07 maj

Pozycjonowanie przez social media – czy to ma sens?

Aktywność na portalach społecznościowych stała się codziennością dla ogromnej liczby użytkowników Internetu. W takiej sytuacji Google nie mógłby sobie pozwolić na ignorancję tego zjawiska w swoich wynikach. Chociaż algorytmy wyszukiwania najpopularniejszej na świecie wyszukiwarki nie zostały dokładnie ujawnione, to opinie ekspertów są zgodne. Korelacja wysokich pozycji w rankingach z obecnością i aktywnością w mediach społecznościowych musi istnieć.

Dzisiaj postaramy się więc odpowiedzieć na kluczowe pytanie:

Jakie działania w portalach społecznościowych mogą wpłynąć na pozycje w Google?

Zebraliśmy i wyjaśniliśmy kilka najważniejszych czynników, które wpłyną na pozycję Twojej strony oraz na świadomość marki wśród internautów, szczególnie tych korzystających z portali społecznościowych.

1. Publikowanie i udostępnianie linków do strony

Liczba udostępnień na Facebook, Google+ czy Twitter może wpływać na wartość linku, szczególnie jeśli zostanie od udostępniony przez wartościowy, mający wielu fanów profil. Co więcej, ustalając ranking Google prawdopodobnie analizuje słowa z tekstów otaczających link oraz korzysta z informacji o koncie, z którego link był udostępniony.

2. Liczba „plusów” w Google+

W opublikowanym przez Backlinko zestawieniu 200 czynników wpływających na pozycję w Google, kilka z nich związanych jest z właśnie z tym serwisem. Chociaż Matt Cutts mówił o braku bezpośredniego wpływu Google+ na rankingi Google, ciężko uwierzyć, że wyszukiwarka ignorowałaby swój własny portal społecznościowy. Co więcej, w badaniu na temat czynników wpływających na wyniki wyszukiwań przeprowadzanym przez Moz.com okazało się, że Google+ wpływa pozytywnie na wyniki wyszukiwań spychając Facebook i Twitter na dalszy plan.

3. Liczba fanów Twojego profilu

Konto, które jest regularnie prowadzone, posiada wiele postów oraz komentarzy od zainteresowanych użytkowników jest z pewnością lepiej interpretowane przez wyszukiwarkę niż konto z identyczną liczbą fanów, ale niewielką aktywnością. Również plus otrzymany od konta, które posiada dużą liczbę fanów będzie z pewnością więcej warty, niż plus od konta, które nie posiada zbyt wielu fanów.

4. Dzielenie się treścią za światem

Media społecznościowe mogą doskonale promować naszą stronę wśród szerokiego grona odbiorców, a od strony technicznej pomóc w budowaniu cennych linków. W tym miejscu warto wspomnieć o serwisach zakładek społecznościowych, takich jak popularny Wykop.pl, na których możemy publikować tworzone przez nas strony czy wpisy na blogu. W ten sposób nie tylko generujemy ruch na stronie, lecz również rozbudowujemy sieć backlinków.

5. Zaangażowanie i interakcja z odbiorcami

Możliwość bezpośredniej komunikacji z klientami jest zdecydowanie najważniejszą zaletą portalów społecznościowych. Nie chodzi tu o „sprzedawanie”, lecz o tworzenie świadomości Twojej marki oraz opowiadanie o niej. Pamiętaj, że każdy wpis, komentarz czy odpowiedź się liczy, dlatego postaraj się pokazać Twoją firmę z jak najlepszej strony. Zaciekawieni użytkownicy na pewno szybko zauważą jak wiele wartości możesz im przekazać i chętnie skorzystają z Twoich usług.

Pamiętaj, że świat mediów społecznościowych wymaga stałej uwagi i regularnych działań. Nie poddawaj się, jeśli Twoja strona nie podskoczy od razu do góry w Google albo jeśli od początku nie znajdziesz zainteresowania wśród wielu użytkowników. Zbudowanie ich zaufania oraz zainteresowania wymaga często dłuższego czasu, więc działaj i nie trać motywacji! Powodzenia!

16 Komentarze

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napisał 20 maja 2015, 14:42

Owszem portale społecznościowe mają sens, ale póki co nikomu nie udało się udowodnić że przekładają się bezpośrednio na wyniki w google.

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Pozycjonowanie przez social media – czy to ma sens?

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