Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 22]Code Contextecho $this->Html->meta(array('name' => 'og:image', 'content' => 'http://granateseo.com/img/logo-g.png'));echo $this->Html->meta(array('name' => 'og:title', 'content' => 'Odkryj potencjał swojej strony dzięki GranateSEO!'));echo $this->Html->meta(array('name' => 'description', 'content' => $node['Node']['html_description']));$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '171', 'parent_id' => null, 'user_id' => '2', 'title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'slug' => 'marketing-sezonowy-wiecej-okazji-niz-myslisz', 'html_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'html_description' => 'Pozycjonowanie Twojej strony to nie jedyny klucz do sukcesu w kampaniach marketingowych. Wykorzystaj święta i wydarzenia, aby jak najlepiej promować Twoją firmę i usługi.', 'big_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'small_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'lead' => '', 'body' => '<p><strong>Przedświąteczny okres to idealny czas na wykorzystanie zalet sezonowych strategii marketingowych. Kampanie oparte na nadchodzących wydarzeniach mogą być świetną okazją do wykorzystania kreatywnych pomysłów w celu pozyskania nowych oraz utrzymania kontaktu z obecnymi klientami.</strong></p> <p> </p> <p><strong style="line-height: 1.6em;"><img alt="" src="/uploads/pory-roku2.jpg" style="width: 80%;" /></strong></p> <p> </p> <p>Dzisiaj przedstawiamy Wam kilka wskazówek i sposobów na wykorzystanie świąt i specjalnych kalendarzowych dni w internetowych kampaniach marketingowych. </p> <p> </p> <p><strong>1. Wybierz najlepszy czas</strong></p> <p>Pomyśl, które dni czy święta oraz jaki sposób wykorzystania ich w marketingu będą najlepiej współgrać z potrzebami Twoich klientów. Prowadzisz sklep internetowy z zabawkami dla dzieci? Oferta darmowej dostawy przed Dniem Dziecka skusi wiele osób do zakupów właśnie na Twojej stronie. Posiadasz warsztat samochodowy? Pomyśl o rabacie dla klientów, którzy oddadzą swój samochód do naprawy w czasie Dnia bez Samochodu. Sprzedajesz komputery, podręczniki albo plecaki? Poinformuj swoich klientów o promocjach na czas rozpoczęcia roku szkolnego i akademickiego. </p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">2. Wykorzystaj media społecznościowe</span></strong></p> <p>Social media są doskonałym źródłem przekazu informacji o kampaniach sezonowych. Pozwalają szybko i efektywnie dotrzeć do szerokiego grona odbiorców. Idealnie nadają się też do przekazywania treści, które z definicji są w marketingu sezonowym tylko tymczasowe. Oferujesz grudniowy kod rabatowy albo darmową przedświąteczną dostawę? Nie zapomnij podzielić się tą informacją z klientami poprzez Facebook, Google+ czy Twitter. Zacznij od posta czy wydarzenia informującego o akcji promocyjnej, a następnie na bieżąco informuj użytkowników o postępie w akcjach oraz o dniach, które zostały do końca oferty.</p> <p> </p> <p><strong style="line-height: 1.6em;">3. Powiadamiaj przez e-mail</strong></p> <p>Tylko najbardziej przywiązani klienci sami będą czekać na promocje i wyszukiwać je z własnej inicjatywy. Dlatego informacja o każdej kampanii czy korzystnej ofercie powinna trafić bezpośrednio do każdego, kto mógłby być zainteresowany produktem. Najłatwiej zrobisz to za pomocą mailingu. Aby mieć kontakt do wszystkich zainteresowanych i zatrzymywać jak najwięcej klientów, stwórz newsletter i zbieraj adresy e-mail użytkowników. Twórz wiadomości HTML z informacjami o promocjach, nowościach oraz ze świątecznymi kartkami. Życzenia są doskonałą okazją, aby przypomnieć klientom o Twoich usługach. Pamiętaj też, że prawo wymaga, aby klient w każdej chwili miał możliwość rezygnacji z subskrypcji.</p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">4. Stwórz wyjątkową stronę docelową</span></strong></p> <p><span style="line-height: 1.6em;">Pierwsze wrażenie często zadecyduje o tym, czy klient zainteresuje się ofertą. Dlatego właśnie strona, na którą trafi on w pierwszej kolejności (landing page) wpływa na pożądane działania każdej kampanii marketingowej. Strona docelowa powinna być rozszerzeniem reklamy i wyświetlać się po kliknięciu w banner, mail czy link reklamowy. Jej głównym celem jest szersze powiadomienie o ofercie, przekonanie użytkownika do marki, rejestracja oraz dokonanie zakupu. Taka strona to doskonała możliwość optymalizacji witryny pod wyszukiwarki np. w okresie świątecznym, kiedy frazy związane z nim są częściej wpisywane. Niech strona docelowa poinformuje o możliwości otrzymania walentynkowego kodu rabatowego po zapisaniu się do newsletter’a. Niech najlepsze oferty wyprzedażowe, które pojawią się w pierwszej kolejnością zachęcą internautów do przejrzenia pozostałych przecenionych towarów. Darmowa wysyłka wielkanocnych dekoracji to też informacja, którą możesz się pochwalić na stronie docelowej. Możliwości jest wiele. </span></p> <p>Pamiętaj, okazji do marketingu sezonowego jest niemalże tyle, ile dni w ciągu roku. Wybierz te z nich, które najlepiej pasują do Twojej oferty i działaj. Wysyłaj maile, udostępniaj posty, twórz strony docelowe. Niech kampanie marketingowe nabiorą kolorów.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/marketing-sezonowy-wiecej-okazji-niz-myslisz', 'terms' => '', 'sticky' => false, 'lft' => '111', 'rght' => '112', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-03 18:29:22', 'updated_by' => '2', 'created' => '2015-04-02 14:44:18', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '171', 'parentId' => '2528', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/marketing-sezonowy-wiecej-okazji-niz-myslisz">Wróć do oryginalnego postu: Marketing sezonowy – więcej okazji niż myślisz</a></p><form action="/comments/comments/add/Node/171/2528" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="bef3d75502a379bf9435f93681c7f795ce69e10d" id="Token25854503"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="51469d7e89581d28e4a61e22560f29fcd9e126e8%3A" id="TokenFields375864857"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked946992189"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ), (int) 6 => array( [maximum depth reached] ) ) ), 'footerMenu' => array( 'Menu' => array( 'id' => '4', 'title' => 'footerMenu', 'alias' => 'footerMenu', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '6', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 11:12:35', 'updated_by' => '1', 'created' => '2009-08-19 12:22:42', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' 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'marketing-sezonowy-wiecej-okazji-niz-myslisz', 'html_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'html_description' => 'Pozycjonowanie Twojej strony to nie jedyny klucz do sukcesu w kampaniach marketingowych. Wykorzystaj święta i wydarzenia, aby jak najlepiej promować Twoją firmę i usługi.', 'big_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'small_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'lead' => '', 'body' => '<p><strong>Przedświąteczny okres to idealny czas na wykorzystanie zalet sezonowych strategii marketingowych. Kampanie oparte na nadchodzących wydarzeniach mogą być świetną okazją do wykorzystania kreatywnych pomysłów w celu pozyskania nowych oraz utrzymania kontaktu z obecnymi klientami.</strong></p> <p> </p> <p><strong style="line-height: 1.6em;"><img alt="" src="/uploads/pory-roku2.jpg" style="width: 80%;" /></strong></p> <p> </p> <p>Dzisiaj przedstawiamy Wam kilka wskazówek i sposobów na wykorzystanie świąt i specjalnych kalendarzowych dni w internetowych kampaniach marketingowych. </p> <p> </p> <p><strong>1. Wybierz najlepszy czas</strong></p> <p>Pomyśl, które dni czy święta oraz jaki sposób wykorzystania ich w marketingu będą najlepiej współgrać z potrzebami Twoich klientów. Prowadzisz sklep internetowy z zabawkami dla dzieci? Oferta darmowej dostawy przed Dniem Dziecka skusi wiele osób do zakupów właśnie na Twojej stronie. Posiadasz warsztat samochodowy? Pomyśl o rabacie dla klientów, którzy oddadzą swój samochód do naprawy w czasie Dnia bez Samochodu. Sprzedajesz komputery, podręczniki albo plecaki? Poinformuj swoich klientów o promocjach na czas rozpoczęcia roku szkolnego i akademickiego. </p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">2. Wykorzystaj media społecznościowe</span></strong></p> <p>Social media są doskonałym źródłem przekazu informacji o kampaniach sezonowych. Pozwalają szybko i efektywnie dotrzeć do szerokiego grona odbiorców. Idealnie nadają się też do przekazywania treści, które z definicji są w marketingu sezonowym tylko tymczasowe. Oferujesz grudniowy kod rabatowy albo darmową przedświąteczną dostawę? Nie zapomnij podzielić się tą informacją z klientami poprzez Facebook, Google+ czy Twitter. Zacznij od posta czy wydarzenia informującego o akcji promocyjnej, a następnie na bieżąco informuj użytkowników o postępie w akcjach oraz o dniach, które zostały do końca oferty.</p> <p> </p> <p><strong style="line-height: 1.6em;">3. Powiadamiaj przez e-mail</strong></p> <p>Tylko najbardziej przywiązani klienci sami będą czekać na promocje i wyszukiwać je z własnej inicjatywy. Dlatego informacja o każdej kampanii czy korzystnej ofercie powinna trafić bezpośrednio do każdego, kto mógłby być zainteresowany produktem. Najłatwiej zrobisz to za pomocą mailingu. Aby mieć kontakt do wszystkich zainteresowanych i zatrzymywać jak najwięcej klientów, stwórz newsletter i zbieraj adresy e-mail użytkowników. Twórz wiadomości HTML z informacjami o promocjach, nowościach oraz ze świątecznymi kartkami. Życzenia są doskonałą okazją, aby przypomnieć klientom o Twoich usługach. Pamiętaj też, że prawo wymaga, aby klient w każdej chwili miał możliwość rezygnacji z subskrypcji.</p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">4. Stwórz wyjątkową stronę docelową</span></strong></p> <p><span style="line-height: 1.6em;">Pierwsze wrażenie często zadecyduje o tym, czy klient zainteresuje się ofertą. Dlatego właśnie strona, na którą trafi on w pierwszej kolejności (landing page) wpływa na pożądane działania każdej kampanii marketingowej. Strona docelowa powinna być rozszerzeniem reklamy i wyświetlać się po kliknięciu w banner, mail czy link reklamowy. Jej głównym celem jest szersze powiadomienie o ofercie, przekonanie użytkownika do marki, rejestracja oraz dokonanie zakupu. Taka strona to doskonała możliwość optymalizacji witryny pod wyszukiwarki np. w okresie świątecznym, kiedy frazy związane z nim są częściej wpisywane. Niech strona docelowa poinformuje o możliwości otrzymania walentynkowego kodu rabatowego po zapisaniu się do newsletter’a. Niech najlepsze oferty wyprzedażowe, które pojawią się w pierwszej kolejnością zachęcą internautów do przejrzenia pozostałych przecenionych towarów. Darmowa wysyłka wielkanocnych dekoracji to też informacja, którą możesz się pochwalić na stronie docelowej. Możliwości jest wiele. </span></p> <p>Pamiętaj, okazji do marketingu sezonowego jest niemalże tyle, ile dni w ciągu roku. Wybierz te z nich, które najlepiej pasują do Twojej oferty i działaj. Wysyłaj maile, udostępniaj posty, twórz strony docelowe. 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APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 949 View::_render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 911 View::renderLayout() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 542 View::render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 479 Controller::render() - APP/Vendor/cakephp/cakephp/lib/Cake/Controller/Controller.php, line 954 CroogoAppController::render() - APP/Vendor/croogo/croogo/Croogo/Controller/CroogoAppController.php, line 351 Dispatcher::_invoke() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 151
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Wykorzystaj święta i wydarzenia, aby jak najlepiej promować Twoją firmę i usługi.', 'big_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'small_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'lead' => '', 'body' => '<p><strong>Przedświąteczny okres to idealny czas na wykorzystanie zalet sezonowych strategii marketingowych. Kampanie oparte na nadchodzących wydarzeniach mogą być świetną okazją do wykorzystania kreatywnych pomysłów w celu pozyskania nowych oraz utrzymania kontaktu z obecnymi klientami.</strong></p> <p> </p> <p><strong style="line-height: 1.6em;"><img alt="" src="/uploads/pory-roku2.jpg" style="width: 80%;" /></strong></p> <p> </p> <p>Dzisiaj przedstawiamy Wam kilka wskazówek i sposobów na wykorzystanie świąt i specjalnych kalendarzowych dni w internetowych kampaniach marketingowych. </p> <p> </p> <p><strong>1. Wybierz najlepszy czas</strong></p> <p>Pomyśl, które dni czy święta oraz jaki sposób wykorzystania ich w marketingu będą najlepiej współgrać z potrzebami Twoich klientów. Prowadzisz sklep internetowy z zabawkami dla dzieci? Oferta darmowej dostawy przed Dniem Dziecka skusi wiele osób do zakupów właśnie na Twojej stronie. Posiadasz warsztat samochodowy? Pomyśl o rabacie dla klientów, którzy oddadzą swój samochód do naprawy w czasie Dnia bez Samochodu. Sprzedajesz komputery, podręczniki albo plecaki? Poinformuj swoich klientów o promocjach na czas rozpoczęcia roku szkolnego i akademickiego. </p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">2. Wykorzystaj media społecznościowe</span></strong></p> <p>Social media są doskonałym źródłem przekazu informacji o kampaniach sezonowych. Pozwalają szybko i efektywnie dotrzeć do szerokiego grona odbiorców. Idealnie nadają się też do przekazywania treści, które z definicji są w marketingu sezonowym tylko tymczasowe. Oferujesz grudniowy kod rabatowy albo darmową przedświąteczną dostawę? Nie zapomnij podzielić się tą informacją z klientami poprzez Facebook, Google+ czy Twitter. Zacznij od posta czy wydarzenia informującego o akcji promocyjnej, a następnie na bieżąco informuj użytkowników o postępie w akcjach oraz o dniach, które zostały do końca oferty.</p> <p> </p> <p><strong style="line-height: 1.6em;">3. Powiadamiaj przez e-mail</strong></p> <p>Tylko najbardziej przywiązani klienci sami będą czekać na promocje i wyszukiwać je z własnej inicjatywy. Dlatego informacja o każdej kampanii czy korzystnej ofercie powinna trafić bezpośrednio do każdego, kto mógłby być zainteresowany produktem. Najłatwiej zrobisz to za pomocą mailingu. Aby mieć kontakt do wszystkich zainteresowanych i zatrzymywać jak najwięcej klientów, stwórz newsletter i zbieraj adresy e-mail użytkowników. Twórz wiadomości HTML z informacjami o promocjach, nowościach oraz ze świątecznymi kartkami. Życzenia są doskonałą okazją, aby przypomnieć klientom o Twoich usługach. Pamiętaj też, że prawo wymaga, aby klient w każdej chwili miał możliwość rezygnacji z subskrypcji.</p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">4. Stwórz wyjątkową stronę docelową</span></strong></p> <p><span style="line-height: 1.6em;">Pierwsze wrażenie często zadecyduje o tym, czy klient zainteresuje się ofertą. Dlatego właśnie strona, na którą trafi on w pierwszej kolejności (landing page) wpływa na pożądane działania każdej kampanii marketingowej. Strona docelowa powinna być rozszerzeniem reklamy i wyświetlać się po kliknięciu w banner, mail czy link reklamowy. Jej głównym celem jest szersze powiadomienie o ofercie, przekonanie użytkownika do marki, rejestracja oraz dokonanie zakupu. Taka strona to doskonała możliwość optymalizacji witryny pod wyszukiwarki np. w okresie świątecznym, kiedy frazy związane z nim są częściej wpisywane. Niech strona docelowa poinformuje o możliwości otrzymania walentynkowego kodu rabatowego po zapisaniu się do newsletter’a. Niech najlepsze oferty wyprzedażowe, które pojawią się w pierwszej kolejnością zachęcą internautów do przejrzenia pozostałych przecenionych towarów. Darmowa wysyłka wielkanocnych dekoracji to też informacja, którą możesz się pochwalić na stronie docelowej. Możliwości jest wiele. </span></p> <p>Pamiętaj, okazji do marketingu sezonowego jest niemalże tyle, ile dni w ciągu roku. Wybierz te z nich, które najlepiej pasują do Twojej oferty i działaj. Wysyłaj maile, udostępniaj posty, twórz strony docelowe. Niech kampanie marketingowe nabiorą kolorów.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/marketing-sezonowy-wiecej-okazji-niz-myslisz', 'terms' => '', 'sticky' => false, 'lft' => '111', 'rght' => '112', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-03 18:29:22', 'updated_by' => '2', 'created' => '2015-04-02 14:44:18', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '171', 'parentId' => '2528', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/marketing-sezonowy-wiecej-okazji-niz-myslisz">Wróć do oryginalnego postu: Marketing sezonowy – więcej okazji niż myślisz</a></p><form action="/comments/comments/add/Node/171/2528" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="bef3d75502a379bf9435f93681c7f795ce69e10d" id="Token25854503"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="51469d7e89581d28e4a61e22560f29fcd9e126e8%3A" id="TokenFields375864857"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked946992189"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum 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'marketing-sezonowy-wiecej-okazji-niz-myslisz', 'html_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'html_description' => 'Pozycjonowanie Twojej strony to nie jedyny klucz do sukcesu w kampaniach marketingowych. Wykorzystaj święta i wydarzenia, aby jak najlepiej promować Twoją firmę i usługi.', 'big_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'small_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'lead' => '', 'body' => '<p><strong>Przedświąteczny okres to idealny czas na wykorzystanie zalet sezonowych strategii marketingowych. Kampanie oparte na nadchodzących wydarzeniach mogą być świetną okazją do wykorzystania kreatywnych pomysłów w celu pozyskania nowych oraz utrzymania kontaktu z obecnymi klientami.</strong></p> <p> </p> <p><strong style="line-height: 1.6em;"><img alt="" src="/uploads/pory-roku2.jpg" style="width: 80%;" /></strong></p> <p> </p> <p>Dzisiaj przedstawiamy Wam kilka wskazówek i sposobów na wykorzystanie świąt i specjalnych kalendarzowych dni w internetowych kampaniach marketingowych. </p> <p> </p> <p><strong>1. Wybierz najlepszy czas</strong></p> <p>Pomyśl, które dni czy święta oraz jaki sposób wykorzystania ich w marketingu będą najlepiej współgrać z potrzebami Twoich klientów. Prowadzisz sklep internetowy z zabawkami dla dzieci? Oferta darmowej dostawy przed Dniem Dziecka skusi wiele osób do zakupów właśnie na Twojej stronie. Posiadasz warsztat samochodowy? Pomyśl o rabacie dla klientów, którzy oddadzą swój samochód do naprawy w czasie Dnia bez Samochodu. Sprzedajesz komputery, podręczniki albo plecaki? Poinformuj swoich klientów o promocjach na czas rozpoczęcia roku szkolnego i akademickiego. </p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">2. Wykorzystaj media społecznościowe</span></strong></p> <p>Social media są doskonałym źródłem przekazu informacji o kampaniach sezonowych. Pozwalają szybko i efektywnie dotrzeć do szerokiego grona odbiorców. Idealnie nadają się też do przekazywania treści, które z definicji są w marketingu sezonowym tylko tymczasowe. Oferujesz grudniowy kod rabatowy albo darmową przedświąteczną dostawę? Nie zapomnij podzielić się tą informacją z klientami poprzez Facebook, Google+ czy Twitter. Zacznij od posta czy wydarzenia informującego o akcji promocyjnej, a następnie na bieżąco informuj użytkowników o postępie w akcjach oraz o dniach, które zostały do końca oferty.</p> <p> </p> <p><strong style="line-height: 1.6em;">3. Powiadamiaj przez e-mail</strong></p> <p>Tylko najbardziej przywiązani klienci sami będą czekać na promocje i wyszukiwać je z własnej inicjatywy. Dlatego informacja o każdej kampanii czy korzystnej ofercie powinna trafić bezpośrednio do każdego, kto mógłby być zainteresowany produktem. Najłatwiej zrobisz to za pomocą mailingu. Aby mieć kontakt do wszystkich zainteresowanych i zatrzymywać jak najwięcej klientów, stwórz newsletter i zbieraj adresy e-mail użytkowników. Twórz wiadomości HTML z informacjami o promocjach, nowościach oraz ze świątecznymi kartkami. Życzenia są doskonałą okazją, aby przypomnieć klientom o Twoich usługach. Pamiętaj też, że prawo wymaga, aby klient w każdej chwili miał możliwość rezygnacji z subskrypcji.</p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">4. Stwórz wyjątkową stronę docelową</span></strong></p> <p><span style="line-height: 1.6em;">Pierwsze wrażenie często zadecyduje o tym, czy klient zainteresuje się ofertą. Dlatego właśnie strona, na którą trafi on w pierwszej kolejności (landing page) wpływa na pożądane działania każdej kampanii marketingowej. Strona docelowa powinna być rozszerzeniem reklamy i wyświetlać się po kliknięciu w banner, mail czy link reklamowy. Jej głównym celem jest szersze powiadomienie o ofercie, przekonanie użytkownika do marki, rejestracja oraz dokonanie zakupu. Taka strona to doskonała możliwość optymalizacji witryny pod wyszukiwarki np. w okresie świątecznym, kiedy frazy związane z nim są częściej wpisywane. Niech strona docelowa poinformuje o możliwości otrzymania walentynkowego kodu rabatowego po zapisaniu się do newsletter’a. Niech najlepsze oferty wyprzedażowe, które pojawią się w pierwszej kolejnością zachęcą internautów do przejrzenia pozostałych przecenionych towarów. Darmowa wysyłka wielkanocnych dekoracji to też informacja, którą możesz się pochwalić na stronie docelowej. Możliwości jest wiele. </span></p> <p>Pamiętaj, okazji do marketingu sezonowego jest niemalże tyle, ile dni w ciągu roku. Wybierz te z nich, które najlepiej pasują do Twojej oferty i działaj. Wysyłaj maile, udostępniaj posty, twórz strony docelowe. 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Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 142]Code Context<h2 class="lead"><?phpecho $node['Node']['small_title'];$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '171', 'parent_id' => null, 'user_id' => '2', 'title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'slug' => 'marketing-sezonowy-wiecej-okazji-niz-myslisz', 'html_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'html_description' => 'Pozycjonowanie Twojej strony to nie jedyny klucz do sukcesu w kampaniach marketingowych. Wykorzystaj święta i wydarzenia, aby jak najlepiej promować Twoją firmę i usługi.', 'big_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'small_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'lead' => '', 'body' => '<p><strong>Przedświąteczny okres to idealny czas na wykorzystanie zalet sezonowych strategii marketingowych. Kampanie oparte na nadchodzących wydarzeniach mogą być świetną okazją do wykorzystania kreatywnych pomysłów w celu pozyskania nowych oraz utrzymania kontaktu z obecnymi klientami.</strong></p> <p> </p> <p><strong style="line-height: 1.6em;"><img alt="" src="/uploads/pory-roku2.jpg" style="width: 80%;" /></strong></p> <p> </p> <p>Dzisiaj przedstawiamy Wam kilka wskazówek i sposobów na wykorzystanie świąt i specjalnych kalendarzowych dni w internetowych kampaniach marketingowych. </p> <p> </p> <p><strong>1. Wybierz najlepszy czas</strong></p> <p>Pomyśl, które dni czy święta oraz jaki sposób wykorzystania ich w marketingu będą najlepiej współgrać z potrzebami Twoich klientów. Prowadzisz sklep internetowy z zabawkami dla dzieci? Oferta darmowej dostawy przed Dniem Dziecka skusi wiele osób do zakupów właśnie na Twojej stronie. Posiadasz warsztat samochodowy? Pomyśl o rabacie dla klientów, którzy oddadzą swój samochód do naprawy w czasie Dnia bez Samochodu. Sprzedajesz komputery, podręczniki albo plecaki? Poinformuj swoich klientów o promocjach na czas rozpoczęcia roku szkolnego i akademickiego. </p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">2. Wykorzystaj media społecznościowe</span></strong></p> <p>Social media są doskonałym źródłem przekazu informacji o kampaniach sezonowych. Pozwalają szybko i efektywnie dotrzeć do szerokiego grona odbiorców. Idealnie nadają się też do przekazywania treści, które z definicji są w marketingu sezonowym tylko tymczasowe. Oferujesz grudniowy kod rabatowy albo darmową przedświąteczną dostawę? Nie zapomnij podzielić się tą informacją z klientami poprzez Facebook, Google+ czy Twitter. Zacznij od posta czy wydarzenia informującego o akcji promocyjnej, a następnie na bieżąco informuj użytkowników o postępie w akcjach oraz o dniach, które zostały do końca oferty.</p> <p> </p> <p><strong style="line-height: 1.6em;">3. Powiadamiaj przez e-mail</strong></p> <p>Tylko najbardziej przywiązani klienci sami będą czekać na promocje i wyszukiwać je z własnej inicjatywy. Dlatego informacja o każdej kampanii czy korzystnej ofercie powinna trafić bezpośrednio do każdego, kto mógłby być zainteresowany produktem. Najłatwiej zrobisz to za pomocą mailingu. Aby mieć kontakt do wszystkich zainteresowanych i zatrzymywać jak najwięcej klientów, stwórz newsletter i zbieraj adresy e-mail użytkowników. Twórz wiadomości HTML z informacjami o promocjach, nowościach oraz ze świątecznymi kartkami. Życzenia są doskonałą okazją, aby przypomnieć klientom o Twoich usługach. Pamiętaj też, że prawo wymaga, aby klient w każdej chwili miał możliwość rezygnacji z subskrypcji.</p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">4. Stwórz wyjątkową stronę docelową</span></strong></p> <p><span style="line-height: 1.6em;">Pierwsze wrażenie często zadecyduje o tym, czy klient zainteresuje się ofertą. Dlatego właśnie strona, na którą trafi on w pierwszej kolejności (landing page) wpływa na pożądane działania każdej kampanii marketingowej. Strona docelowa powinna być rozszerzeniem reklamy i wyświetlać się po kliknięciu w banner, mail czy link reklamowy. Jej głównym celem jest szersze powiadomienie o ofercie, przekonanie użytkownika do marki, rejestracja oraz dokonanie zakupu. Taka strona to doskonała możliwość optymalizacji witryny pod wyszukiwarki np. w okresie świątecznym, kiedy frazy związane z nim są częściej wpisywane. Niech strona docelowa poinformuje o możliwości otrzymania walentynkowego kodu rabatowego po zapisaniu się do newsletter’a. Niech najlepsze oferty wyprzedażowe, które pojawią się w pierwszej kolejnością zachęcą internautów do przejrzenia pozostałych przecenionych towarów. Darmowa wysyłka wielkanocnych dekoracji to też informacja, którą możesz się pochwalić na stronie docelowej. Możliwości jest wiele. </span></p> <p>Pamiętaj, okazji do marketingu sezonowego jest niemalże tyle, ile dni w ciągu roku. Wybierz te z nich, które najlepiej pasują do Twojej oferty i działaj. Wysyłaj maile, udostępniaj posty, twórz strony docelowe. Niech kampanie marketingowe nabiorą kolorów.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/marketing-sezonowy-wiecej-okazji-niz-myslisz', 'terms' => '', 'sticky' => false, 'lft' => '111', 'rght' => '112', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-03 18:29:22', 'updated_by' => '2', 'created' => '2015-04-02 14:44:18', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '171', 'parentId' => '2528', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/marketing-sezonowy-wiecej-okazji-niz-myslisz">Wróć do oryginalnego postu: Marketing sezonowy – więcej okazji niż myślisz</a></p><form action="/comments/comments/add/Node/171/2528" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="bef3d75502a379bf9435f93681c7f795ce69e10d" id="Token25854503"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="51469d7e89581d28e4a61e22560f29fcd9e126e8%3A" id="TokenFields375864857"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked946992189"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; 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By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' 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'marketing-sezonowy-wiecej-okazji-niz-myslisz', 'html_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'html_description' => 'Pozycjonowanie Twojej strony to nie jedyny klucz do sukcesu w kampaniach marketingowych. Wykorzystaj święta i wydarzenia, aby jak najlepiej promować Twoją firmę i usługi.', 'big_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'small_title' => 'Marketing sezonowy – więcej okazji niż myślisz', 'lead' => '', 'body' => '<p><strong>Przedświąteczny okres to idealny czas na wykorzystanie zalet sezonowych strategii marketingowych. Kampanie oparte na nadchodzących wydarzeniach mogą być świetną okazją do wykorzystania kreatywnych pomysłów w celu pozyskania nowych oraz utrzymania kontaktu z obecnymi klientami.</strong></p> <p> </p> <p><strong style="line-height: 1.6em;"><img alt="" src="/uploads/pory-roku2.jpg" style="width: 80%;" /></strong></p> <p> </p> <p>Dzisiaj przedstawiamy Wam kilka wskazówek i sposobów na wykorzystanie świąt i specjalnych kalendarzowych dni w internetowych kampaniach marketingowych. </p> <p> </p> <p><strong>1. Wybierz najlepszy czas</strong></p> <p>Pomyśl, które dni czy święta oraz jaki sposób wykorzystania ich w marketingu będą najlepiej współgrać z potrzebami Twoich klientów. Prowadzisz sklep internetowy z zabawkami dla dzieci? Oferta darmowej dostawy przed Dniem Dziecka skusi wiele osób do zakupów właśnie na Twojej stronie. Posiadasz warsztat samochodowy? Pomyśl o rabacie dla klientów, którzy oddadzą swój samochód do naprawy w czasie Dnia bez Samochodu. Sprzedajesz komputery, podręczniki albo plecaki? Poinformuj swoich klientów o promocjach na czas rozpoczęcia roku szkolnego i akademickiego. </p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">2. Wykorzystaj media społecznościowe</span></strong></p> <p>Social media są doskonałym źródłem przekazu informacji o kampaniach sezonowych. Pozwalają szybko i efektywnie dotrzeć do szerokiego grona odbiorców. Idealnie nadają się też do przekazywania treści, które z definicji są w marketingu sezonowym tylko tymczasowe. Oferujesz grudniowy kod rabatowy albo darmową przedświąteczną dostawę? Nie zapomnij podzielić się tą informacją z klientami poprzez Facebook, Google+ czy Twitter. Zacznij od posta czy wydarzenia informującego o akcji promocyjnej, a następnie na bieżąco informuj użytkowników o postępie w akcjach oraz o dniach, które zostały do końca oferty.</p> <p> </p> <p><strong style="line-height: 1.6em;">3. Powiadamiaj przez e-mail</strong></p> <p>Tylko najbardziej przywiązani klienci sami będą czekać na promocje i wyszukiwać je z własnej inicjatywy. Dlatego informacja o każdej kampanii czy korzystnej ofercie powinna trafić bezpośrednio do każdego, kto mógłby być zainteresowany produktem. Najłatwiej zrobisz to za pomocą mailingu. Aby mieć kontakt do wszystkich zainteresowanych i zatrzymywać jak najwięcej klientów, stwórz newsletter i zbieraj adresy e-mail użytkowników. Twórz wiadomości HTML z informacjami o promocjach, nowościach oraz ze świątecznymi kartkami. Życzenia są doskonałą okazją, aby przypomnieć klientom o Twoich usługach. Pamiętaj też, że prawo wymaga, aby klient w każdej chwili miał możliwość rezygnacji z subskrypcji.</p> <p> </p> <p><strong style="line-height: 1.6em;"><span style="line-height: 1.6em;">4. Stwórz wyjątkową stronę docelową</span></strong></p> <p><span style="line-height: 1.6em;">Pierwsze wrażenie często zadecyduje o tym, czy klient zainteresuje się ofertą. Dlatego właśnie strona, na którą trafi on w pierwszej kolejności (landing page) wpływa na pożądane działania każdej kampanii marketingowej. Strona docelowa powinna być rozszerzeniem reklamy i wyświetlać się po kliknięciu w banner, mail czy link reklamowy. Jej głównym celem jest szersze powiadomienie o ofercie, przekonanie użytkownika do marki, rejestracja oraz dokonanie zakupu. Taka strona to doskonała możliwość optymalizacji witryny pod wyszukiwarki np. w okresie świątecznym, kiedy frazy związane z nim są częściej wpisywane. Niech strona docelowa poinformuje o możliwości otrzymania walentynkowego kodu rabatowego po zapisaniu się do newsletter’a. Niech najlepsze oferty wyprzedażowe, które pojawią się w pierwszej kolejnością zachęcą internautów do przejrzenia pozostałych przecenionych towarów. Darmowa wysyłka wielkanocnych dekoracji to też informacja, którą możesz się pochwalić na stronie docelowej. Możliwości jest wiele. </span></p> <p>Pamiętaj, okazji do marketingu sezonowego jest niemalże tyle, ile dni w ciągu roku. Wybierz te z nich, które najlepiej pasują do Twojej oferty i działaj. Wysyłaj maile, udostępniaj posty, twórz strony docelowe. 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