozycje w wyszukiwarkach, najlepiej 1-2 razy w miesiącu. Pozwoli Ci to badać, w jaki sposób rozwija się Twoja strona oraz zmotywuje Cię do jeszcze większego nacisku na wartościową treść, prawidłowe opisy, tytuły czy nagłówki, które mają strategiczny wpływ na frazy kluczowe. Pamiętaj, że zaindeksowanie zmian przez wyszukiwarki nie następuje natychmiastowo po dokonaniu zmian, dlatego nie zniechęcaj się zbyt szybko. Jeśli jednak zauważysz nagły spadek pozycji na niektóre słowa czy frazy, może to oznaczać kolejne czerwone światło. Może ono świadczyć o tym, że pozycjonowanie strony nie idzie w dobrym kierunku, a nawet o usunięciu przez Google Twojej witryny z wyników wyszukiwania za stosowanie niedozwolonych technik black hat SEO.</p>
<p> </p>
<h2>Długotrwała stagnacja liczby wizyt</h2>
<p><img alt="wejścia na stronę a jej pozycjonowanie" src="/uploads/wejscia-na-strone.jpg" style="width: 80%;" /></p>
<p>Jak największa liczba wejść na stronę jest głównym celem większości kampanii prowadzonych w Internecie. Mam tu na myśli wejścia z każdego możliwego źródła, nie tylko wcześniej wspomniany ruch organiczny. Przy odpowiednio prowadzonym pozycjonowaniu strony, powinna być ona coraz częściej wyświetlana przez użytkowników. Jeśli ruch na stronie pozostaje na niezmienionym poziomie przez miesiąc czy ewentualnie dwa, to nie ma jeszcze poważnych powodów do niepokoju. Czerwone światło dla kampanii zapala się jednak wtedy, kiedy mimo stałych działań nie widzimy poprawy sytuacji przez dłuższy okres czasu. <span style="line-height: 1.6em;"> </span></p>
<p>Ruch organiczny, ranking słów kluczowych oraz ogólna liczba wejść na stronę to trzy główne mierniki rozwoju popularności naszej witryny w sieci. Jeśli któryś z nich nie wróży dobrze, koniecznie należy zbadać powody niepowodzenia. O przyczynach i sposobach ratowania nieskutecznej kampanii SEO przeczytasz już niedługo w naszym kolejnym artykule.</p>
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'model' => 'Node',
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'content_for_layout' => '<div class="background-square">
<div class="container-fluid granateBlog">
<div class="form">
<div class="comment-form tac">
<h3>Dodaj nowy komenatrz</h3>
<p class="back"><a href="/blog/zamierajaca-kampania-seo-jak-ja-rozpoznac">Wróć do oryginalnego postu: Zamierająca kampania SEO – jak ją rozpoznać?</a></p><form action="/comments/comments/add/Node/159/1336" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="2e390d97182a8a90a76c8c85a1cd647e59b39804" id="Token976056403"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div>
<script type="text/javascript">
var RecaptchaOptions = {
theme : 'clean'
};
</script>
<script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script>
<noscript>
<iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/>
<textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea>
<input type="hidden" name="recaptcha_response_field" value="manual_challenge"/>
<input type="hidden" name="recaptcha_response_field" value="manual_challenge"/>
</noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="d537e2bba39f990b33945af05e5bf292bf8aa56a%3A" id="TokenFields409134727"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked572421471"/></div></form></div>
</div>
</div>
</div>
<script>
var validator = new FormValidator('CommentAddForm', [
{
name: 'data[Comment][name]',
rules: 'required',
message: 'Insert name and surname.',
display: 'Nazwa'
},
{
name: 'data[Comment][email]',
rules: 'required|callback_email2',
message: 'Insert proper email address.',
display: 'Email'
},
{
name: 'data[Comment][body]',
rules: 'required',
message: 'Insert message info.',
display: 'Treść wiadomości'
}
], function(errors, event) {
if (errors.length > 0) {
var errorString = '';
for (var i = 0, errorLength = errors.length; i < errorLength; i++) {
errorString += errors[i].message + '<br />';
}
document.getElementById('error_field').innerHTML = errorString;
document.getElementById('error_field').style.visibility='visible';
}
}
);
validator.setMessage('required', 'Pole zawierające %s nie może być puste.');
validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail');
validator.registerCallback('email2', function(value) {
var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/;
return re.test(value);
})
.setMessage('email2', 'Pole musi zawierać poprawny adres email');
</script>
',
'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>',
'title_for_layout' => 'Comments'
)
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'title' => 'Page',
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'blog' => array(
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'node' => array(
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'title' => 'Zamierająca kampania SEO – jak ją rozpoznać?',
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'html_title' => 'Zamierająca kampania SEO – jak ją rozpoznać?',
'html_description' => 'Pozycjonujesz stronę i nie wiesz czy przynosi to rezultaty? Dzisiaj przedstawiamy kilka sposobów na zbadanie skuteczności Twojej kampanii SEO.',
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'body' => '<p><strong>SEO jest długoterminową strategią budowania widoczności marki w sieci. Szczególnie jakościowe white hat SEO może przynosić efekty dopiero po kilku tygodniach, a nawet miesiącach. Jak w takim razie sprawdzić czy kampania promowania naszej strony wróży sukces czy porażkę?</strong></p>
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<p>Efekty mogą być zarówno ilościowe, jak i jakościowe. Pierwsze z nich pojawiają się na bieżąco, na przykład w zwiększonej sprzedaży. Jednak zalety zwiększonej świadomości i obecności marki w Internecie mogą być trudne do rozpoznania w pierwszej chwili. Zadowalających rezultatów nie możemy niestety oczekiwać natychmiast. Jednak po kilkumiesięcznej, regularnie prowadzonej kampanii SEO powinniśmy wyciągnąć już wnioski i rozpoznać czy jesteśmy coraz bliżej postawionych celów. Jeśli efekty nie zadowalają nas albo w ogóle się nie pojawiają, to najwyższa pora, aby zbadać przyczyny stagnacji w sieci. Aby tego dokonać musimy poznać wyznaczniki, które zobrazują wyniki naszych działań. </p>
<p> </p>
<h2>Zmniejszenie ruchu organicznego</h2>
<p><img alt="Pozycjonowanie a ruch organiczny na stronie" src="/uploads/zmniejszenie-ruchu.jpg" style="width: 80%;" /></p>
<p>Ruch organiczny jest jednym z najlepszych wskaźników widoczności marki i efektywności naszych działań. Określa liczbę internautów, którzy znaleźli stronę w wyszukiwarce i w taki sposób na nią weszli. Aby zbadać jaki odsetek wejść na stronę pochodzi z wyszukiwarek oraz jak zmienia się ich liczba polecam użyć narzędzia Google Analytics. Po wejściu w menu „Pozyskiwanie” znajdziemy wykresy i tabele mówiące w jakim stopniu ruch generowany jest przez przekierowania (Referral), wpisanie adresu URL (Direct), social media (Social) czy właśnie ruch organiczny (Organic Search). Jeśli klikniemy na Organic Search, to otrzymamy jeszcze więcej szczegółów związanych z nim, chociaż przede wszystkim ogólna liczba wizyt gra tutaj największą rolę. Jeśli stale ulepszasz stronę i rozbudowujesz treść lub piszesz na niej bloga, to ruch organiczny powinien wzrastać. Nagłe, rażące spadki mogą oznaczać czerwone światło dla pozycji Twojej witryny, a na to nie możesz sobie pozwolić.</p>
<p> </p>
<h2>Spadek pozycji na słowa kluczowe</h2>
<p><img alt="spadek pozycji przy nieodpowiedniej kampanii seo" src="/uploads/spadek-pozycji.jpg" style="width: 80%;" /></p>
<p>Rankingi słów kluczowych również w bardzo znaczącym stopniu odzwierciedlają sukces Twojej internetowej kampanii promocyjnej. Wybierz słowa kluczowe i stale monitoruj ich pozycje w wyszukiwarkach, najlepiej 1-2 razy w miesiącu. Pozwoli Ci to badać, w jaki sposób rozwija się Twoja strona oraz zmotywuje Cię do jeszcze większego nacisku na wartościową treść, prawidłowe opisy, tytuły czy nagłówki, które mają strategiczny wpływ na frazy kluczowe. Pamiętaj, że zaindeksowanie zmian przez wyszukiwarki nie następuje natychmiastowo po dokonaniu zmian, dlatego nie zniechęcaj się zbyt szybko. Jeśli jednak zauważysz nagły spadek pozycji na niektóre słowa czy frazy, może to oznaczać kolejne czerwone światło. Może ono świadczyć o tym, że pozycjonowanie strony nie idzie w dobrym kierunku, a nawet o usunięciu przez Google Twojej witryny z wyników wyszukiwania za stosowanie niedozwolonych technik black hat SEO.</p>
<p> </p>
<h2>Długotrwała stagnacja liczby wizyt</h2>
<p><img alt="wejścia na stronę a jej pozycjonowanie" src="/uploads/wejscia-na-strone.jpg" style="width: 80%;" /></p>
<p>Jak największa liczba wejść na stronę jest głównym celem większości kampanii prowadzonych w Internecie. Mam tu na myśli wejścia z każdego możliwego źródła, nie tylko wcześniej wspomniany ruch organiczny. Przy odpowiednio prowadzonym pozycjonowaniu strony, powinna być ona coraz częściej wyświetlana przez użytkowników. Jeśli ruch na stronie pozostaje na niezmienionym poziomie przez miesiąc czy ewentualnie dwa, to nie ma jeszcze poważnych powodów do niepokoju. Czerwone światło dla kampanii zapala się jednak wtedy, kiedy mimo stałych działań nie widzimy poprawy sytuacji przez dłuższy okres czasu. <span style="line-height: 1.6em;"> </span></p>
<p>Ruch organiczny, ranking słów kluczowych oraz ogólna liczba wejść na stronę to trzy główne mierniki rozwoju popularności naszej witryny w sieci. Jeśli któryś z nich nie wróży dobrze, koniecznie należy zbadać powody niepowodzenia. O przyczynach i sposobach ratowania nieskutecznej kampanii SEO przeczytasz już niedługo w naszym kolejnym artykule.</p>
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'title' => null,
'body' => 'http://www.cheapmlbhats.us/
http://www.cheapmlbsnapbacks.us/
http://www.cheapnbahats.us.com/
http://www.cheapnbasnapbacks.us/
http://www.cheapnflhats.us/
http://www.cheapnflsnapbacks.us/
http://www.cheapnhlhats.us/
http://www.cheapnhlsnapbacks.us/
http://www.sneakerrelatedhats.us/
http://www.cheapairjordans.in.net/
http://www.cheapairjordans.us/
http://www.cheapjordans.co/
http://www.cheapjordans.in.net/
http://www.cheapjordansforsale.in.net/
http://www.cheapjordansforsale.us.com/
http://www.cheapsnapbackhats.us.com/
http://www.cheapjordansonline.in.net/
http://www.cheapjordansfreeshipping.in.net/
http://www.cheapretrojordans.us.com/
http://www.jordansforcheap.co.in/
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http://www.jordansforcheap.in.net/
http://www.cheapjordansfreeshipping.us/
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http://www.cheapjordansforsale.in.net/
http://www.cheapjordanshoes.co.in/
http://www.cheapretrojordans.us/
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)
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$content_for_layout = '<div class="background-square">
<div class="container-fluid granateBlog">
<div class="form">
<div class="comment-form tac">
<h3>Dodaj nowy komenatrz</h3>
<p class="back"><a href="/blog/zamierajaca-kampania-seo-jak-ja-rozpoznac">Wróć do oryginalnego postu: Zamierająca kampania SEO – jak ją rozpoznać?</a></p><form action="/comments/comments/add/Node/159/1336" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="2e390d97182a8a90a76c8c85a1cd647e59b39804" id="Token976056403"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div>
<script type="text/javascript">
var RecaptchaOptions = {
theme : 'clean'
};
</script>
<script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script>
<noscript>
<iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/>
<textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea>
<input type="hidden" name="recaptcha_response_field" value="manual_challenge"/>
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</noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="d537e2bba39f990b33945af05e5bf292bf8aa56a%3A" id="TokenFields409134727"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked572421471"/></div></form></div>
</div>
</div>
</div>
<script>
var validator = new FormValidator('CommentAddForm', [
{
name: 'data[Comment][name]',
rules: 'required',
message: 'Insert name and surname.',
display: 'Nazwa'
},
{
name: 'data[Comment][email]',
rules: 'required|callback_email2',
message: 'Insert proper email address.',
display: 'Email'
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name: 'data[Comment][body]',
rules: 'required',
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display: 'Treść wiadomości'
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], function(errors, event) {
if (errors.length > 0) {
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document.getElementById('error_field').innerHTML = errorString;
document.getElementById('error_field').style.visibility='visible';
}
}
);
validator.setMessage('required', 'Pole zawierające %s nie może być puste.');
validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail');
validator.registerCallback('email2', function(value) {
var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/;
return re.test(value);
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.setMessage('email2', 'Pole musi zawierać poprawny adres email');
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$title_for_layout = 'Comments'
include - APP/View/Themed/Granate/Layouts/default.ctp, line 22
View::_evaluate() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 949
View::_render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 911
View::renderLayout() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 542
View::render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 479
Controller::render() - APP/Vendor/cakephp/cakephp/lib/Cake/Controller/Controller.php, line 954
CroogoAppController::render() - APP/Vendor/croogo/croogo/Croogo/Controller/CroogoAppController.php, line 351
Dispatcher::_invoke() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 198
Dispatcher::dispatch() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 165
[main] - APP/webroot/index.php, line 151
Dodaj nowy komenatrz
Wróć do oryginalnego postu: Zamierająca kampania SEO – jak ją rozpoznać?