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12 październik

Pozycjonowanie strony zbudowanej na Wordpress

Od czego zacząć pozycjonując stronę postawioną na Wordpress.

Analizując strony naszych klientów znaczna ich część oparta jest właśnie na tym popularnym silniku, często podpowiadamy w mailach od czego rozpocząć pozycjonowanie takiego serwisu. Poniżej przedstawiamy absolutne minimum, które każdy początkujący „specjalista” od pozycjonowania musi wdrożyć na swojej Wordpressowej stronie.

1. Wtyczka SEO jest zainstalowana?

Jest to oczywiście prawdą, że Wordpress jest dobrze napisany, a treści umieszczane na stronie „dobrze się pozycjonują”.  Należy jednak pamiętać, aby nie pozostawiać całego pozycjonowania domyślnym ustawieniom. 
Gorąco polecamy zainstalować wtyczkę „WordPress SEO by Yoast”, która oprócz mnogości opcji jest bardzo prosta w użytkowaniu. 

2. Tagi, chmury tagów, archiwum itp.

Wordpress został stworzony z myślą głównie o blogach, stąd domyślnie posiada funkcjonalność tagowania artykułów, a każdy wpis umieszczany jest w odpowiednim miejscu w archiwum.
 Wszystkie te i inne elementy są rzeczywiście bardzo praktyczne, ale dla osób początkujących, które dopiero zaczynają pozycjonowanie zalecamy wyłączenie tych funkcjonalności. Dlaczego? Ponieważ za sprawą kilku kliknięć tworzymy skomplikowaną strukturę linkowania w naszym serwisie, które nie pomagają, a wręcz ograniczają czytelność strony dla wyszukiwarek.

3. Google Analitics ( i GranateSEO )

Ostatnim elementem w naszej układce „must have” każdego blogera-pozycjonera jest posiadanie statystyk. Używając narzędzi od Google uzyskamy informację nie tylko o ilości unikalnych użytkowników, ale również czasie jaki spędzili użytkownicy na poszczególnych podstronach naszego serwisu. Polecamy także zainteresowanie się oprogramowaniem służącym do monitorowania pozycji słów kluczowych oraz optymalizacją treści strony (tutaj pomocny może być nasz produkt – GranateSEO)

 

8 Komentarze

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napisał 20 lipca 2016, 12:11
Warto przeglądnąć rankingi polecanych widgetów pod wordpress. Jest naprawdę wiele, które potrafi oszczędzić kupę czasu poświęcanego na pozycjonowanie. WordPress SEO by Yoast też sam używam i trzeba przyznać, że potrafi pomóc w niejednej sprawie :).
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