23 marzec

Zamierająca kampania SEO - jak ją ratować?

Nasz ostatni artykuł Zamierająca kampania seo - jak ją rozpoznać? przybliżył Wam, w jaki sposób skontrolować skuteczność prowadzonych działań marketingowych online. Dzisiaj, zgodnie z obietnicą, dowiecie się jakie mogą być przyczyny niepowodzeń oraz jak je naprawić.

Czy po przeprowadzeniu analizy wyznaczników popularności Twojej marki w sieci odkryłeś jakieś „czerwone światło”? Jeśli tak, to czym prędzej powinieneś zidentyfikować, dlaczego pozycjonowanie strony i inne działania marketingowe nie przynoszą efektów. Przyczyn może być wiele.

Przesycenie treści

Dobra treść strony pod kątem optymalizacji ma dwie podstawowe zasady. Po pierwsze, nie należy upychać samych słów kluczowych w najważniejszych elementach, jak tytuły czy nagłówki. Po drugie, każdy wpis na stronie powinien być oryginalny i świeży, nie może kopiować treści dodanych już wcześniej. Jeśli zdarza Ci się łamać powyższe zasady, Twoja strona może spaść niżej w rankingach wyszukiwarek, które wykryją, że treść pisana jest głównie pod ich algorytmy, a nie pod kątem użytkowników.

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Aby dotrzeć do potencjalnych klientów, trzeba zaistnieć na forach oraz w portalach, które doprowadzą ich do Twojej strony www, jak TripAdvisor. Pamiętaj, że dużą rolę grają tutaj strony lokalne. Jeśli wyszukiwarka zaindeksuje linka prowadzącego do witryny Twojego biznesu na zaufanych, lokalnych portalach polecających, a dodatkowo znajdzie się tam dużo pozytywnych opinii o Twoich usługach, to widoczność w sieci również powinna wzrosnąć.

Nieodpowiednia sieć linków

Linki to jeden z najważniejszych elementów przy promocji Twojej strony. Dawniej duża ilość backlinków (linków polecających) plasowała stronę na wysokiej pozycji. Na szczęście aktualizacje algorytmów Google Penguin nakładają kary za nieetyczne sposoby budowania sieci linków. Obniżają więc pozycje witryn, które posiadają ich zbyt wiele, kupują je albo zamieszczają na stronach o niskiej jakości albo na tzw. farmach linków (strony stworzone jedynie w celach linkowania do innych witryn). Z pomocą programu GranateSEO sprawdź źródło każdego linka i zadbaj o to, aby każdy z nich był wartościowy i związany treściowo z tematyką Twojej strony. Jeśli dopiero rozpoczynasz budowę sieci backlinków, to masz pełne możliwości, aby od początku tworzyć ją poprawnie. Jeśli jednak kiedykolwiek zdarzyło Ci się współpracować z agencją SEO, która w nieodpowiedni sposób stworzyła taką sieć, to jak najszybciej postaraj się naprawić jej błędy.

Brak kontaktu z użytkownikami

Czy regularnie używasz korzystasz z social media i pozwalasz potencjalnym klientom wymieniać opinie oraz zadawać pytania dotyczące Twojej oferty? Zaniedbywanie tego rodzaju działalności sprawia, że użytkownicy nie mają bodźców do odwiedzania Twojej strony. Spraw aby ciekawe informacje zamieszczane w social media wraz z linkami zachęciły ich do wejścia na Twoją witrynę oraz do komentowania. Klienci z pewnością docenią Twoje zaangażowanie.

Stale monitoruj statystyki strony i nie pozwól, aby Twoja kampania SEO natrafiła na „czerwone światło”. Jeśli tak się jednak stało, to podejmij działania, które naprawią popełnione wcześniej błędy. Identyfikacja źródła niepowodzeń to pierwszy krok do wprowadzenia zmian. Dalej działaj tak, aby utrzymywać regularną, solidną strategię, w której użytkownicy staną się priorytetem. Zobaczysz, że Google to doceni!

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Zamierająca kampania SEO - jak ją ratować?

Przesycenie treści

Brak rekomendacji

Nieodpowiednia sieć linków

Brak kontaktu z użytkownikami

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