01 lipiec

Mity o pozycjonowaniu stron

Nie powinno nas już dziwić, że temat pozycjonowania stron staje się coraz bardziej popularny. Pozycjonowanie to w tym momencie najsilniejsze narzędzie e-marketingu, a niewątpliwie przemyślana i skuteczna promocja w Internecie stanowi warunek odniesienia sukcesu we własnej branży. Obecnie każdy, kto chciałby wejść na rynek ze swoim nowym biznesem musi orientować się w tematyce pozycjonowania i SEO, by skutecznie trafiać ze swoim produktem do odbiorców. Warto zatem poznać najpopularniejsze mity o pozycjonowaniu, by nie popełniać błędów na początku swojej przygody z pozycjonowaniem.

Pierwszy mit
Pierwszym mitem może być twierdzenie, że SEO jest tym samym, co pozycjonowanie. Wielokrotnie spotkać się można ze stosowaniem pojęć SEO i pozycjonowanie zamiennie. Jest to niewątpliwie błąd. Pomimo tego, iż oba procesy zmierzają do osiągnięcia przez dany serwis internetowy jak najwyższej pozycji w wynikach organicznych wyszukiwarek internetowych, to SEO i pozycjonowanie nie są tym samym. Pojęcie pozycjonowania jest dużo szersze niż samo SEO.
Pozycjonowanie obejmuje całość działań, również marketingowych, mających na celu podwyższenie rankingu strony internetowej w wynikach wyszukiwania, a kolejno wielokrotne zwiększenie popularności strony i liczby odwiedzających ją użytkowników. SEO- Search Engine Optimization jest jedynie optymalizacją strony pod kątem wyszukiwarek i stanowi pierwszy i nie jedyny krok do całościowego pozycjonowania strony.

Drugi mit
Kolejnym mitem, o którym warto wspomnieć jest twierdzenie, że pozycja w wyszukiwarce jest trwała, a jedno dobre wypozycjonowanie strony zapewni właścicielowi pierwsze miejsce w wyszukiwarkach na długi czas. Nic bardziej mylnego! Pozycjonowanie to długotrwały proces. Nic nie dzieje się z dnia na dzień, tak samo jak nic nie jest trwałe. Pozycja stron internetowych wciąż się zmienia z uwagi na przybywającą i stale rozwijającą się pod kątem SEO konkurencję. Jednocześnie algorytmy wyszukiwarek wciąż się udoskonalają i zmieniają, co również ma znaczący wpływ na potencjalne spadki pozycji strony.

Trzeci mit
Przekonanie, że strona wypozycjonuję się sama również może być złudne. Niestety, nawet najlepiej zaprojektowana strona, bogata w treści nie wzniesie się na pierwsze wyniki w wyszukiwarkach sama. Właściwe wypozycjonowanie strony wymaga zarówno dużo cierpliwości jak i czasu, ale co najważniejsze uwag pozycjonera, który przeanalizuje stronę i wyśledzi każdy najmniejszy błąd na stronie i poprawi go. My stworzyliśmy jednak program, który może zaoszczędzić czas i pracę – Twoją i pozycjonera. Program GranateSEO automatyzuje proces wyszukiwania błędów-znajduje braki w tytułach, podpisach obrazków i nagłówkach.
Ruch na stronie mogą zapewnić także aktualne i unikalne teksty, które wnosić będą do strony dużą wartość dodaną i korzystnie wpłyną na jej pozycję w wyszukiwarce. Niezwykle ważne jest, aby pozycjonować swoją stronę artykułem, ponieważ ten zabieg pozwoli nie dość, że dotrzeć do klientów z ciekawymi treściami to jeszcze ma bardzo duże znaczenie przy optymalizacji pod kątem SEO. O tym jak pozycjonować stronę artykułem możesz przeczytać na naszym blogu: http://granateseo.com/blog/jak-pozycjonowac-strone-artykulem

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