Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 22]Code Contextecho $this->Html->meta(array('name' => 'og:image', 'content' => 'http://granateseo.com/img/logo-g.png'));echo $this->Html->meta(array('name' => 'og:title', 'content' => 'Odkryj potencjał swojej strony dzięki GranateSEO!'));echo $this->Html->meta(array('name' => 'description', 'content' => $node['Node']['html_description']));$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '183', 'parent_id' => null, 'user_id' => '2', 'title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'html_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'html_description' => 'Pojęcia web usability oraz user experience pojawiają się coraz częściej w branży internetowej. Związane są z pozycjonowaniem, z optymalizacją dla wyszukiwarek internetowych oraz przede wszystkim zachęcają użytkowników do korzystania i odwiedzania stron www.', 'big_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'small_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'lead' => '', 'body' => '<p><strong>Zastanawiałeś się kiedyś co w pierwszej kolejności decyduje o tym, czy pozostaniemy na stronie czy opuścimy ją w poszukiwaniu lepszego wyniku Google? Użytkownik podejmuje decyzję średnio w 7 sekund, więc warto zrobić dobre pierwsze wrażenie.</strong></p> <p> </p> <p>User experience (UX, z ang. doświadczenie użytkownika) można określić jako doświadczenie, które posiada osoba wykorzystująca jakąkolwiek rzecz, obiekt, usługę. Pojęcie user experience kojarzy się jednak przede wszystkim z urządzeniami elektronicznymi jak smartfony, czy komputery oraz z oprogramowaniami i przede wszystkim ze stronami www, o których w kontekście użyteczności napiszemy dziś więcej.</p> <p> </p> <p><img alt="User experience - co się składa na doświadczenie użytkownika na stronie ww" src="/uploads/User experience.jpg" style="width: 95%;" /></p> <p> </p> <p><strong>Użyteczność, a user experience</strong></p> <p>Na doświadczenie użytkownika korzystającego z oprogramowania, aplikacji czy strony internetowej składa się wiele aspektów:</p> <p>• Użyteczność i funkcjonalność<br /> • Design i budowa <br /> • Interface <br /> • Ergonomia<br /> • Interakcja </p> <p>User experience obejmuje więc wszystkie wymienione punkty i nie jest tym samym, co użyteczność stron (ang. web usability), chociaż dość często pojęcia te używane są zamiennie. Użyteczność stanowi jedynie część całego doświadczenia, która dotyczy bezpośredniego korzystania z produktu, np. ze strony.</p> <p>Nieważne jednak jakiego słowa używasz na określenie dostosowywania Twojej strony do potrzeb użytkowników, jedno jest pewne. User experience jeszcze nigdy nie grało tak ważnej roli w świecie Internetu czy IT. Twórcy aplikacji czy stron www nie mają w dzisiejszych czasach wyboru. Muszą tworzyć rozwiązania spełniające potrzeby, nawyki i oczekiwania nie własne, lecz osób, które będą z tych rozwiązań korzystać. </p> <p> </p> <p><strong style="line-height: 1.6em;">Dlaczego to takie ważne</strong></p> <p>Jeśli prowadzisz własny, stacjonarny biznes, doświadczenie ze stroną internetową może w dużym stopniu zadecydować o tym, czy użytkownik wybierze właśnie Twoją ofertę. Jeśli prowadzisz biznes online, usługi czy sklep internetowy, użyteczność strony zadecyduje o tym bez najmniejszej wątpliwości. Wg raportu Gemius intuicyjna obsługa serwisu i dobre pierwsze wrażenie są dla polskich internautów jednym z dwóch najważniejszych czynników przy wyborze e-sklepu (drugi z tych czynników to zaufanie). Zachęcamy do zapoznania się z <a href="http://granateseo.com/blog/jak-uzytkownicy-znajduja-strony-internetowe">naszą infografiką</a>, która pokazuje kilka ciekawych faktów związanych z zachowaniem użytkowników na stronach.</p> <p>Kolejnym argumentem przemawiającym za tworzeniem funkcjonalnych stron internetowych jest ich wpływ na optymalizację pod wyszukiwarki. Coraz lepsze algorytmy pozwalają wyszukiwarkom odróżniać strony o poprawnej budowie pod kątem nagłówków, tytułów, opisów grafik czy linków wewnętrznych witryny. Pomoc w budowaniu poprawnych stron internetowych i ułatwienie pozycjonowania ich naszym klientom było głównym celem stworzenia oprogramowania GranateSEO. </p> <p> </p> <p><strong><span style="line-height: 1.6em;">Od czego zacząć</span></strong></p> <p>Żeby Twoja strona osiągała sukces w zetknięciu z użytkownikami, sam powinieneś wcielić się w jednego z nich. Poproś osoby o różnych zainteresowaniach i w różnym wieku, aby podzieliły się opiniami na temat poruszania się po witrynie. Według Jakoba Nielsena, jednego z najpopularniejszych specjalistów w dziedzinie użyteczności, wystarczy przeprowadzić test na 5 osobach, aby zdobyć większość istotnych informacji o problemach z użytecznością. </p> <p>Pamiętaj, aby struktura wszystkich podstron była czytelna i uporządkowana. Każdy obrazek powinien mieć tytuł i opis, które dostarczą kluczowych informacji nie tylko internautom i wyszukiwarkom, ale pozwolą też wyłapać przekaz grafik programom dla osób niewidomych. Nazwy wszystkich adresów URL również powinny dokładnie opisywać podstrony, do których prowadzą. Samodzielne sprawdzenie błędów i zbadanie poprawności budowy strony jest bardzo czasochłonne, ale innowacyjne narzędzia, takie jak GranateSEO, skanują każdą podstronę Twojej witryny w ciągu kilku minut, podpowiadając rozwiązania i błędy wymagające najszybszych działań.</p> <p> </p> <p><span style="line-height: 1.6em;">Twórz stronę dla użytkownika, a nie pod wysokie pozycje w wyszukiwarce. Takim podejściem kieruje się Google przy ustalaniu rankingów swoich wyników, jako wyszukiwarka przyjazna przede wszystkim nam, korzystającym z niej. </span></p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'terms' => '', 'sticky' => false, 'lft' => '125', 'rght' => '126', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-23 14:36:08', 'updated_by' => '2', 'created' => '2015-04-23 13:32:05', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '183', 'parentId' => '2087', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www">Wróć do oryginalnego postu: Web usability – czyli dlaczego Google promuje użyteczne strony www</a></p><form action="/comments/comments/add/Node/183/2087" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="d9218eca6eddd9b5f1d210d86a90220f796d303a" id="Token1033220283"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="f0bb280433891d7c50d7b36548ec280bc0b5a801%3A" id="TokenFields2120931144"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked267270410"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum 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'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'html_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'html_description' => 'Pojęcia web usability oraz user experience pojawiają się coraz częściej w branży internetowej. Związane są z pozycjonowaniem, z optymalizacją dla wyszukiwarek internetowych oraz przede wszystkim zachęcają użytkowników do korzystania i odwiedzania stron www.', 'big_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'small_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'lead' => '', 'body' => '<p><strong>Zastanawiałeś się kiedyś co w pierwszej kolejności decyduje o tym, czy pozostaniemy na stronie czy opuścimy ją w poszukiwaniu lepszego wyniku Google? Użytkownik podejmuje decyzję średnio w 7 sekund, więc warto zrobić dobre pierwsze wrażenie.</strong></p> <p> </p> <p>User experience (UX, z ang. doświadczenie użytkownika) można określić jako doświadczenie, które posiada osoba wykorzystująca jakąkolwiek rzecz, obiekt, usługę. Pojęcie user experience kojarzy się jednak przede wszystkim z urządzeniami elektronicznymi jak smartfony, czy komputery oraz z oprogramowaniami i przede wszystkim ze stronami www, o których w kontekście użyteczności napiszemy dziś więcej.</p> <p> </p> <p><img alt="User experience - co się składa na doświadczenie użytkownika na stronie ww" src="/uploads/User experience.jpg" style="width: 95%;" /></p> <p> </p> <p><strong>Użyteczność, a user experience</strong></p> <p>Na doświadczenie użytkownika korzystającego z oprogramowania, aplikacji czy strony internetowej składa się wiele aspektów:</p> <p>• Użyteczność i funkcjonalność<br /> • Design i budowa <br /> • Interface <br /> • Ergonomia<br /> • Interakcja </p> <p>User experience obejmuje więc wszystkie wymienione punkty i nie jest tym samym, co użyteczność stron (ang. web usability), chociaż dość często pojęcia te używane są zamiennie. Użyteczność stanowi jedynie część całego doświadczenia, która dotyczy bezpośredniego korzystania z produktu, np. ze strony.</p> <p>Nieważne jednak jakiego słowa używasz na określenie dostosowywania Twojej strony do potrzeb użytkowników, jedno jest pewne. User experience jeszcze nigdy nie grało tak ważnej roli w świecie Internetu czy IT. Twórcy aplikacji czy stron www nie mają w dzisiejszych czasach wyboru. Muszą tworzyć rozwiązania spełniające potrzeby, nawyki i oczekiwania nie własne, lecz osób, które będą z tych rozwiązań korzystać. </p> <p> </p> <p><strong style="line-height: 1.6em;">Dlaczego to takie ważne</strong></p> <p>Jeśli prowadzisz własny, stacjonarny biznes, doświadczenie ze stroną internetową może w dużym stopniu zadecydować o tym, czy użytkownik wybierze właśnie Twoją ofertę. Jeśli prowadzisz biznes online, usługi czy sklep internetowy, użyteczność strony zadecyduje o tym bez najmniejszej wątpliwości. Wg raportu Gemius intuicyjna obsługa serwisu i dobre pierwsze wrażenie są dla polskich internautów jednym z dwóch najważniejszych czynników przy wyborze e-sklepu (drugi z tych czynników to zaufanie). Zachęcamy do zapoznania się z <a href="http://granateseo.com/blog/jak-uzytkownicy-znajduja-strony-internetowe">naszą infografiką</a>, która pokazuje kilka ciekawych faktów związanych z zachowaniem użytkowników na stronach.</p> <p>Kolejnym argumentem przemawiającym za tworzeniem funkcjonalnych stron internetowych jest ich wpływ na optymalizację pod wyszukiwarki. Coraz lepsze algorytmy pozwalają wyszukiwarkom odróżniać strony o poprawnej budowie pod kątem nagłówków, tytułów, opisów grafik czy linków wewnętrznych witryny. Pomoc w budowaniu poprawnych stron internetowych i ułatwienie pozycjonowania ich naszym klientom było głównym celem stworzenia oprogramowania GranateSEO. </p> <p> </p> <p><strong><span style="line-height: 1.6em;">Od czego zacząć</span></strong></p> <p>Żeby Twoja strona osiągała sukces w zetknięciu z użytkownikami, sam powinieneś wcielić się w jednego z nich. Poproś osoby o różnych zainteresowaniach i w różnym wieku, aby podzieliły się opiniami na temat poruszania się po witrynie. Według Jakoba Nielsena, jednego z najpopularniejszych specjalistów w dziedzinie użyteczności, wystarczy przeprowadzić test na 5 osobach, aby zdobyć większość istotnych informacji o problemach z użytecznością. </p> <p>Pamiętaj, aby struktura wszystkich podstron była czytelna i uporządkowana. Każdy obrazek powinien mieć tytuł i opis, które dostarczą kluczowych informacji nie tylko internautom i wyszukiwarkom, ale pozwolą też wyłapać przekaz grafik programom dla osób niewidomych. Nazwy wszystkich adresów URL również powinny dokładnie opisywać podstrony, do których prowadzą. Samodzielne sprawdzenie błędów i zbadanie poprawności budowy strony jest bardzo czasochłonne, ale innowacyjne narzędzia, takie jak GranateSEO, skanują każdą podstronę Twojej witryny w ciągu kilku minut, podpowiadając rozwiązania i błędy wymagające najszybszych działań.</p> <p> </p> <p><span style="line-height: 1.6em;">Twórz stronę dla użytkownika, a nie pod wysokie pozycje w wyszukiwarce. Takim podejściem kieruje się Google przy ustalaniu rankingów swoich wyników, jako wyszukiwarka przyjazna przede wszystkim nam, korzystającym z niej. </span></p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'terms' => '', 'sticky' => false, 'lft' => '125', 'rght' => '126', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-23 14:36:08', 'updated_by' => '2', 'created' => '2015-04-23 13:32:05', 'created_by' => '2', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '109', 'rght' => '110', 'updated' => '2017-03-06 09:02:39', 'updated_by' => null, 'created' => '2017-03-06 09:02:39', 'created_by' => null ), (int) 1 => array( 'id' => '584', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '183', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 137]Code Context<h1><?phpecho $node['Node']['big_title'];$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '183', 'parent_id' => null, 'user_id' => '2', 'title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'html_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'html_description' => 'Pojęcia web usability oraz user experience pojawiają się coraz częściej w branży internetowej. Związane są z pozycjonowaniem, z optymalizacją dla wyszukiwarek internetowych oraz przede wszystkim zachęcają użytkowników do korzystania i odwiedzania stron www.', 'big_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'small_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'lead' => '', 'body' => '<p><strong>Zastanawiałeś się kiedyś co w pierwszej kolejności decyduje o tym, czy pozostaniemy na stronie czy opuścimy ją w poszukiwaniu lepszego wyniku Google? Użytkownik podejmuje decyzję średnio w 7 sekund, więc warto zrobić dobre pierwsze wrażenie.</strong></p> <p> </p> <p>User experience (UX, z ang. doświadczenie użytkownika) można określić jako doświadczenie, które posiada osoba wykorzystująca jakąkolwiek rzecz, obiekt, usługę. Pojęcie user experience kojarzy się jednak przede wszystkim z urządzeniami elektronicznymi jak smartfony, czy komputery oraz z oprogramowaniami i przede wszystkim ze stronami www, o których w kontekście użyteczności napiszemy dziś więcej.</p> <p> </p> <p><img alt="User experience - co się składa na doświadczenie użytkownika na stronie ww" src="/uploads/User experience.jpg" style="width: 95%;" /></p> <p> </p> <p><strong>Użyteczność, a user experience</strong></p> <p>Na doświadczenie użytkownika korzystającego z oprogramowania, aplikacji czy strony internetowej składa się wiele aspektów:</p> <p>• Użyteczność i funkcjonalność<br /> • Design i budowa <br /> • Interface <br /> • Ergonomia<br /> • Interakcja </p> <p>User experience obejmuje więc wszystkie wymienione punkty i nie jest tym samym, co użyteczność stron (ang. web usability), chociaż dość często pojęcia te używane są zamiennie. Użyteczność stanowi jedynie część całego doświadczenia, która dotyczy bezpośredniego korzystania z produktu, np. ze strony.</p> <p>Nieważne jednak jakiego słowa używasz na określenie dostosowywania Twojej strony do potrzeb użytkowników, jedno jest pewne. User experience jeszcze nigdy nie grało tak ważnej roli w świecie Internetu czy IT. Twórcy aplikacji czy stron www nie mają w dzisiejszych czasach wyboru. Muszą tworzyć rozwiązania spełniające potrzeby, nawyki i oczekiwania nie własne, lecz osób, które będą z tych rozwiązań korzystać. </p> <p> </p> <p><strong style="line-height: 1.6em;">Dlaczego to takie ważne</strong></p> <p>Jeśli prowadzisz własny, stacjonarny biznes, doświadczenie ze stroną internetową może w dużym stopniu zadecydować o tym, czy użytkownik wybierze właśnie Twoją ofertę. Jeśli prowadzisz biznes online, usługi czy sklep internetowy, użyteczność strony zadecyduje o tym bez najmniejszej wątpliwości. Wg raportu Gemius intuicyjna obsługa serwisu i dobre pierwsze wrażenie są dla polskich internautów jednym z dwóch najważniejszych czynników przy wyborze e-sklepu (drugi z tych czynników to zaufanie). Zachęcamy do zapoznania się z <a href="http://granateseo.com/blog/jak-uzytkownicy-znajduja-strony-internetowe">naszą infografiką</a>, która pokazuje kilka ciekawych faktów związanych z zachowaniem użytkowników na stronach.</p> <p>Kolejnym argumentem przemawiającym za tworzeniem funkcjonalnych stron internetowych jest ich wpływ na optymalizację pod wyszukiwarki. Coraz lepsze algorytmy pozwalają wyszukiwarkom odróżniać strony o poprawnej budowie pod kątem nagłówków, tytułów, opisów grafik czy linków wewnętrznych witryny. Pomoc w budowaniu poprawnych stron internetowych i ułatwienie pozycjonowania ich naszym klientom było głównym celem stworzenia oprogramowania GranateSEO. </p> <p> </p> <p><strong><span style="line-height: 1.6em;">Od czego zacząć</span></strong></p> <p>Żeby Twoja strona osiągała sukces w zetknięciu z użytkownikami, sam powinieneś wcielić się w jednego z nich. Poproś osoby o różnych zainteresowaniach i w różnym wieku, aby podzieliły się opiniami na temat poruszania się po witrynie. Według Jakoba Nielsena, jednego z najpopularniejszych specjalistów w dziedzinie użyteczności, wystarczy przeprowadzić test na 5 osobach, aby zdobyć większość istotnych informacji o problemach z użytecznością. </p> <p>Pamiętaj, aby struktura wszystkich podstron była czytelna i uporządkowana. Każdy obrazek powinien mieć tytuł i opis, które dostarczą kluczowych informacji nie tylko internautom i wyszukiwarkom, ale pozwolą też wyłapać przekaz grafik programom dla osób niewidomych. Nazwy wszystkich adresów URL również powinny dokładnie opisywać podstrony, do których prowadzą. Samodzielne sprawdzenie błędów i zbadanie poprawności budowy strony jest bardzo czasochłonne, ale innowacyjne narzędzia, takie jak GranateSEO, skanują każdą podstronę Twojej witryny w ciągu kilku minut, podpowiadając rozwiązania i błędy wymagające najszybszych działań.</p> <p> </p> <p><span style="line-height: 1.6em;">Twórz stronę dla użytkownika, a nie pod wysokie pozycje w wyszukiwarce. Takim podejściem kieruje się Google przy ustalaniu rankingów swoich wyników, jako wyszukiwarka przyjazna przede wszystkim nam, korzystającym z niej. </span></p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'terms' => '', 'sticky' => false, 'lft' => '125', 'rght' => '126', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-23 14:36:08', 'updated_by' => '2', 'created' => '2015-04-23 13:32:05', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '183', 'parentId' => '2087', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www">Wróć do oryginalnego postu: Web usability – czyli dlaczego Google promuje użyteczne strony www</a></p><form action="/comments/comments/add/Node/183/2087" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="d9218eca6eddd9b5f1d210d86a90220f796d303a" id="Token1033220283"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; 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'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'html_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'html_description' => 'Pojęcia web usability oraz user experience pojawiają się coraz częściej w branży internetowej. Związane są z pozycjonowaniem, z optymalizacją dla wyszukiwarek internetowych oraz przede wszystkim zachęcają użytkowników do korzystania i odwiedzania stron www.', 'big_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'small_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'lead' => '', 'body' => '<p><strong>Zastanawiałeś się kiedyś co w pierwszej kolejności decyduje o tym, czy pozostaniemy na stronie czy opuścimy ją w poszukiwaniu lepszego wyniku Google? Użytkownik podejmuje decyzję średnio w 7 sekund, więc warto zrobić dobre pierwsze wrażenie.</strong></p> <p> </p> <p>User experience (UX, z ang. doświadczenie użytkownika) można określić jako doświadczenie, które posiada osoba wykorzystująca jakąkolwiek rzecz, obiekt, usługę. Pojęcie user experience kojarzy się jednak przede wszystkim z urządzeniami elektronicznymi jak smartfony, czy komputery oraz z oprogramowaniami i przede wszystkim ze stronami www, o których w kontekście użyteczności napiszemy dziś więcej.</p> <p> </p> <p><img alt="User experience - co się składa na doświadczenie użytkownika na stronie ww" src="/uploads/User experience.jpg" style="width: 95%;" /></p> <p> </p> <p><strong>Użyteczność, a user experience</strong></p> <p>Na doświadczenie użytkownika korzystającego z oprogramowania, aplikacji czy strony internetowej składa się wiele aspektów:</p> <p>• Użyteczność i funkcjonalność<br /> • Design i budowa <br /> • Interface <br /> • Ergonomia<br /> • Interakcja </p> <p>User experience obejmuje więc wszystkie wymienione punkty i nie jest tym samym, co użyteczność stron (ang. web usability), chociaż dość często pojęcia te używane są zamiennie. Użyteczność stanowi jedynie część całego doświadczenia, która dotyczy bezpośredniego korzystania z produktu, np. ze strony.</p> <p>Nieważne jednak jakiego słowa używasz na określenie dostosowywania Twojej strony do potrzeb użytkowników, jedno jest pewne. User experience jeszcze nigdy nie grało tak ważnej roli w świecie Internetu czy IT. Twórcy aplikacji czy stron www nie mają w dzisiejszych czasach wyboru. Muszą tworzyć rozwiązania spełniające potrzeby, nawyki i oczekiwania nie własne, lecz osób, które będą z tych rozwiązań korzystać. </p> <p> </p> <p><strong style="line-height: 1.6em;">Dlaczego to takie ważne</strong></p> <p>Jeśli prowadzisz własny, stacjonarny biznes, doświadczenie ze stroną internetową może w dużym stopniu zadecydować o tym, czy użytkownik wybierze właśnie Twoją ofertę. Jeśli prowadzisz biznes online, usługi czy sklep internetowy, użyteczność strony zadecyduje o tym bez najmniejszej wątpliwości. Wg raportu Gemius intuicyjna obsługa serwisu i dobre pierwsze wrażenie są dla polskich internautów jednym z dwóch najważniejszych czynników przy wyborze e-sklepu (drugi z tych czynników to zaufanie). Zachęcamy do zapoznania się z <a href="http://granateseo.com/blog/jak-uzytkownicy-znajduja-strony-internetowe">naszą infografiką</a>, która pokazuje kilka ciekawych faktów związanych z zachowaniem użytkowników na stronach.</p> <p>Kolejnym argumentem przemawiającym za tworzeniem funkcjonalnych stron internetowych jest ich wpływ na optymalizację pod wyszukiwarki. Coraz lepsze algorytmy pozwalają wyszukiwarkom odróżniać strony o poprawnej budowie pod kątem nagłówków, tytułów, opisów grafik czy linków wewnętrznych witryny. Pomoc w budowaniu poprawnych stron internetowych i ułatwienie pozycjonowania ich naszym klientom było głównym celem stworzenia oprogramowania GranateSEO. </p> <p> </p> <p><strong><span style="line-height: 1.6em;">Od czego zacząć</span></strong></p> <p>Żeby Twoja strona osiągała sukces w zetknięciu z użytkownikami, sam powinieneś wcielić się w jednego z nich. Poproś osoby o różnych zainteresowaniach i w różnym wieku, aby podzieliły się opiniami na temat poruszania się po witrynie. Według Jakoba Nielsena, jednego z najpopularniejszych specjalistów w dziedzinie użyteczności, wystarczy przeprowadzić test na 5 osobach, aby zdobyć większość istotnych informacji o problemach z użytecznością. </p> <p>Pamiętaj, aby struktura wszystkich podstron była czytelna i uporządkowana. Każdy obrazek powinien mieć tytuł i opis, które dostarczą kluczowych informacji nie tylko internautom i wyszukiwarkom, ale pozwolą też wyłapać przekaz grafik programom dla osób niewidomych. Nazwy wszystkich adresów URL również powinny dokładnie opisywać podstrony, do których prowadzą. Samodzielne sprawdzenie błędów i zbadanie poprawności budowy strony jest bardzo czasochłonne, ale innowacyjne narzędzia, takie jak GranateSEO, skanują każdą podstronę Twojej witryny w ciągu kilku minut, podpowiadając rozwiązania i błędy wymagające najszybszych działań.</p> <p> </p> <p><span style="line-height: 1.6em;">Twórz stronę dla użytkownika, a nie pod wysokie pozycje w wyszukiwarce. Takim podejściem kieruje się Google przy ustalaniu rankingów swoich wyników, jako wyszukiwarka przyjazna przede wszystkim nam, korzystającym z niej. </span></p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'terms' => '', 'sticky' => false, 'lft' => '125', 'rght' => '126', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-23 14:36:08', 'updated_by' => '2', 'created' => '2015-04-23 13:32:05', 'created_by' => '2', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '109', 'rght' => '110', 'updated' => '2017-03-06 09:02:39', 'updated_by' => null, 'created' => '2017-03-06 09:02:39', 'created_by' => null ), (int) 1 => array( 'id' => '584', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '183', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 142]Code Context<h2 class="lead"><?phpecho $node['Node']['small_title'];$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '183', 'parent_id' => null, 'user_id' => '2', 'title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'html_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'html_description' => 'Pojęcia web usability oraz user experience pojawiają się coraz częściej w branży internetowej. Związane są z pozycjonowaniem, z optymalizacją dla wyszukiwarek internetowych oraz przede wszystkim zachęcają użytkowników do korzystania i odwiedzania stron www.', 'big_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'small_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'lead' => '', 'body' => '<p><strong>Zastanawiałeś się kiedyś co w pierwszej kolejności decyduje o tym, czy pozostaniemy na stronie czy opuścimy ją w poszukiwaniu lepszego wyniku Google? Użytkownik podejmuje decyzję średnio w 7 sekund, więc warto zrobić dobre pierwsze wrażenie.</strong></p> <p> </p> <p>User experience (UX, z ang. doświadczenie użytkownika) można określić jako doświadczenie, które posiada osoba wykorzystująca jakąkolwiek rzecz, obiekt, usługę. Pojęcie user experience kojarzy się jednak przede wszystkim z urządzeniami elektronicznymi jak smartfony, czy komputery oraz z oprogramowaniami i przede wszystkim ze stronami www, o których w kontekście użyteczności napiszemy dziś więcej.</p> <p> </p> <p><img alt="User experience - co się składa na doświadczenie użytkownika na stronie ww" src="/uploads/User experience.jpg" style="width: 95%;" /></p> <p> </p> <p><strong>Użyteczność, a user experience</strong></p> <p>Na doświadczenie użytkownika korzystającego z oprogramowania, aplikacji czy strony internetowej składa się wiele aspektów:</p> <p>• Użyteczność i funkcjonalność<br /> • Design i budowa <br /> • Interface <br /> • Ergonomia<br /> • Interakcja </p> <p>User experience obejmuje więc wszystkie wymienione punkty i nie jest tym samym, co użyteczność stron (ang. web usability), chociaż dość często pojęcia te używane są zamiennie. Użyteczność stanowi jedynie część całego doświadczenia, która dotyczy bezpośredniego korzystania z produktu, np. ze strony.</p> <p>Nieważne jednak jakiego słowa używasz na określenie dostosowywania Twojej strony do potrzeb użytkowników, jedno jest pewne. User experience jeszcze nigdy nie grało tak ważnej roli w świecie Internetu czy IT. Twórcy aplikacji czy stron www nie mają w dzisiejszych czasach wyboru. Muszą tworzyć rozwiązania spełniające potrzeby, nawyki i oczekiwania nie własne, lecz osób, które będą z tych rozwiązań korzystać. </p> <p> </p> <p><strong style="line-height: 1.6em;">Dlaczego to takie ważne</strong></p> <p>Jeśli prowadzisz własny, stacjonarny biznes, doświadczenie ze stroną internetową może w dużym stopniu zadecydować o tym, czy użytkownik wybierze właśnie Twoją ofertę. Jeśli prowadzisz biznes online, usługi czy sklep internetowy, użyteczność strony zadecyduje o tym bez najmniejszej wątpliwości. Wg raportu Gemius intuicyjna obsługa serwisu i dobre pierwsze wrażenie są dla polskich internautów jednym z dwóch najważniejszych czynników przy wyborze e-sklepu (drugi z tych czynników to zaufanie). Zachęcamy do zapoznania się z <a href="http://granateseo.com/blog/jak-uzytkownicy-znajduja-strony-internetowe">naszą infografiką</a>, która pokazuje kilka ciekawych faktów związanych z zachowaniem użytkowników na stronach.</p> <p>Kolejnym argumentem przemawiającym za tworzeniem funkcjonalnych stron internetowych jest ich wpływ na optymalizację pod wyszukiwarki. Coraz lepsze algorytmy pozwalają wyszukiwarkom odróżniać strony o poprawnej budowie pod kątem nagłówków, tytułów, opisów grafik czy linków wewnętrznych witryny. Pomoc w budowaniu poprawnych stron internetowych i ułatwienie pozycjonowania ich naszym klientom było głównym celem stworzenia oprogramowania GranateSEO. </p> <p> </p> <p><strong><span style="line-height: 1.6em;">Od czego zacząć</span></strong></p> <p>Żeby Twoja strona osiągała sukces w zetknięciu z użytkownikami, sam powinieneś wcielić się w jednego z nich. Poproś osoby o różnych zainteresowaniach i w różnym wieku, aby podzieliły się opiniami na temat poruszania się po witrynie. Według Jakoba Nielsena, jednego z najpopularniejszych specjalistów w dziedzinie użyteczności, wystarczy przeprowadzić test na 5 osobach, aby zdobyć większość istotnych informacji o problemach z użytecznością. </p> <p>Pamiętaj, aby struktura wszystkich podstron była czytelna i uporządkowana. Każdy obrazek powinien mieć tytuł i opis, które dostarczą kluczowych informacji nie tylko internautom i wyszukiwarkom, ale pozwolą też wyłapać przekaz grafik programom dla osób niewidomych. Nazwy wszystkich adresów URL również powinny dokładnie opisywać podstrony, do których prowadzą. Samodzielne sprawdzenie błędów i zbadanie poprawności budowy strony jest bardzo czasochłonne, ale innowacyjne narzędzia, takie jak GranateSEO, skanują każdą podstronę Twojej witryny w ciągu kilku minut, podpowiadając rozwiązania i błędy wymagające najszybszych działań.</p> <p> </p> <p><span style="line-height: 1.6em;">Twórz stronę dla użytkownika, a nie pod wysokie pozycje w wyszukiwarce. Takim podejściem kieruje się Google przy ustalaniu rankingów swoich wyników, jako wyszukiwarka przyjazna przede wszystkim nam, korzystającym z niej. </span></p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'terms' => '', 'sticky' => false, 'lft' => '125', 'rght' => '126', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-23 14:36:08', 'updated_by' => '2', 'created' => '2015-04-23 13:32:05', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '183', 'parentId' => '2087', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www">Wróć do oryginalnego postu: Web usability – czyli dlaczego Google promuje użyteczne strony www</a></p><form action="/comments/comments/add/Node/183/2087" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="d9218eca6eddd9b5f1d210d86a90220f796d303a" id="Token1033220283"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="f0bb280433891d7c50d7b36548ec280bc0b5a801%3A" id="TokenFields2120931144"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked267270410"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ), (int) 6 => array( [maximum depth reached] ) ) ), 'footerMenu' => array( 'Menu' => array( 'id' => '4', 'title' => 'footerMenu', 'alias' => 'footerMenu', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '6', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 11:12:35', 'updated_by' => '1', 'created' => '2009-08-19 12:22:42', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'blogroll' => array( 'Menu' => array( 'id' => '6', 'title' => 'Blogroll', 'alias' => 'blogroll', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '2', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2009-09-12 23:30:24', 'updated_by' => null, 'created' => '2009-09-12 23:30:24', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ), 'meta' => array( 'Menu' => array( 'id' => '5', 'title' => 'Meta', 'alias' => 'meta', 'class' => '', 'description' => '', 'status' => '1', 'weight' => null, 'link_count' => '4', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2009-09-12 06:33:29', 'updated_by' => null, 'created' => '2009-09-12 06:33:29', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ) ) ) ) $nodes_for_layout = array( 'recent_posts' => array( (int) 0 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 1 => array( 'Node' => array( [maximum depth reached] ), 'User' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Meta' => array([maximum depth reached]), 'Comment' => array( [maximum depth reached] ), 'Taxonomy' => array([maximum depth reached]), 'CustomFields' => array([maximum depth reached]) ), (int) 2 => array( 'Node' => array( [maximum depth reached] ), 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'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'html_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'html_description' => 'Pojęcia web usability oraz user experience pojawiają się coraz częściej w branży internetowej. Związane są z pozycjonowaniem, z optymalizacją dla wyszukiwarek internetowych oraz przede wszystkim zachęcają użytkowników do korzystania i odwiedzania stron www.', 'big_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'small_title' => 'Web usability – czyli dlaczego Google promuje użyteczne strony www', 'lead' => '', 'body' => '<p><strong>Zastanawiałeś się kiedyś co w pierwszej kolejności decyduje o tym, czy pozostaniemy na stronie czy opuścimy ją w poszukiwaniu lepszego wyniku Google? Użytkownik podejmuje decyzję średnio w 7 sekund, więc warto zrobić dobre pierwsze wrażenie.</strong></p> <p> </p> <p>User experience (UX, z ang. doświadczenie użytkownika) można określić jako doświadczenie, które posiada osoba wykorzystująca jakąkolwiek rzecz, obiekt, usługę. Pojęcie user experience kojarzy się jednak przede wszystkim z urządzeniami elektronicznymi jak smartfony, czy komputery oraz z oprogramowaniami i przede wszystkim ze stronami www, o których w kontekście użyteczności napiszemy dziś więcej.</p> <p> </p> <p><img alt="User experience - co się składa na doświadczenie użytkownika na stronie ww" src="/uploads/User experience.jpg" style="width: 95%;" /></p> <p> </p> <p><strong>Użyteczność, a user experience</strong></p> <p>Na doświadczenie użytkownika korzystającego z oprogramowania, aplikacji czy strony internetowej składa się wiele aspektów:</p> <p>• Użyteczność i funkcjonalność<br /> • Design i budowa <br /> • Interface <br /> • Ergonomia<br /> • Interakcja </p> <p>User experience obejmuje więc wszystkie wymienione punkty i nie jest tym samym, co użyteczność stron (ang. web usability), chociaż dość często pojęcia te używane są zamiennie. Użyteczność stanowi jedynie część całego doświadczenia, która dotyczy bezpośredniego korzystania z produktu, np. ze strony.</p> <p>Nieważne jednak jakiego słowa używasz na określenie dostosowywania Twojej strony do potrzeb użytkowników, jedno jest pewne. User experience jeszcze nigdy nie grało tak ważnej roli w świecie Internetu czy IT. Twórcy aplikacji czy stron www nie mają w dzisiejszych czasach wyboru. Muszą tworzyć rozwiązania spełniające potrzeby, nawyki i oczekiwania nie własne, lecz osób, które będą z tych rozwiązań korzystać. </p> <p> </p> <p><strong style="line-height: 1.6em;">Dlaczego to takie ważne</strong></p> <p>Jeśli prowadzisz własny, stacjonarny biznes, doświadczenie ze stroną internetową może w dużym stopniu zadecydować o tym, czy użytkownik wybierze właśnie Twoją ofertę. Jeśli prowadzisz biznes online, usługi czy sklep internetowy, użyteczność strony zadecyduje o tym bez najmniejszej wątpliwości. Wg raportu Gemius intuicyjna obsługa serwisu i dobre pierwsze wrażenie są dla polskich internautów jednym z dwóch najważniejszych czynników przy wyborze e-sklepu (drugi z tych czynników to zaufanie). Zachęcamy do zapoznania się z <a href="http://granateseo.com/blog/jak-uzytkownicy-znajduja-strony-internetowe">naszą infografiką</a>, która pokazuje kilka ciekawych faktów związanych z zachowaniem użytkowników na stronach.</p> <p>Kolejnym argumentem przemawiającym za tworzeniem funkcjonalnych stron internetowych jest ich wpływ na optymalizację pod wyszukiwarki. Coraz lepsze algorytmy pozwalają wyszukiwarkom odróżniać strony o poprawnej budowie pod kątem nagłówków, tytułów, opisów grafik czy linków wewnętrznych witryny. Pomoc w budowaniu poprawnych stron internetowych i ułatwienie pozycjonowania ich naszym klientom było głównym celem stworzenia oprogramowania GranateSEO. </p> <p> </p> <p><strong><span style="line-height: 1.6em;">Od czego zacząć</span></strong></p> <p>Żeby Twoja strona osiągała sukces w zetknięciu z użytkownikami, sam powinieneś wcielić się w jednego z nich. Poproś osoby o różnych zainteresowaniach i w różnym wieku, aby podzieliły się opiniami na temat poruszania się po witrynie. Według Jakoba Nielsena, jednego z najpopularniejszych specjalistów w dziedzinie użyteczności, wystarczy przeprowadzić test na 5 osobach, aby zdobyć większość istotnych informacji o problemach z użytecznością. </p> <p>Pamiętaj, aby struktura wszystkich podstron była czytelna i uporządkowana. Każdy obrazek powinien mieć tytuł i opis, które dostarczą kluczowych informacji nie tylko internautom i wyszukiwarkom, ale pozwolą też wyłapać przekaz grafik programom dla osób niewidomych. Nazwy wszystkich adresów URL również powinny dokładnie opisywać podstrony, do których prowadzą. Samodzielne sprawdzenie błędów i zbadanie poprawności budowy strony jest bardzo czasochłonne, ale innowacyjne narzędzia, takie jak GranateSEO, skanują każdą podstronę Twojej witryny w ciągu kilku minut, podpowiadając rozwiązania i błędy wymagające najszybszych działań.</p> <p> </p> <p><span style="line-height: 1.6em;">Twórz stronę dla użytkownika, a nie pod wysokie pozycje w wyszukiwarce. Takim podejściem kieruje się Google przy ustalaniu rankingów swoich wyników, jako wyszukiwarka przyjazna przede wszystkim nam, korzystającym z niej. </span></p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '20', 'promote' => false, 'path' => '/node/web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www', 'terms' => '', 'sticky' => false, 'lft' => '125', 'rght' => '126', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-23 14:36:08', 'updated_by' => '2', 'created' => '2015-04-23 13:32:05', 'created_by' => '2', 'url' => array( 'plugin' => 'nodes', 'controller' => 'nodes', 'action' => 'view', 'type' => 'blog', 'slug' => 'web-usability-czyli-dlaczego-google-promuje-uzyteczne-strony-www' ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '109', 'rght' => '110', 'updated' => '2017-03-06 09:02:39', 'updated_by' => null, 'created' => '2017-03-06 09:02:39', 'created_by' => null ), (int) 1 => array( 'id' => '584', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '183', 'user_id' => '0', 'name' => 'leilei3915', 'email' => 'linlei3915@hotmail.com', 'website' => '', 'ip' => '211.174.125.243', 'title' => null, 'body' => '20170308 leilei3915 http://www.oakley-sunglassesclearance.us.com http://www.ralph-laurenpolo.us.org http://www.oakleysunglassescheaps.us.com http://www.coach-outletonlineclearance.us.com http://www.kate-spadeoutletstore.us.com http://www.longchampoutletofficial.us.com http://www.pandoraoutletstore.us.com http://www.cheapnfljerseys.eu.com http://www.christian-louboutinshoes.us http://www.cheapraybans-sunglasses.us.com http://www.coach-outletonlinecoachfactoryoutlet.us.com http://www.katespadeshandbags.us 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Wróć do oryginalnego postu: Web usability – czyli dlaczego Google promuje użyteczne strony www