Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 22]Code Contextecho $this->Html->meta(array('name' => 'og:image', 'content' => 'http://granateseo.com/img/logo-g.png'));
echo $this->Html->meta(array('name' => 'og:title', 'content' => 'Odkryj potencjał swojej strony dzięki GranateSEO!'));
echo $this->Html->meta(array('name' => 'description', 'content' => $node['Node']['html_description']));
$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '177', 'parent_id' => null, 'user_id' => '2', 'title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'html_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'html_description' => 'Co to jest doorway page? Dlaczego Google nie lubi takich stron? Co zrobić, aby pozycjonowanie nie przyniosło odwrotnych efektów? Wszystkie odpowiedzi znajdziesz w artykule. ', 'big_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'small_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'lead' => '', 'body' => '<p><span style="line-height: 20.7999992370605px;">Zespół Google stale ulepsza wyszukiwarkę, aby poprawiać jakość wyników oraz minimalizować wpływ spamu na internautów. Z tego powodu w kwietniu pojawią się dwie duże aktualizacje. Jedna zmieni rankingi na urządzeniach mobilnych, a druga będzie walczyć z doorway pages.</span></p> <p><img alt="" src="/uploads/5527b2f8-b0f8-46d3-9f51-1a15253b0b35-doorway pages.jpg" style="width: 436px; height: 128px;" /></p> <p> </p> <p><strong>Co to jest doorway page?</strong></p> <p>Doorway pages (zwane też stronami przejściowymi) to strony internetowe, które są zoptymalizowane pod konkretne zapytania i słowa kluczowe. Tworzenie ich zalicza się do technik black hat seo. Często zdarza się, że jedyną ich zaletą jest zwiększenie ruchu na stronie, ponieważ użytkownicy niechętnie dokonają pożądanej czynności (np. zakupu) na stronie, która ich nie interesuje.</p> <p>Celem doorway pages jest prowadzenie do jednej, docelowej witryny, nawet jeśli w wynikach wyszukiwania pozornie wyświetlają się różne strony. Użytkownik niezadowolony z wyniku wybranego na początku może być jeszcze bardziej rozczarowany, kiedy okaże się, że inne wyniki również prowadzą do tej samej strony.</p> <p>Niektóre strony przejściowe, aby zapobiegać karnemu wykluczeniu przez wyszukiwarkę, nie prowadzą automatycznie do strony docelowej, lecz zawierają linki polecające. Z tego powodu internauci trafiają na nieużyteczne strony pośrednie, których nie poszukiwali. </p> <p>Przykłady doorway pages według najnowszych wytycznych Google:</p> <ul> <li><span style="line-height: 1.6em;">Posiadanie wielu nazw domen albo różnych stron zoptymalizowanych pod konkretne miasta czy regiony, z których wszystkie przekierowują użytkowników do jednej witryny.</span></li> <li><span style="line-height: 1.6em;">Strony stworzone w celu przekierowywania użytkowników na tą części strony, którą chcielibyśmy żeby odwiedzili.</span></li> <li><span style="line-height: 1.6em;">Znacznie podobne strony, które pokazują się wyżej w wynikach niż wynikałoby to naturalnej hierarchii wyszukiwarki. (np. w sytuacji, gdy wiele pozornie różnych stron w wynikach wyszukiwania prowadzi do tej samej witryny). </span></li> </ul> <p> </p> <p><strong><span style="line-height: 1.6em;"></span><span style="line-height: 1.6em;">Dlaczego wyszukiwarki ich nie lubią?</span></strong></p> <p><span style="line-height: 1.6em;">Google oraz inne wyszukiwarki walczą ze stronami przejściowymi, ponieważ często zaburzają one trafność wyników wyszukiwania. Wprowadzają użytkowników w błąd albo wywołują frustrację, kiedy okazuje się, że w na stronach brakuje informacji, których w rzeczywistości poszukiwano. </span></p> <p><span style="line-height: 1.6em;">Priorytetem Google jest tworzenie wyszukiwarki jak najbardziej przyjaznej użytkownikom, która w możliwie najlepszy sposób znajduje odpowiedzi na ich zapytania. Z tego powodu najnowsza, kwietniowa aktualizacja algorytmu doorway page ponownie zapowiedziała walkę z kampaniami SEO, które:</span></p> <ul> <li><span style="line-height: 1.6em;">Pozycjonują doorway pages na ogólne, często wpisywane frazy kluczowe, ale przekierowują internautów do stron o specyficznej treści.</span></li> <li>Używają stron z powielanymi treściami w celu zwiększenia ruchu na stronie.</li> <li>Za pomocą stron przejściowych przekierowują tylko do części strony, a nie do jej całej zawartości. </li> <li>Mają na celu jedynie zwiększenie ruchu, lecz nie zwiększają wartości i treści w witrynie.</li> <li>Używają wielu różnych doorway pages w celu przekierowywania użytkowników do konkretnej strony.</li> </ul> <p> </p> <p><strong>Żeby pozycjonowanie nie poszło na marne</strong></p> <p><span style="line-height: 1.6em;">Na rynku istnieje obecnie coraz więcej agencji SEO, które oferują tanie i szybkie pozycjonowanie stron. Nie daj się jednak nabrać na metody, które mogą nie być skuteczne na dłuższą metę. Aby mieć pewność poprawnych i regularnie przeprowadzanych działań SEO warto zdecydować się na oprogramowanie, które pomoże w pozycjonowaniu. Wiele zmian można wtedy przeprowadzić samodzielnie, a pozostałe zlecić, płacąc tylko za konkretnie zlecone działania, a nie za pełną optymalizację, której efektów często nie widać. </span></p> <p><span style="line-height: 1.6em;">Jeśli posiadasz doorway pages albo Twoja strona promowana jest za pomocą black hat SEO, a nie chciałbyś zobaczyć jej nagłego spadku w wynikach wyszukiwania, pamiętaj o najważniejszych zasadach SEO. </span></p> <ul> <li><span style="line-height: 1.6em;">Twórz stronę pod użytkowników, a nie pod wyszukiwarki. </span></li> <li><span style="line-height: 1.6em;">Postaw na oryginalną, unikalną treść, nie duplikuj jej na własnych stronach oraz nie kopiuj z innych. </span></li> <li><span style="line-height: 1.6em;">Zrób wszystko aby pozycjonowanie Twojej strony było oparte na technikach zgodnych z wytycznymi Google. </span></li> </ul> <p>Chociaż aktualnie wyszukiwarka niekoniecznie wykryje, że łamiesz zasady, może to zrobić w każdej chwili. Algorytmy są aktualizowane na bieżąco. Nawet jeśli poprawne działania SEO będą wymagały większego nakładu finansowego i czasowego, możesz być pewien, że Twoja strona nie zniknie nagle z wyników wyszukiwania. Program do pozycjonowania <a href="http://granateseo.com/strona/czy-to-jest-dla-mnie">GranateSEO</a> pomoże Ci samodzielnie stworzyć poprawną stronę, zbadać backlinki oraz przekaże wiele wskazówek SEO. </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '15', 'promote' => false, 'path' => '/node/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'terms' => '', 'sticky' => false, 'lft' => '117', 'rght' => '118', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-10 13:32:55', 'updated_by' => '2', 'created' => '2015-04-10 13:18:41', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '177', 'parentId' => '2178', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu">Wróć do oryginalnego postu: Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? </a></p><form action="/comments/comments/add/Node/177/2178" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="136d1f89379949cc2b35b046371a6f6740046b5c" id="Token1087219348"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="8042e5aad89c60f1769e1452af43bc4137a44cd3%3A" id="TokenFields1500572253"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked606748248"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' 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', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'html_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'html_description' => 'Co to jest doorway page? Dlaczego Google nie lubi takich stron? Co zrobić, aby pozycjonowanie nie przyniosło odwrotnych efektów? Wszystkie odpowiedzi znajdziesz w artykule. ', 'big_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'small_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'lead' => '', 'body' => '<p><span style="line-height: 20.7999992370605px;">Zespół Google stale ulepsza wyszukiwarkę, aby poprawiać jakość wyników oraz minimalizować wpływ spamu na internautów. Z tego powodu w kwietniu pojawią się dwie duże aktualizacje. Jedna zmieni rankingi na urządzeniach mobilnych, a druga będzie walczyć z doorway pages.</span></p> <p><img alt="" src="/uploads/5527b2f8-b0f8-46d3-9f51-1a15253b0b35-doorway pages.jpg" style="width: 436px; height: 128px;" /></p> <p> </p> <p><strong>Co to jest doorway page?</strong></p> <p>Doorway pages (zwane też stronami przejściowymi) to strony internetowe, które są zoptymalizowane pod konkretne zapytania i słowa kluczowe. Tworzenie ich zalicza się do technik black hat seo. Często zdarza się, że jedyną ich zaletą jest zwiększenie ruchu na stronie, ponieważ użytkownicy niechętnie dokonają pożądanej czynności (np. zakupu) na stronie, która ich nie interesuje.</p> <p>Celem doorway pages jest prowadzenie do jednej, docelowej witryny, nawet jeśli w wynikach wyszukiwania pozornie wyświetlają się różne strony. Użytkownik niezadowolony z wyniku wybranego na początku może być jeszcze bardziej rozczarowany, kiedy okaże się, że inne wyniki również prowadzą do tej samej strony.</p> <p>Niektóre strony przejściowe, aby zapobiegać karnemu wykluczeniu przez wyszukiwarkę, nie prowadzą automatycznie do strony docelowej, lecz zawierają linki polecające. Z tego powodu internauci trafiają na nieużyteczne strony pośrednie, których nie poszukiwali. </p> <p>Przykłady doorway pages według najnowszych wytycznych Google:</p> <ul> <li><span style="line-height: 1.6em;">Posiadanie wielu nazw domen albo różnych stron zoptymalizowanych pod konkretne miasta czy regiony, z których wszystkie przekierowują użytkowników do jednej witryny.</span></li> <li><span style="line-height: 1.6em;">Strony stworzone w celu przekierowywania użytkowników na tą części strony, którą chcielibyśmy żeby odwiedzili.</span></li> <li><span style="line-height: 1.6em;">Znacznie podobne strony, które pokazują się wyżej w wynikach niż wynikałoby to naturalnej hierarchii wyszukiwarki. (np. w sytuacji, gdy wiele pozornie różnych stron w wynikach wyszukiwania prowadzi do tej samej witryny). </span></li> </ul> <p> </p> <p><strong><span style="line-height: 1.6em;"></span><span style="line-height: 1.6em;">Dlaczego wyszukiwarki ich nie lubią?</span></strong></p> <p><span style="line-height: 1.6em;">Google oraz inne wyszukiwarki walczą ze stronami przejściowymi, ponieważ często zaburzają one trafność wyników wyszukiwania. Wprowadzają użytkowników w błąd albo wywołują frustrację, kiedy okazuje się, że w na stronach brakuje informacji, których w rzeczywistości poszukiwano. </span></p> <p><span style="line-height: 1.6em;">Priorytetem Google jest tworzenie wyszukiwarki jak najbardziej przyjaznej użytkownikom, która w możliwie najlepszy sposób znajduje odpowiedzi na ich zapytania. Z tego powodu najnowsza, kwietniowa aktualizacja algorytmu doorway page ponownie zapowiedziała walkę z kampaniami SEO, które:</span></p> <ul> <li><span style="line-height: 1.6em;">Pozycjonują doorway pages na ogólne, często wpisywane frazy kluczowe, ale przekierowują internautów do stron o specyficznej treści.</span></li> <li>Używają stron z powielanymi treściami w celu zwiększenia ruchu na stronie.</li> <li>Za pomocą stron przejściowych przekierowują tylko do części strony, a nie do jej całej zawartości. </li> <li>Mają na celu jedynie zwiększenie ruchu, lecz nie zwiększają wartości i treści w witrynie.</li> <li>Używają wielu różnych doorway pages w celu przekierowywania użytkowników do konkretnej strony.</li> </ul> <p> </p> <p><strong>Żeby pozycjonowanie nie poszło na marne</strong></p> <p><span style="line-height: 1.6em;">Na rynku istnieje obecnie coraz więcej agencji SEO, które oferują tanie i szybkie pozycjonowanie stron. Nie daj się jednak nabrać na metody, które mogą nie być skuteczne na dłuższą metę. Aby mieć pewność poprawnych i regularnie przeprowadzanych działań SEO warto zdecydować się na oprogramowanie, które pomoże w pozycjonowaniu. Wiele zmian można wtedy przeprowadzić samodzielnie, a pozostałe zlecić, płacąc tylko za konkretnie zlecone działania, a nie za pełną optymalizację, której efektów często nie widać. </span></p> <p><span style="line-height: 1.6em;">Jeśli posiadasz doorway pages albo Twoja strona promowana jest za pomocą black hat SEO, a nie chciałbyś zobaczyć jej nagłego spadku w wynikach wyszukiwania, pamiętaj o najważniejszych zasadach SEO. </span></p> <ul> <li><span style="line-height: 1.6em;">Twórz stronę pod użytkowników, a nie pod wyszukiwarki. </span></li> <li><span style="line-height: 1.6em;">Postaw na oryginalną, unikalną treść, nie duplikuj jej na własnych stronach oraz nie kopiuj z innych. </span></li> <li><span style="line-height: 1.6em;">Zrób wszystko aby pozycjonowanie Twojej strony było oparte na technikach zgodnych z wytycznymi Google. </span></li> </ul> <p>Chociaż aktualnie wyszukiwarka niekoniecznie wykryje, że łamiesz zasady, może to zrobić w każdej chwili. Algorytmy są aktualizowane na bieżąco. Nawet jeśli poprawne działania SEO będą wymagały większego nakładu finansowego i czasowego, możesz być pewien, że Twoja strona nie zniknie nagle z wyników wyszukiwania. Program do pozycjonowania <a href="http://granateseo.com/strona/czy-to-jest-dla-mnie">GranateSEO</a> pomoże Ci samodzielnie stworzyć poprawną stronę, zbadać backlinki oraz przekaże wiele wskazówek SEO. </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '15', 'promote' => false, 'path' => '/node/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'terms' => '', 'sticky' => false, 'lft' => '117', 'rght' => '118', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-10 13:32:55', 'updated_by' => '2', 'created' => '2015-04-10 13:18:41', 'created_by' => '2', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 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=> '177', 'user_id' => '0', 'name' => 'whn', 'email' => 'w2543059823@163.com', 'website' => '', 'ip' => '173.82.150.243', 'title' => null, 'body' => 'Love field, http://www.underarmour.us.com/ such http://www.toms-shoes.net.co/ as the battlefield, there http://celtics.nba-jersey.com/ will be http://nuggets.nba-jersey.com/ charge http://www.tommy-hilfiger-online.de/ for the http://www.oakleysunglasses-canada.ca/ heroes http://www.ferragamo.com.co/ of the http://www.tommy-hilfigers.net/ heroes, http://nets.nba-jersey.com/ there will be http://azcardinals.nfljersey.us.com/ retreat http://www.oakleys.in.net/ because http://www.prada.com.de/ of love http://www.michael-korsbags.co.uk/ flies. http://www.truereligion-outlet.us.org/ She http://www.oakleys-outlet.in.net/ was http://www.nike-huaraches.nl/ lucky, http://www.tommyhilfiger.net.co/ met a http://www.asics-shoesoutlet.com/ love of deserters, http://www.oakleys-sunglasses.in.net/ and http://pacers.nba-jersey.com/ finally became 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '107', 'rght' => '108', 'updated' => '2017-03-06 09:02:29', 'updated_by' => null, 'created' => '2017-03-06 09:02:29', 'created_by' => null ), (int) 1 => array( 'id' => '583', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '177', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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View::_evaluate() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 949 View::_render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 911 View::renderLayout() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 542 View::render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 479 Controller::render() - APP/Vendor/cakephp/cakephp/lib/Cake/Controller/Controller.php, line 954 CroogoAppController::render() - APP/Vendor/croogo/croogo/Croogo/Controller/CroogoAppController.php, line 351 Dispatcher::_invoke() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 151
Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 137]Code Context<h1>
<?php
echo $node['Node']['big_title'];
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', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'html_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'html_description' => 'Co to jest doorway page? Dlaczego Google nie lubi takich stron? Co zrobić, aby pozycjonowanie nie przyniosło odwrotnych efektów? Wszystkie odpowiedzi znajdziesz w artykule. ', 'big_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'small_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'lead' => '', 'body' => '<p><span style="line-height: 20.7999992370605px;">Zespół Google stale ulepsza wyszukiwarkę, aby poprawiać jakość wyników oraz minimalizować wpływ spamu na internautów. Z tego powodu w kwietniu pojawią się dwie duże aktualizacje. Jedna zmieni rankingi na urządzeniach mobilnych, a druga będzie walczyć z doorway pages.</span></p> <p><img alt="" src="/uploads/5527b2f8-b0f8-46d3-9f51-1a15253b0b35-doorway pages.jpg" style="width: 436px; height: 128px;" /></p> <p> </p> <p><strong>Co to jest doorway page?</strong></p> <p>Doorway pages (zwane też stronami przejściowymi) to strony internetowe, które są zoptymalizowane pod konkretne zapytania i słowa kluczowe. Tworzenie ich zalicza się do technik black hat seo. Często zdarza się, że jedyną ich zaletą jest zwiększenie ruchu na stronie, ponieważ użytkownicy niechętnie dokonają pożądanej czynności (np. zakupu) na stronie, która ich nie interesuje.</p> <p>Celem doorway pages jest prowadzenie do jednej, docelowej witryny, nawet jeśli w wynikach wyszukiwania pozornie wyświetlają się różne strony. Użytkownik niezadowolony z wyniku wybranego na początku może być jeszcze bardziej rozczarowany, kiedy okaże się, że inne wyniki również prowadzą do tej samej strony.</p> <p>Niektóre strony przejściowe, aby zapobiegać karnemu wykluczeniu przez wyszukiwarkę, nie prowadzą automatycznie do strony docelowej, lecz zawierają linki polecające. Z tego powodu internauci trafiają na nieużyteczne strony pośrednie, których nie poszukiwali. </p> <p>Przykłady doorway pages według najnowszych wytycznych Google:</p> <ul> <li><span style="line-height: 1.6em;">Posiadanie wielu nazw domen albo różnych stron zoptymalizowanych pod konkretne miasta czy regiony, z których wszystkie przekierowują użytkowników do jednej witryny.</span></li> <li><span style="line-height: 1.6em;">Strony stworzone w celu przekierowywania użytkowników na tą części strony, którą chcielibyśmy żeby odwiedzili.</span></li> <li><span style="line-height: 1.6em;">Znacznie podobne strony, które pokazują się wyżej w wynikach niż wynikałoby to naturalnej hierarchii wyszukiwarki. (np. w sytuacji, gdy wiele pozornie różnych stron w wynikach wyszukiwania prowadzi do tej samej witryny). </span></li> </ul> <p> </p> <p><strong><span style="line-height: 1.6em;"></span><span style="line-height: 1.6em;">Dlaczego wyszukiwarki ich nie lubią?</span></strong></p> <p><span style="line-height: 1.6em;">Google oraz inne wyszukiwarki walczą ze stronami przejściowymi, ponieważ często zaburzają one trafność wyników wyszukiwania. Wprowadzają użytkowników w błąd albo wywołują frustrację, kiedy okazuje się, że w na stronach brakuje informacji, których w rzeczywistości poszukiwano. </span></p> <p><span style="line-height: 1.6em;">Priorytetem Google jest tworzenie wyszukiwarki jak najbardziej przyjaznej użytkownikom, która w możliwie najlepszy sposób znajduje odpowiedzi na ich zapytania. Z tego powodu najnowsza, kwietniowa aktualizacja algorytmu doorway page ponownie zapowiedziała walkę z kampaniami SEO, które:</span></p> <ul> <li><span style="line-height: 1.6em;">Pozycjonują doorway pages na ogólne, często wpisywane frazy kluczowe, ale przekierowują internautów do stron o specyficznej treści.</span></li> <li>Używają stron z powielanymi treściami w celu zwiększenia ruchu na stronie.</li> <li>Za pomocą stron przejściowych przekierowują tylko do części strony, a nie do jej całej zawartości. </li> <li>Mają na celu jedynie zwiększenie ruchu, lecz nie zwiększają wartości i treści w witrynie.</li> <li>Używają wielu różnych doorway pages w celu przekierowywania użytkowników do konkretnej strony.</li> </ul> <p> </p> <p><strong>Żeby pozycjonowanie nie poszło na marne</strong></p> <p><span style="line-height: 1.6em;">Na rynku istnieje obecnie coraz więcej agencji SEO, które oferują tanie i szybkie pozycjonowanie stron. Nie daj się jednak nabrać na metody, które mogą nie być skuteczne na dłuższą metę. Aby mieć pewność poprawnych i regularnie przeprowadzanych działań SEO warto zdecydować się na oprogramowanie, które pomoże w pozycjonowaniu. Wiele zmian można wtedy przeprowadzić samodzielnie, a pozostałe zlecić, płacąc tylko za konkretnie zlecone działania, a nie za pełną optymalizację, której efektów często nie widać. </span></p> <p><span style="line-height: 1.6em;">Jeśli posiadasz doorway pages albo Twoja strona promowana jest za pomocą black hat SEO, a nie chciałbyś zobaczyć jej nagłego spadku w wynikach wyszukiwania, pamiętaj o najważniejszych zasadach SEO. </span></p> <ul> <li><span style="line-height: 1.6em;">Twórz stronę pod użytkowników, a nie pod wyszukiwarki. </span></li> <li><span style="line-height: 1.6em;">Postaw na oryginalną, unikalną treść, nie duplikuj jej na własnych stronach oraz nie kopiuj z innych. </span></li> <li><span style="line-height: 1.6em;">Zrób wszystko aby pozycjonowanie Twojej strony było oparte na technikach zgodnych z wytycznymi Google. </span></li> </ul> <p>Chociaż aktualnie wyszukiwarka niekoniecznie wykryje, że łamiesz zasady, może to zrobić w każdej chwili. Algorytmy są aktualizowane na bieżąco. Nawet jeśli poprawne działania SEO będą wymagały większego nakładu finansowego i czasowego, możesz być pewien, że Twoja strona nie zniknie nagle z wyników wyszukiwania. Program do pozycjonowania <a href="http://granateseo.com/strona/czy-to-jest-dla-mnie">GranateSEO</a> pomoże Ci samodzielnie stworzyć poprawną stronę, zbadać backlinki oraz przekaże wiele wskazówek SEO. </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '15', 'promote' => false, 'path' => '/node/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'terms' => '', 'sticky' => false, 'lft' => '117', 'rght' => '118', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-10 13:32:55', 'updated_by' => '2', 'created' => '2015-04-10 13:18:41', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '177', 'parentId' => '2178', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu">Wróć do oryginalnego postu: Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? 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By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 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'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' 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', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'html_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'html_description' => 'Co to jest doorway page? Dlaczego Google nie lubi takich stron? Co zrobić, aby pozycjonowanie nie przyniosło odwrotnych efektów? Wszystkie odpowiedzi znajdziesz w artykule. ', 'big_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'small_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'lead' => '', 'body' => '<p><span style="line-height: 20.7999992370605px;">Zespół Google stale ulepsza wyszukiwarkę, aby poprawiać jakość wyników oraz minimalizować wpływ spamu na internautów. Z tego powodu w kwietniu pojawią się dwie duże aktualizacje. Jedna zmieni rankingi na urządzeniach mobilnych, a druga będzie walczyć z doorway pages.</span></p> <p><img alt="" src="/uploads/5527b2f8-b0f8-46d3-9f51-1a15253b0b35-doorway pages.jpg" style="width: 436px; height: 128px;" /></p> <p> </p> <p><strong>Co to jest doorway page?</strong></p> <p>Doorway pages (zwane też stronami przejściowymi) to strony internetowe, które są zoptymalizowane pod konkretne zapytania i słowa kluczowe. Tworzenie ich zalicza się do technik black hat seo. Często zdarza się, że jedyną ich zaletą jest zwiększenie ruchu na stronie, ponieważ użytkownicy niechętnie dokonają pożądanej czynności (np. zakupu) na stronie, która ich nie interesuje.</p> <p>Celem doorway pages jest prowadzenie do jednej, docelowej witryny, nawet jeśli w wynikach wyszukiwania pozornie wyświetlają się różne strony. Użytkownik niezadowolony z wyniku wybranego na początku może być jeszcze bardziej rozczarowany, kiedy okaże się, że inne wyniki również prowadzą do tej samej strony.</p> <p>Niektóre strony przejściowe, aby zapobiegać karnemu wykluczeniu przez wyszukiwarkę, nie prowadzą automatycznie do strony docelowej, lecz zawierają linki polecające. Z tego powodu internauci trafiają na nieużyteczne strony pośrednie, których nie poszukiwali. </p> <p>Przykłady doorway pages według najnowszych wytycznych Google:</p> <ul> <li><span style="line-height: 1.6em;">Posiadanie wielu nazw domen albo różnych stron zoptymalizowanych pod konkretne miasta czy regiony, z których wszystkie przekierowują użytkowników do jednej witryny.</span></li> <li><span style="line-height: 1.6em;">Strony stworzone w celu przekierowywania użytkowników na tą części strony, którą chcielibyśmy żeby odwiedzili.</span></li> <li><span style="line-height: 1.6em;">Znacznie podobne strony, które pokazują się wyżej w wynikach niż wynikałoby to naturalnej hierarchii wyszukiwarki. (np. w sytuacji, gdy wiele pozornie różnych stron w wynikach wyszukiwania prowadzi do tej samej witryny). </span></li> </ul> <p> </p> <p><strong><span style="line-height: 1.6em;"></span><span style="line-height: 1.6em;">Dlaczego wyszukiwarki ich nie lubią?</span></strong></p> <p><span style="line-height: 1.6em;">Google oraz inne wyszukiwarki walczą ze stronami przejściowymi, ponieważ często zaburzają one trafność wyników wyszukiwania. Wprowadzają użytkowników w błąd albo wywołują frustrację, kiedy okazuje się, że w na stronach brakuje informacji, których w rzeczywistości poszukiwano. </span></p> <p><span style="line-height: 1.6em;">Priorytetem Google jest tworzenie wyszukiwarki jak najbardziej przyjaznej użytkownikom, która w możliwie najlepszy sposób znajduje odpowiedzi na ich zapytania. Z tego powodu najnowsza, kwietniowa aktualizacja algorytmu doorway page ponownie zapowiedziała walkę z kampaniami SEO, które:</span></p> <ul> <li><span style="line-height: 1.6em;">Pozycjonują doorway pages na ogólne, często wpisywane frazy kluczowe, ale przekierowują internautów do stron o specyficznej treści.</span></li> <li>Używają stron z powielanymi treściami w celu zwiększenia ruchu na stronie.</li> <li>Za pomocą stron przejściowych przekierowują tylko do części strony, a nie do jej całej zawartości. </li> <li>Mają na celu jedynie zwiększenie ruchu, lecz nie zwiększają wartości i treści w witrynie.</li> <li>Używają wielu różnych doorway pages w celu przekierowywania użytkowników do konkretnej strony.</li> </ul> <p> </p> <p><strong>Żeby pozycjonowanie nie poszło na marne</strong></p> <p><span style="line-height: 1.6em;">Na rynku istnieje obecnie coraz więcej agencji SEO, które oferują tanie i szybkie pozycjonowanie stron. Nie daj się jednak nabrać na metody, które mogą nie być skuteczne na dłuższą metę. Aby mieć pewność poprawnych i regularnie przeprowadzanych działań SEO warto zdecydować się na oprogramowanie, które pomoże w pozycjonowaniu. Wiele zmian można wtedy przeprowadzić samodzielnie, a pozostałe zlecić, płacąc tylko za konkretnie zlecone działania, a nie za pełną optymalizację, której efektów często nie widać. </span></p> <p><span style="line-height: 1.6em;">Jeśli posiadasz doorway pages albo Twoja strona promowana jest za pomocą black hat SEO, a nie chciałbyś zobaczyć jej nagłego spadku w wynikach wyszukiwania, pamiętaj o najważniejszych zasadach SEO. </span></p> <ul> <li><span style="line-height: 1.6em;">Twórz stronę pod użytkowników, a nie pod wyszukiwarki. </span></li> <li><span style="line-height: 1.6em;">Postaw na oryginalną, unikalną treść, nie duplikuj jej na własnych stronach oraz nie kopiuj z innych. </span></li> <li><span style="line-height: 1.6em;">Zrób wszystko aby pozycjonowanie Twojej strony było oparte na technikach zgodnych z wytycznymi Google. </span></li> </ul> <p>Chociaż aktualnie wyszukiwarka niekoniecznie wykryje, że łamiesz zasady, może to zrobić w każdej chwili. Algorytmy są aktualizowane na bieżąco. Nawet jeśli poprawne działania SEO będą wymagały większego nakładu finansowego i czasowego, możesz być pewien, że Twoja strona nie zniknie nagle z wyników wyszukiwania. Program do pozycjonowania <a href="http://granateseo.com/strona/czy-to-jest-dla-mnie">GranateSEO</a> pomoże Ci samodzielnie stworzyć poprawną stronę, zbadać backlinki oraz przekaże wiele wskazówek SEO. </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '15', 'promote' => false, 'path' => '/node/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'terms' => '', 'sticky' => false, 'lft' => '117', 'rght' => '118', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-10 13:32:55', 'updated_by' => '2', 'created' => '2015-04-10 13:18:41', 'created_by' => '2', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 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=> '177', 'user_id' => '0', 'name' => 'whn', 'email' => 'w2543059823@163.com', 'website' => '', 'ip' => '173.82.150.243', 'title' => null, 'body' => 'Love field, http://www.underarmour.us.com/ such http://www.toms-shoes.net.co/ as the battlefield, there http://celtics.nba-jersey.com/ will be http://nuggets.nba-jersey.com/ charge http://www.tommy-hilfiger-online.de/ for the http://www.oakleysunglasses-canada.ca/ heroes http://www.ferragamo.com.co/ of the http://www.tommy-hilfigers.net/ heroes, http://nets.nba-jersey.com/ there will be http://azcardinals.nfljersey.us.com/ retreat http://www.oakleys.in.net/ because http://www.prada.com.de/ of love http://www.michael-korsbags.co.uk/ flies. http://www.truereligion-outlet.us.org/ She http://www.oakleys-outlet.in.net/ was http://www.nike-huaraches.nl/ lucky, http://www.tommyhilfiger.net.co/ met a http://www.asics-shoesoutlet.com/ love of deserters, http://www.oakleys-sunglasses.in.net/ and http://pacers.nba-jersey.com/ finally became 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '107', 'rght' => '108', 'updated' => '2017-03-06 09:02:29', 'updated_by' => null, 'created' => '2017-03-06 09:02:29', 'created_by' => null ), (int) 1 => array( 'id' => '583', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '177', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 142]Code Context<h2 class="lead">
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', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'html_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'html_description' => 'Co to jest doorway page? Dlaczego Google nie lubi takich stron? Co zrobić, aby pozycjonowanie nie przyniosło odwrotnych efektów? Wszystkie odpowiedzi znajdziesz w artykule. ', 'big_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'small_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'lead' => '', 'body' => '<p><span style="line-height: 20.7999992370605px;">Zespół Google stale ulepsza wyszukiwarkę, aby poprawiać jakość wyników oraz minimalizować wpływ spamu na internautów. Z tego powodu w kwietniu pojawią się dwie duże aktualizacje. Jedna zmieni rankingi na urządzeniach mobilnych, a druga będzie walczyć z doorway pages.</span></p> <p><img alt="" src="/uploads/5527b2f8-b0f8-46d3-9f51-1a15253b0b35-doorway pages.jpg" style="width: 436px; height: 128px;" /></p> <p> </p> <p><strong>Co to jest doorway page?</strong></p> <p>Doorway pages (zwane też stronami przejściowymi) to strony internetowe, które są zoptymalizowane pod konkretne zapytania i słowa kluczowe. Tworzenie ich zalicza się do technik black hat seo. Często zdarza się, że jedyną ich zaletą jest zwiększenie ruchu na stronie, ponieważ użytkownicy niechętnie dokonają pożądanej czynności (np. zakupu) na stronie, która ich nie interesuje.</p> <p>Celem doorway pages jest prowadzenie do jednej, docelowej witryny, nawet jeśli w wynikach wyszukiwania pozornie wyświetlają się różne strony. Użytkownik niezadowolony z wyniku wybranego na początku może być jeszcze bardziej rozczarowany, kiedy okaże się, że inne wyniki również prowadzą do tej samej strony.</p> <p>Niektóre strony przejściowe, aby zapobiegać karnemu wykluczeniu przez wyszukiwarkę, nie prowadzą automatycznie do strony docelowej, lecz zawierają linki polecające. Z tego powodu internauci trafiają na nieużyteczne strony pośrednie, których nie poszukiwali. </p> <p>Przykłady doorway pages według najnowszych wytycznych Google:</p> <ul> <li><span style="line-height: 1.6em;">Posiadanie wielu nazw domen albo różnych stron zoptymalizowanych pod konkretne miasta czy regiony, z których wszystkie przekierowują użytkowników do jednej witryny.</span></li> <li><span style="line-height: 1.6em;">Strony stworzone w celu przekierowywania użytkowników na tą części strony, którą chcielibyśmy żeby odwiedzili.</span></li> <li><span style="line-height: 1.6em;">Znacznie podobne strony, które pokazują się wyżej w wynikach niż wynikałoby to naturalnej hierarchii wyszukiwarki. (np. w sytuacji, gdy wiele pozornie różnych stron w wynikach wyszukiwania prowadzi do tej samej witryny). </span></li> </ul> <p> </p> <p><strong><span style="line-height: 1.6em;"></span><span style="line-height: 1.6em;">Dlaczego wyszukiwarki ich nie lubią?</span></strong></p> <p><span style="line-height: 1.6em;">Google oraz inne wyszukiwarki walczą ze stronami przejściowymi, ponieważ często zaburzają one trafność wyników wyszukiwania. Wprowadzają użytkowników w błąd albo wywołują frustrację, kiedy okazuje się, że w na stronach brakuje informacji, których w rzeczywistości poszukiwano. </span></p> <p><span style="line-height: 1.6em;">Priorytetem Google jest tworzenie wyszukiwarki jak najbardziej przyjaznej użytkownikom, która w możliwie najlepszy sposób znajduje odpowiedzi na ich zapytania. Z tego powodu najnowsza, kwietniowa aktualizacja algorytmu doorway page ponownie zapowiedziała walkę z kampaniami SEO, które:</span></p> <ul> <li><span style="line-height: 1.6em;">Pozycjonują doorway pages na ogólne, często wpisywane frazy kluczowe, ale przekierowują internautów do stron o specyficznej treści.</span></li> <li>Używają stron z powielanymi treściami w celu zwiększenia ruchu na stronie.</li> <li>Za pomocą stron przejściowych przekierowują tylko do części strony, a nie do jej całej zawartości. </li> <li>Mają na celu jedynie zwiększenie ruchu, lecz nie zwiększają wartości i treści w witrynie.</li> <li>Używają wielu różnych doorway pages w celu przekierowywania użytkowników do konkretnej strony.</li> </ul> <p> </p> <p><strong>Żeby pozycjonowanie nie poszło na marne</strong></p> <p><span style="line-height: 1.6em;">Na rynku istnieje obecnie coraz więcej agencji SEO, które oferują tanie i szybkie pozycjonowanie stron. Nie daj się jednak nabrać na metody, które mogą nie być skuteczne na dłuższą metę. Aby mieć pewność poprawnych i regularnie przeprowadzanych działań SEO warto zdecydować się na oprogramowanie, które pomoże w pozycjonowaniu. Wiele zmian można wtedy przeprowadzić samodzielnie, a pozostałe zlecić, płacąc tylko za konkretnie zlecone działania, a nie za pełną optymalizację, której efektów często nie widać. </span></p> <p><span style="line-height: 1.6em;">Jeśli posiadasz doorway pages albo Twoja strona promowana jest za pomocą black hat SEO, a nie chciałbyś zobaczyć jej nagłego spadku w wynikach wyszukiwania, pamiętaj o najważniejszych zasadach SEO. </span></p> <ul> <li><span style="line-height: 1.6em;">Twórz stronę pod użytkowników, a nie pod wyszukiwarki. </span></li> <li><span style="line-height: 1.6em;">Postaw na oryginalną, unikalną treść, nie duplikuj jej na własnych stronach oraz nie kopiuj z innych. </span></li> <li><span style="line-height: 1.6em;">Zrób wszystko aby pozycjonowanie Twojej strony było oparte na technikach zgodnych z wytycznymi Google. </span></li> </ul> <p>Chociaż aktualnie wyszukiwarka niekoniecznie wykryje, że łamiesz zasady, może to zrobić w każdej chwili. Algorytmy są aktualizowane na bieżąco. Nawet jeśli poprawne działania SEO będą wymagały większego nakładu finansowego i czasowego, możesz być pewien, że Twoja strona nie zniknie nagle z wyników wyszukiwania. Program do pozycjonowania <a href="http://granateseo.com/strona/czy-to-jest-dla-mnie">GranateSEO</a> pomoże Ci samodzielnie stworzyć poprawną stronę, zbadać backlinki oraz przekaże wiele wskazówek SEO. </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '15', 'promote' => false, 'path' => '/node/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'terms' => '', 'sticky' => false, 'lft' => '117', 'rght' => '118', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-10 13:32:55', 'updated_by' => '2', 'created' => '2015-04-10 13:18:41', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '177', 'parentId' => '2178', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu">Wróć do oryginalnego postu: Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? 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', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'html_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'html_description' => 'Co to jest doorway page? Dlaczego Google nie lubi takich stron? Co zrobić, aby pozycjonowanie nie przyniosło odwrotnych efektów? Wszystkie odpowiedzi znajdziesz w artykule. ', 'big_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'small_title' => 'Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu? ', 'lead' => '', 'body' => '<p><span style="line-height: 20.7999992370605px;">Zespół Google stale ulepsza wyszukiwarkę, aby poprawiać jakość wyników oraz minimalizować wpływ spamu na internautów. Z tego powodu w kwietniu pojawią się dwie duże aktualizacje. Jedna zmieni rankingi na urządzeniach mobilnych, a druga będzie walczyć z doorway pages.</span></p> <p><img alt="" src="/uploads/5527b2f8-b0f8-46d3-9f51-1a15253b0b35-doorway pages.jpg" style="width: 436px; height: 128px;" /></p> <p> </p> <p><strong>Co to jest doorway page?</strong></p> <p>Doorway pages (zwane też stronami przejściowymi) to strony internetowe, które są zoptymalizowane pod konkretne zapytania i słowa kluczowe. Tworzenie ich zalicza się do technik black hat seo. Często zdarza się, że jedyną ich zaletą jest zwiększenie ruchu na stronie, ponieważ użytkownicy niechętnie dokonają pożądanej czynności (np. zakupu) na stronie, która ich nie interesuje.</p> <p>Celem doorway pages jest prowadzenie do jednej, docelowej witryny, nawet jeśli w wynikach wyszukiwania pozornie wyświetlają się różne strony. Użytkownik niezadowolony z wyniku wybranego na początku może być jeszcze bardziej rozczarowany, kiedy okaże się, że inne wyniki również prowadzą do tej samej strony.</p> <p>Niektóre strony przejściowe, aby zapobiegać karnemu wykluczeniu przez wyszukiwarkę, nie prowadzą automatycznie do strony docelowej, lecz zawierają linki polecające. Z tego powodu internauci trafiają na nieużyteczne strony pośrednie, których nie poszukiwali. </p> <p>Przykłady doorway pages według najnowszych wytycznych Google:</p> <ul> <li><span style="line-height: 1.6em;">Posiadanie wielu nazw domen albo różnych stron zoptymalizowanych pod konkretne miasta czy regiony, z których wszystkie przekierowują użytkowników do jednej witryny.</span></li> <li><span style="line-height: 1.6em;">Strony stworzone w celu przekierowywania użytkowników na tą części strony, którą chcielibyśmy żeby odwiedzili.</span></li> <li><span style="line-height: 1.6em;">Znacznie podobne strony, które pokazują się wyżej w wynikach niż wynikałoby to naturalnej hierarchii wyszukiwarki. (np. w sytuacji, gdy wiele pozornie różnych stron w wynikach wyszukiwania prowadzi do tej samej witryny). </span></li> </ul> <p> </p> <p><strong><span style="line-height: 1.6em;"></span><span style="line-height: 1.6em;">Dlaczego wyszukiwarki ich nie lubią?</span></strong></p> <p><span style="line-height: 1.6em;">Google oraz inne wyszukiwarki walczą ze stronami przejściowymi, ponieważ często zaburzają one trafność wyników wyszukiwania. Wprowadzają użytkowników w błąd albo wywołują frustrację, kiedy okazuje się, że w na stronach brakuje informacji, których w rzeczywistości poszukiwano. </span></p> <p><span style="line-height: 1.6em;">Priorytetem Google jest tworzenie wyszukiwarki jak najbardziej przyjaznej użytkownikom, która w możliwie najlepszy sposób znajduje odpowiedzi na ich zapytania. Z tego powodu najnowsza, kwietniowa aktualizacja algorytmu doorway page ponownie zapowiedziała walkę z kampaniami SEO, które:</span></p> <ul> <li><span style="line-height: 1.6em;">Pozycjonują doorway pages na ogólne, często wpisywane frazy kluczowe, ale przekierowują internautów do stron o specyficznej treści.</span></li> <li>Używają stron z powielanymi treściami w celu zwiększenia ruchu na stronie.</li> <li>Za pomocą stron przejściowych przekierowują tylko do części strony, a nie do jej całej zawartości. </li> <li>Mają na celu jedynie zwiększenie ruchu, lecz nie zwiększają wartości i treści w witrynie.</li> <li>Używają wielu różnych doorway pages w celu przekierowywania użytkowników do konkretnej strony.</li> </ul> <p> </p> <p><strong>Żeby pozycjonowanie nie poszło na marne</strong></p> <p><span style="line-height: 1.6em;">Na rynku istnieje obecnie coraz więcej agencji SEO, które oferują tanie i szybkie pozycjonowanie stron. Nie daj się jednak nabrać na metody, które mogą nie być skuteczne na dłuższą metę. Aby mieć pewność poprawnych i regularnie przeprowadzanych działań SEO warto zdecydować się na oprogramowanie, które pomoże w pozycjonowaniu. Wiele zmian można wtedy przeprowadzić samodzielnie, a pozostałe zlecić, płacąc tylko za konkretnie zlecone działania, a nie za pełną optymalizację, której efektów często nie widać. </span></p> <p><span style="line-height: 1.6em;">Jeśli posiadasz doorway pages albo Twoja strona promowana jest za pomocą black hat SEO, a nie chciałbyś zobaczyć jej nagłego spadku w wynikach wyszukiwania, pamiętaj o najważniejszych zasadach SEO. </span></p> <ul> <li><span style="line-height: 1.6em;">Twórz stronę pod użytkowników, a nie pod wyszukiwarki. </span></li> <li><span style="line-height: 1.6em;">Postaw na oryginalną, unikalną treść, nie duplikuj jej na własnych stronach oraz nie kopiuj z innych. </span></li> <li><span style="line-height: 1.6em;">Zrób wszystko aby pozycjonowanie Twojej strony było oparte na technikach zgodnych z wytycznymi Google. </span></li> </ul> <p>Chociaż aktualnie wyszukiwarka niekoniecznie wykryje, że łamiesz zasady, może to zrobić w każdej chwili. Algorytmy są aktualizowane na bieżąco. Nawet jeśli poprawne działania SEO będą wymagały większego nakładu finansowego i czasowego, możesz być pewien, że Twoja strona nie zniknie nagle z wyników wyszukiwania. Program do pozycjonowania <a href="http://granateseo.com/strona/czy-to-jest-dla-mnie">GranateSEO</a> pomoże Ci samodzielnie stworzyć poprawną stronę, zbadać backlinki oraz przekaże wiele wskazówek SEO. </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '15', 'promote' => false, 'path' => '/node/doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu', 'terms' => '', 'sticky' => false, 'lft' => '117', 'rght' => '118', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-10 13:32:55', 'updated_by' => '2', 'created' => '2015-04-10 13:18:41', 'created_by' => '2', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'doorway-pages-co-warto-wiedziec-przed-aktualizacja-algorytmu' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '107', 'rght' => '108', 'updated' => '2017-03-06 09:02:29', 'updated_by' => null, 'created' => '2017-03-06 09:02:29', 'created_by' => null ), (int) 1 => array( 'id' => '583', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '177', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Wróć do oryginalnego postu: Doorway Pages – co warto wiedzieć przed aktualizacją algorytmu?