Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 22]Code Contextecho $this->Html->meta(array('name' => 'og:image', 'content' => 'http://granateseo.com/img/logo-g.png'));echo $this->Html->meta(array('name' => 'og:title', 'content' => 'Odkryj potencjał swojej strony dzięki GranateSEO!'));echo $this->Html->meta(array('name' => 'description', 'content' => $node['Node']['html_description']));$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '210', 'parent_id' => null, 'user_id' => '3', 'title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'html_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'html_description' => 'dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.', 'big_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'small_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'lead' => '', 'body' => '<p>Pod koniec 2014 aż 2,5 mld razy łączyliśmy się z siecią, korzystając ze smartfona czy tabletu. Nie powinno nas więc dziwić, że wyszukiwarka Google wprowadza coraz więcej rozwiązań przeznaczonych dla użytkowników mobilnych, które mają ułatwiać im surfowanie w Internecie. <br /> Przewiduje się, że w 2015 roku wolumen ruchu mobilnego w Google Search wyprzedzi wyszukiwania z komputerów stacjonarnych czy laptopów. Warto więc poważniej przyjrzeć się wynikom badań dotyczących różnic w pozyskiwaniu ruchu z poszczególnych pozycji na desktopach i w mobile.</p> <p> </p> <p><strong style="line-height: 1.6em;">Największe i najbardziej niezawodne badanie CTR</strong></p> <p>W 2014 roku SeoClarity przeprowadziło niezwykle znaczące badanie CTR. Ich zespół przeanalizował ponad 2 miliony wyświetleń i ponad 2,6 miliona kliknięć. Dane zostały zebrane w ciągu 90 dni z prawie 400 kont webmasterów używających Google Tools i stanowią najbardziej rzetelne badania w tej kategorii.<br /> <br /> <strong>Co pokazują wyniki?</strong><br /> Wyniki przedstawione przez SeoClarity jednoznacznie pokazują jak istotna jest pierwsza pozycja w Google przy wyszukiwaniu mobilnym. Wyniki prezentują też, jak bardzo zmienia się dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.<br /> Poniżej przedstawiam 2 wykresy, kolejno współczynnik klikalności dla urządzeń desktopowych i współczynnik dla urządzeń mobilnych. (źródło: http://www.seoclarity.net/)<br /> </p> <p><img alt="" src="/uploads/desktop wykres.jpg" /><br /> <span style="line-height: 1.6em;">Wykres I. Współczynnik klikalności dla urządzeń desktopowych </span></p> <p><span style="line-height: 1.6em;"><img alt="Wykres CTR Mobile Model" src="/uploads/mobile.jpg" /><br /> Wykres II. Wskaźnik klikalności dla urządzeń mobilnych</span></p> <p> <img alt="" src="/uploads/ctr.png" /></p> <p>Zarówno w przypadku urządzeń mobilnych jak i desktopowych zauważyć możemy duży wzrost procentowy CTR miedzy pozycją 2 a 1 w wyszukiwaniu. <br /> <br /> <strong>Urządzenia mobilne</strong><br /> Pierwszy wynik w rankingu, a zatem najwyższy współczynnik klikalności to 27,7% wszystkich kliknięć. Na drugiej pozycji wynik spada do zaledwie 9,2%, kolejno do 3,9% by w przypadku pozycji czwartej nieoczekiwanie wzrosnąć aż do 6,7%. <br /> Wyniki sugerują, zatem, że pozycja pierwsza dla urządzeń mobilnych jest aż 3-krotnie bardziej wartościowa niż pozycja druga. Jak zdawać by się mogło kolejną wartościową pozycją powinna być pozycja trzecia, jednak nie, dla urządzeń mobilnych! Warto zwrócić na to uwagę! Nieoczekiwanie czwarte miejsce w Google w wyszukiwaniu wcale nie musi oznaczać niskiego CTR. Wręcz przeciwnie. Współczynnik klikalności dla pozycji czwartej jest prawie 50% wyższy niż dla pozycji trzeciej. <br /> <br /> <strong>Desktop</strong><br /> Wyniki dla urządzeń desktopowych przedstawiają się w następujący sposób. Spadki procentowe są równomierne dla kolejnych pozycji. Procent CTR dla pierwszej pozycji to 19,3% CTR. Druga pozycja to 11,4%, a trzecia 7,7% Spadki nie są, zatem bardzo spektakularne.</p> <p>W podsumowaniu warto wspomnieć, dlaczego dostosowanie strony dla użytkowników mobilnych jest tak ważne. Przede wszystkim, jak podaje specjalista SEO- Rand Fishkin, przez wyszukiwanie mobilne następuje pierwszy kontakt użytkownika z marką i ofertą firmy.<br /> Ludzie przeszukują także Internet w poszukiwaniu informacji na temat produktów w trakcie zakupów. <br /> Korzystają z urządzeń mobilnych podczas wyszukiwania informacji o miejscu do którego się udają, punktu usługowego czy rekreacyjnego, znajdując się w danym miejscu w terenie. Warto, więc poświecić użytkownikom mobilnym więcej uwagi, ponieważ już niebawem to oni będą dominować, a mobile przejmie zdecydowanie większą część rynku.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'terms' => '', 'sticky' => false, 'lft' => '155', 'rght' => '156', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-06-18 14:50:14', 'updated_by' => '3', 'created' => '2015-06-18 14:38:14', 'created_by' => '3', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '210', 'parentId' => '1214', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google">Wróć do oryginalnego postu: Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google</a></p><form action="/comments/comments/add/Node/210/1214" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="70c8e9c1abe5dd34831a0025adbeaaa176444174" id="Token1672595973"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="438b9f9d6de8237dc7255345f61ef46f09c5c1ee%3A" id="TokenFields6400657"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked2110173266"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ), (int) 6 => array( [maximum depth reached] ) ) ), 'footerMenu' => array( 'Menu' => array( 'id' => '4', 'title' => 'footerMenu', 'alias' => 'footerMenu', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '6', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 11:12:35', 'updated_by' => '1', 'created' => '2009-08-19 12:22:42', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' 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Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'html_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'html_description' => 'dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.', 'big_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'small_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'lead' => '', 'body' => '<p>Pod koniec 2014 aż 2,5 mld razy łączyliśmy się z siecią, korzystając ze smartfona czy tabletu. Nie powinno nas więc dziwić, że wyszukiwarka Google wprowadza coraz więcej rozwiązań przeznaczonych dla użytkowników mobilnych, które mają ułatwiać im surfowanie w Internecie. <br /> Przewiduje się, że w 2015 roku wolumen ruchu mobilnego w Google Search wyprzedzi wyszukiwania z komputerów stacjonarnych czy laptopów. Warto więc poważniej przyjrzeć się wynikom badań dotyczących różnic w pozyskiwaniu ruchu z poszczególnych pozycji na desktopach i w mobile.</p> <p> </p> <p><strong style="line-height: 1.6em;">Największe i najbardziej niezawodne badanie CTR</strong></p> <p>W 2014 roku SeoClarity przeprowadziło niezwykle znaczące badanie CTR. Ich zespół przeanalizował ponad 2 miliony wyświetleń i ponad 2,6 miliona kliknięć. Dane zostały zebrane w ciągu 90 dni z prawie 400 kont webmasterów używających Google Tools i stanowią najbardziej rzetelne badania w tej kategorii.<br /> <br /> <strong>Co pokazują wyniki?</strong><br /> Wyniki przedstawione przez SeoClarity jednoznacznie pokazują jak istotna jest pierwsza pozycja w Google przy wyszukiwaniu mobilnym. Wyniki prezentują też, jak bardzo zmienia się dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.<br /> Poniżej przedstawiam 2 wykresy, kolejno współczynnik klikalności dla urządzeń desktopowych i współczynnik dla urządzeń mobilnych. (źródło: http://www.seoclarity.net/)<br /> </p> <p><img alt="" src="/uploads/desktop wykres.jpg" /><br /> <span style="line-height: 1.6em;">Wykres I. Współczynnik klikalności dla urządzeń desktopowych </span></p> <p><span style="line-height: 1.6em;"><img alt="Wykres CTR Mobile Model" src="/uploads/mobile.jpg" /><br /> Wykres II. Wskaźnik klikalności dla urządzeń mobilnych</span></p> <p> <img alt="" src="/uploads/ctr.png" /></p> <p>Zarówno w przypadku urządzeń mobilnych jak i desktopowych zauważyć możemy duży wzrost procentowy CTR miedzy pozycją 2 a 1 w wyszukiwaniu. <br /> <br /> <strong>Urządzenia mobilne</strong><br /> Pierwszy wynik w rankingu, a zatem najwyższy współczynnik klikalności to 27,7% wszystkich kliknięć. Na drugiej pozycji wynik spada do zaledwie 9,2%, kolejno do 3,9% by w przypadku pozycji czwartej nieoczekiwanie wzrosnąć aż do 6,7%. <br /> Wyniki sugerują, zatem, że pozycja pierwsza dla urządzeń mobilnych jest aż 3-krotnie bardziej wartościowa niż pozycja druga. Jak zdawać by się mogło kolejną wartościową pozycją powinna być pozycja trzecia, jednak nie, dla urządzeń mobilnych! Warto zwrócić na to uwagę! Nieoczekiwanie czwarte miejsce w Google w wyszukiwaniu wcale nie musi oznaczać niskiego CTR. Wręcz przeciwnie. Współczynnik klikalności dla pozycji czwartej jest prawie 50% wyższy niż dla pozycji trzeciej. <br /> <br /> <strong>Desktop</strong><br /> Wyniki dla urządzeń desktopowych przedstawiają się w następujący sposób. Spadki procentowe są równomierne dla kolejnych pozycji. Procent CTR dla pierwszej pozycji to 19,3% CTR. Druga pozycja to 11,4%, a trzecia 7,7% Spadki nie są, zatem bardzo spektakularne.</p> <p>W podsumowaniu warto wspomnieć, dlaczego dostosowanie strony dla użytkowników mobilnych jest tak ważne. Przede wszystkim, jak podaje specjalista SEO- Rand Fishkin, przez wyszukiwanie mobilne następuje pierwszy kontakt użytkownika z marką i ofertą firmy.<br /> Ludzie przeszukują także Internet w poszukiwaniu informacji na temat produktów w trakcie zakupów. <br /> Korzystają z urządzeń mobilnych podczas wyszukiwania informacji o miejscu do którego się udają, punktu usługowego czy rekreacyjnego, znajdując się w danym miejscu w terenie. Warto, więc poświecić użytkownikom mobilnym więcej uwagi, ponieważ już niebawem to oni będą dominować, a mobile przejmie zdecydowanie większą część rynku.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'terms' => '', 'sticky' => false, 'lft' => '155', 'rght' => '156', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-06-18 14:50:14', 'updated_by' => '3', 'created' => '2015-06-18 14:38:14', 'created_by' => '3', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '121', 'rght' => '122', 'updated' => '2017-03-06 09:03:39', 'updated_by' => null, 'created' => '2017-03-06 09:03:39', 'created_by' => null ), (int) 1 => array( 'id' => '585', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '210', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'html_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'html_description' => 'dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.', 'big_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'small_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'lead' => '', 'body' => '<p>Pod koniec 2014 aż 2,5 mld razy łączyliśmy się z siecią, korzystając ze smartfona czy tabletu. Nie powinno nas więc dziwić, że wyszukiwarka Google wprowadza coraz więcej rozwiązań przeznaczonych dla użytkowników mobilnych, które mają ułatwiać im surfowanie w Internecie. <br /> Przewiduje się, że w 2015 roku wolumen ruchu mobilnego w Google Search wyprzedzi wyszukiwania z komputerów stacjonarnych czy laptopów. Warto więc poważniej przyjrzeć się wynikom badań dotyczących różnic w pozyskiwaniu ruchu z poszczególnych pozycji na desktopach i w mobile.</p> <p> </p> <p><strong style="line-height: 1.6em;">Największe i najbardziej niezawodne badanie CTR</strong></p> <p>W 2014 roku SeoClarity przeprowadziło niezwykle znaczące badanie CTR. Ich zespół przeanalizował ponad 2 miliony wyświetleń i ponad 2,6 miliona kliknięć. Dane zostały zebrane w ciągu 90 dni z prawie 400 kont webmasterów używających Google Tools i stanowią najbardziej rzetelne badania w tej kategorii.<br /> <br /> <strong>Co pokazują wyniki?</strong><br /> Wyniki przedstawione przez SeoClarity jednoznacznie pokazują jak istotna jest pierwsza pozycja w Google przy wyszukiwaniu mobilnym. Wyniki prezentują też, jak bardzo zmienia się dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.<br /> Poniżej przedstawiam 2 wykresy, kolejno współczynnik klikalności dla urządzeń desktopowych i współczynnik dla urządzeń mobilnych. (źródło: http://www.seoclarity.net/)<br /> </p> <p><img alt="" src="/uploads/desktop wykres.jpg" /><br /> <span style="line-height: 1.6em;">Wykres I. Współczynnik klikalności dla urządzeń desktopowych </span></p> <p><span style="line-height: 1.6em;"><img alt="Wykres CTR Mobile Model" src="/uploads/mobile.jpg" /><br /> Wykres II. Wskaźnik klikalności dla urządzeń mobilnych</span></p> <p> <img alt="" src="/uploads/ctr.png" /></p> <p>Zarówno w przypadku urządzeń mobilnych jak i desktopowych zauważyć możemy duży wzrost procentowy CTR miedzy pozycją 2 a 1 w wyszukiwaniu. <br /> <br /> <strong>Urządzenia mobilne</strong><br /> Pierwszy wynik w rankingu, a zatem najwyższy współczynnik klikalności to 27,7% wszystkich kliknięć. Na drugiej pozycji wynik spada do zaledwie 9,2%, kolejno do 3,9% by w przypadku pozycji czwartej nieoczekiwanie wzrosnąć aż do 6,7%. <br /> Wyniki sugerują, zatem, że pozycja pierwsza dla urządzeń mobilnych jest aż 3-krotnie bardziej wartościowa niż pozycja druga. Jak zdawać by się mogło kolejną wartościową pozycją powinna być pozycja trzecia, jednak nie, dla urządzeń mobilnych! Warto zwrócić na to uwagę! Nieoczekiwanie czwarte miejsce w Google w wyszukiwaniu wcale nie musi oznaczać niskiego CTR. Wręcz przeciwnie. Współczynnik klikalności dla pozycji czwartej jest prawie 50% wyższy niż dla pozycji trzeciej. <br /> <br /> <strong>Desktop</strong><br /> Wyniki dla urządzeń desktopowych przedstawiają się w następujący sposób. Spadki procentowe są równomierne dla kolejnych pozycji. Procent CTR dla pierwszej pozycji to 19,3% CTR. Druga pozycja to 11,4%, a trzecia 7,7% Spadki nie są, zatem bardzo spektakularne.</p> <p>W podsumowaniu warto wspomnieć, dlaczego dostosowanie strony dla użytkowników mobilnych jest tak ważne. Przede wszystkim, jak podaje specjalista SEO- Rand Fishkin, przez wyszukiwanie mobilne następuje pierwszy kontakt użytkownika z marką i ofertą firmy.<br /> Ludzie przeszukują także Internet w poszukiwaniu informacji na temat produktów w trakcie zakupów. <br /> Korzystają z urządzeń mobilnych podczas wyszukiwania informacji o miejscu do którego się udają, punktu usługowego czy rekreacyjnego, znajdując się w danym miejscu w terenie. Warto, więc poświecić użytkownikom mobilnym więcej uwagi, ponieważ już niebawem to oni będą dominować, a mobile przejmie zdecydowanie większą część rynku.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'terms' => '', 'sticky' => false, 'lft' => '155', 'rght' => '156', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-06-18 14:50:14', 'updated_by' => '3', 'created' => '2015-06-18 14:38:14', 'created_by' => '3', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '210', 'parentId' => '1214', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google">Wróć do oryginalnego postu: Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google</a></p><form action="/comments/comments/add/Node/210/1214" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="70c8e9c1abe5dd34831a0025adbeaaa176444174" id="Token1672595973"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="438b9f9d6de8237dc7255345f61ef46f09c5c1ee%3A" id="TokenFields6400657"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked2110173266"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ), (int) 6 => array( [maximum depth reached] ) ) ), 'footerMenu' => array( 'Menu' => array( 'id' => '4', 'title' => 'footerMenu', 'alias' => 'footerMenu', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '6', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 11:12:35', 'updated_by' => '1', 'created' => '2009-08-19 12:22:42', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'blogroll' => array( 'Menu' => array( 'id' => '6', 'title' => 'Blogroll', 'alias' => 'blogroll', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '2', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2009-09-12 23:30:24', 'updated_by' => null, 'created' => '2009-09-12 23:30:24', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ), 'meta' => array( 'Menu' => array( 'id' => '5', 'title' => 'Meta', 'alias' => 'meta', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '4', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2009-09-12 06:33:29', 'updated_by' => null, 'created' => '2009-09-12 06:33:29', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ) ) ) $nodes_for_layout = array( 'recent_posts' => array( (int) 0 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 1 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 2 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 3 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 4 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth 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Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'html_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'html_description' => 'dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.', 'big_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'small_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'lead' => '', 'body' => '<p>Pod koniec 2014 aż 2,5 mld razy łączyliśmy się z siecią, korzystając ze smartfona czy tabletu. Nie powinno nas więc dziwić, że wyszukiwarka Google wprowadza coraz więcej rozwiązań przeznaczonych dla użytkowników mobilnych, które mają ułatwiać im surfowanie w Internecie. <br /> Przewiduje się, że w 2015 roku wolumen ruchu mobilnego w Google Search wyprzedzi wyszukiwania z komputerów stacjonarnych czy laptopów. Warto więc poważniej przyjrzeć się wynikom badań dotyczących różnic w pozyskiwaniu ruchu z poszczególnych pozycji na desktopach i w mobile.</p> <p> </p> <p><strong style="line-height: 1.6em;">Największe i najbardziej niezawodne badanie CTR</strong></p> <p>W 2014 roku SeoClarity przeprowadziło niezwykle znaczące badanie CTR. Ich zespół przeanalizował ponad 2 miliony wyświetleń i ponad 2,6 miliona kliknięć. Dane zostały zebrane w ciągu 90 dni z prawie 400 kont webmasterów używających Google Tools i stanowią najbardziej rzetelne badania w tej kategorii.<br /> <br /> <strong>Co pokazują wyniki?</strong><br /> Wyniki przedstawione przez SeoClarity jednoznacznie pokazują jak istotna jest pierwsza pozycja w Google przy wyszukiwaniu mobilnym. Wyniki prezentują też, jak bardzo zmienia się dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.<br /> Poniżej przedstawiam 2 wykresy, kolejno współczynnik klikalności dla urządzeń desktopowych i współczynnik dla urządzeń mobilnych. (źródło: http://www.seoclarity.net/)<br /> </p> <p><img alt="" src="/uploads/desktop wykres.jpg" /><br /> <span style="line-height: 1.6em;">Wykres I. Współczynnik klikalności dla urządzeń desktopowych </span></p> <p><span style="line-height: 1.6em;"><img alt="Wykres CTR Mobile Model" src="/uploads/mobile.jpg" /><br /> Wykres II. Wskaźnik klikalności dla urządzeń mobilnych</span></p> <p> <img alt="" src="/uploads/ctr.png" /></p> <p>Zarówno w przypadku urządzeń mobilnych jak i desktopowych zauważyć możemy duży wzrost procentowy CTR miedzy pozycją 2 a 1 w wyszukiwaniu. <br /> <br /> <strong>Urządzenia mobilne</strong><br /> Pierwszy wynik w rankingu, a zatem najwyższy współczynnik klikalności to 27,7% wszystkich kliknięć. Na drugiej pozycji wynik spada do zaledwie 9,2%, kolejno do 3,9% by w przypadku pozycji czwartej nieoczekiwanie wzrosnąć aż do 6,7%. <br /> Wyniki sugerują, zatem, że pozycja pierwsza dla urządzeń mobilnych jest aż 3-krotnie bardziej wartościowa niż pozycja druga. Jak zdawać by się mogło kolejną wartościową pozycją powinna być pozycja trzecia, jednak nie, dla urządzeń mobilnych! Warto zwrócić na to uwagę! Nieoczekiwanie czwarte miejsce w Google w wyszukiwaniu wcale nie musi oznaczać niskiego CTR. Wręcz przeciwnie. Współczynnik klikalności dla pozycji czwartej jest prawie 50% wyższy niż dla pozycji trzeciej. <br /> <br /> <strong>Desktop</strong><br /> Wyniki dla urządzeń desktopowych przedstawiają się w następujący sposób. Spadki procentowe są równomierne dla kolejnych pozycji. Procent CTR dla pierwszej pozycji to 19,3% CTR. Druga pozycja to 11,4%, a trzecia 7,7% Spadki nie są, zatem bardzo spektakularne.</p> <p>W podsumowaniu warto wspomnieć, dlaczego dostosowanie strony dla użytkowników mobilnych jest tak ważne. Przede wszystkim, jak podaje specjalista SEO- Rand Fishkin, przez wyszukiwanie mobilne następuje pierwszy kontakt użytkownika z marką i ofertą firmy.<br /> Ludzie przeszukują także Internet w poszukiwaniu informacji na temat produktów w trakcie zakupów. <br /> Korzystają z urządzeń mobilnych podczas wyszukiwania informacji o miejscu do którego się udają, punktu usługowego czy rekreacyjnego, znajdując się w danym miejscu w terenie. Warto, więc poświecić użytkownikom mobilnym więcej uwagi, ponieważ już niebawem to oni będą dominować, a mobile przejmie zdecydowanie większą część rynku.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'terms' => '', 'sticky' => false, 'lft' => '155', 'rght' => '156', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-06-18 14:50:14', 'updated_by' => '3', 'created' => '2015-06-18 14:38:14', 'created_by' => '3', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '121', 'rght' => '122', 'updated' => '2017-03-06 09:03:39', 'updated_by' => null, 'created' => '2017-03-06 09:03:39', 'created_by' => null ), (int) 1 => array( 'id' => '585', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '210', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'html_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'html_description' => 'dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.', 'big_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'small_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'lead' => '', 'body' => '<p>Pod koniec 2014 aż 2,5 mld razy łączyliśmy się z siecią, korzystając ze smartfona czy tabletu. Nie powinno nas więc dziwić, że wyszukiwarka Google wprowadza coraz więcej rozwiązań przeznaczonych dla użytkowników mobilnych, które mają ułatwiać im surfowanie w Internecie. <br /> Przewiduje się, że w 2015 roku wolumen ruchu mobilnego w Google Search wyprzedzi wyszukiwania z komputerów stacjonarnych czy laptopów. Warto więc poważniej przyjrzeć się wynikom badań dotyczących różnic w pozyskiwaniu ruchu z poszczególnych pozycji na desktopach i w mobile.</p> <p> </p> <p><strong style="line-height: 1.6em;">Największe i najbardziej niezawodne badanie CTR</strong></p> <p>W 2014 roku SeoClarity przeprowadziło niezwykle znaczące badanie CTR. Ich zespół przeanalizował ponad 2 miliony wyświetleń i ponad 2,6 miliona kliknięć. Dane zostały zebrane w ciągu 90 dni z prawie 400 kont webmasterów używających Google Tools i stanowią najbardziej rzetelne badania w tej kategorii.<br /> <br /> <strong>Co pokazują wyniki?</strong><br /> Wyniki przedstawione przez SeoClarity jednoznacznie pokazują jak istotna jest pierwsza pozycja w Google przy wyszukiwaniu mobilnym. Wyniki prezentują też, jak bardzo zmienia się dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.<br /> Poniżej przedstawiam 2 wykresy, kolejno współczynnik klikalności dla urządzeń desktopowych i współczynnik dla urządzeń mobilnych. (źródło: http://www.seoclarity.net/)<br /> </p> <p><img alt="" src="/uploads/desktop wykres.jpg" /><br /> <span style="line-height: 1.6em;">Wykres I. Współczynnik klikalności dla urządzeń desktopowych </span></p> <p><span style="line-height: 1.6em;"><img alt="Wykres CTR Mobile Model" src="/uploads/mobile.jpg" /><br /> Wykres II. Wskaźnik klikalności dla urządzeń mobilnych</span></p> <p> <img alt="" src="/uploads/ctr.png" /></p> <p>Zarówno w przypadku urządzeń mobilnych jak i desktopowych zauważyć możemy duży wzrost procentowy CTR miedzy pozycją 2 a 1 w wyszukiwaniu. <br /> <br /> <strong>Urządzenia mobilne</strong><br /> Pierwszy wynik w rankingu, a zatem najwyższy współczynnik klikalności to 27,7% wszystkich kliknięć. Na drugiej pozycji wynik spada do zaledwie 9,2%, kolejno do 3,9% by w przypadku pozycji czwartej nieoczekiwanie wzrosnąć aż do 6,7%. <br /> Wyniki sugerują, zatem, że pozycja pierwsza dla urządzeń mobilnych jest aż 3-krotnie bardziej wartościowa niż pozycja druga. Jak zdawać by się mogło kolejną wartościową pozycją powinna być pozycja trzecia, jednak nie, dla urządzeń mobilnych! Warto zwrócić na to uwagę! Nieoczekiwanie czwarte miejsce w Google w wyszukiwaniu wcale nie musi oznaczać niskiego CTR. Wręcz przeciwnie. Współczynnik klikalności dla pozycji czwartej jest prawie 50% wyższy niż dla pozycji trzeciej. <br /> <br /> <strong>Desktop</strong><br /> Wyniki dla urządzeń desktopowych przedstawiają się w następujący sposób. Spadki procentowe są równomierne dla kolejnych pozycji. Procent CTR dla pierwszej pozycji to 19,3% CTR. Druga pozycja to 11,4%, a trzecia 7,7% Spadki nie są, zatem bardzo spektakularne.</p> <p>W podsumowaniu warto wspomnieć, dlaczego dostosowanie strony dla użytkowników mobilnych jest tak ważne. Przede wszystkim, jak podaje specjalista SEO- Rand Fishkin, przez wyszukiwanie mobilne następuje pierwszy kontakt użytkownika z marką i ofertą firmy.<br /> Ludzie przeszukują także Internet w poszukiwaniu informacji na temat produktów w trakcie zakupów. <br /> Korzystają z urządzeń mobilnych podczas wyszukiwania informacji o miejscu do którego się udają, punktu usługowego czy rekreacyjnego, znajdując się w danym miejscu w terenie. Warto, więc poświecić użytkownikom mobilnym więcej uwagi, ponieważ już niebawem to oni będą dominować, a mobile przejmie zdecydowanie większą część rynku.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'terms' => '', 'sticky' => false, 'lft' => '155', 'rght' => '156', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-06-18 14:50:14', 'updated_by' => '3', 'created' => '2015-06-18 14:38:14', 'created_by' => '3', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '210', 'parentId' => '1214', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google">Wróć do oryginalnego postu: Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google</a></p><form action="/comments/comments/add/Node/210/1214" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="70c8e9c1abe5dd34831a0025adbeaaa176444174" id="Token1672595973"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="438b9f9d6de8237dc7255345f61ef46f09c5c1ee%3A" id="TokenFields6400657"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked2110173266"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ), (int) 6 => array( [maximum depth reached] ) ) ), 'footerMenu' => array( 'Menu' => array( 'id' => '4', 'title' => 'footerMenu', 'alias' => 'footerMenu', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '6', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 11:12:35', 'updated_by' => '1', 'created' => '2009-08-19 12:22:42', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'blogroll' => array( 'Menu' => array( 'id' => '6', 'title' => 'Blogroll', 'alias' => 'blogroll', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '2', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2009-09-12 23:30:24', 'updated_by' => null, 'created' => '2009-09-12 23:30:24', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ), 'meta' => array( 'Menu' => array( 'id' => '5', 'title' => 'Meta', 'alias' => 'meta', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '4', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2009-09-12 06:33:29', 'updated_by' => null, 'created' => '2009-09-12 06:33:29', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ) ) ) $nodes_for_layout = array( 'recent_posts' => array( (int) 0 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 1 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 2 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 3 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 4 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ) ) ) $blocks_for_layout = array( 'right' => array( (int) 0 => array( 'Block' => array( [maximum depth reached] ), 'Region' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), (int) 1 => array( 'Block' => array( [maximum depth reached] ), 'Region' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), (int) 2 => array( 'Block' => array( [maximum depth reached] ), 'Region' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth 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Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'html_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'html_description' => 'dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.', 'big_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'small_title' => 'Mobilna rewolucja. Różnice w wyszukiwaniu mobilnym i desktopowym w Google', 'lead' => '', 'body' => '<p>Pod koniec 2014 aż 2,5 mld razy łączyliśmy się z siecią, korzystając ze smartfona czy tabletu. Nie powinno nas więc dziwić, że wyszukiwarka Google wprowadza coraz więcej rozwiązań przeznaczonych dla użytkowników mobilnych, które mają ułatwiać im surfowanie w Internecie. <br /> Przewiduje się, że w 2015 roku wolumen ruchu mobilnego w Google Search wyprzedzi wyszukiwania z komputerów stacjonarnych czy laptopów. Warto więc poważniej przyjrzeć się wynikom badań dotyczących różnic w pozyskiwaniu ruchu z poszczególnych pozycji na desktopach i w mobile.</p> <p> </p> <p><strong style="line-height: 1.6em;">Największe i najbardziej niezawodne badanie CTR</strong></p> <p>W 2014 roku SeoClarity przeprowadziło niezwykle znaczące badanie CTR. Ich zespół przeanalizował ponad 2 miliony wyświetleń i ponad 2,6 miliona kliknięć. Dane zostały zebrane w ciągu 90 dni z prawie 400 kont webmasterów używających Google Tools i stanowią najbardziej rzetelne badania w tej kategorii.<br /> <br /> <strong>Co pokazują wyniki?</strong><br /> Wyniki przedstawione przez SeoClarity jednoznacznie pokazują jak istotna jest pierwsza pozycja w Google przy wyszukiwaniu mobilnym. Wyniki prezentują też, jak bardzo zmienia się dystrybucja CTR w zależności od typu urządzenia, z którego użytkownik wysłał zapytanie.<br /> Poniżej przedstawiam 2 wykresy, kolejno współczynnik klikalności dla urządzeń desktopowych i współczynnik dla urządzeń mobilnych. (źródło: http://www.seoclarity.net/)<br /> </p> <p><img alt="" src="/uploads/desktop wykres.jpg" /><br /> <span style="line-height: 1.6em;">Wykres I. Współczynnik klikalności dla urządzeń desktopowych </span></p> <p><span style="line-height: 1.6em;"><img alt="Wykres CTR Mobile Model" src="/uploads/mobile.jpg" /><br /> Wykres II. Wskaźnik klikalności dla urządzeń mobilnych</span></p> <p> <img alt="" src="/uploads/ctr.png" /></p> <p>Zarówno w przypadku urządzeń mobilnych jak i desktopowych zauważyć możemy duży wzrost procentowy CTR miedzy pozycją 2 a 1 w wyszukiwaniu. <br /> <br /> <strong>Urządzenia mobilne</strong><br /> Pierwszy wynik w rankingu, a zatem najwyższy współczynnik klikalności to 27,7% wszystkich kliknięć. Na drugiej pozycji wynik spada do zaledwie 9,2%, kolejno do 3,9% by w przypadku pozycji czwartej nieoczekiwanie wzrosnąć aż do 6,7%. <br /> Wyniki sugerują, zatem, że pozycja pierwsza dla urządzeń mobilnych jest aż 3-krotnie bardziej wartościowa niż pozycja druga. Jak zdawać by się mogło kolejną wartościową pozycją powinna być pozycja trzecia, jednak nie, dla urządzeń mobilnych! Warto zwrócić na to uwagę! Nieoczekiwanie czwarte miejsce w Google w wyszukiwaniu wcale nie musi oznaczać niskiego CTR. Wręcz przeciwnie. Współczynnik klikalności dla pozycji czwartej jest prawie 50% wyższy niż dla pozycji trzeciej. <br /> <br /> <strong>Desktop</strong><br /> Wyniki dla urządzeń desktopowych przedstawiają się w następujący sposób. Spadki procentowe są równomierne dla kolejnych pozycji. Procent CTR dla pierwszej pozycji to 19,3% CTR. Druga pozycja to 11,4%, a trzecia 7,7% Spadki nie są, zatem bardzo spektakularne.</p> <p>W podsumowaniu warto wspomnieć, dlaczego dostosowanie strony dla użytkowników mobilnych jest tak ważne. Przede wszystkim, jak podaje specjalista SEO- Rand Fishkin, przez wyszukiwanie mobilne następuje pierwszy kontakt użytkownika z marką i ofertą firmy.<br /> Ludzie przeszukują także Internet w poszukiwaniu informacji na temat produktów w trakcie zakupów. <br /> Korzystają z urządzeń mobilnych podczas wyszukiwania informacji o miejscu do którego się udają, punktu usługowego czy rekreacyjnego, znajdując się w danym miejscu w terenie. Warto, więc poświecić użytkownikom mobilnym więcej uwagi, ponieważ już niebawem to oni będą dominować, a mobile przejmie zdecydowanie większą część rynku.</p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google', 'terms' => '', 'sticky' => false, 'lft' => '155', 'rght' => '156', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-06-18 14:50:14', 'updated_by' => '3', 'created' => '2015-06-18 14:38:14', 'created_by' => '3', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'mobilna-rewolucja-roznice-w-wyszukiwaniu-mobilnym-i-desktopowym-w-google' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '121', 'rght' => '122', 'updated' => '2017-03-06 09:03:39', 'updated_by' => null, 'created' => '2017-03-06 09:03:39', 'created_by' => null ), (int) 1 => array( 'id' => '585', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '210', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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