Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 22]Code Contextecho $this->Html->meta(array('name' => 'og:image', 'content' => 'http://granateseo.com/img/logo-g.png'));echo $this->Html->meta(array('name' => 'og:title', 'content' => 'Odkryj potencjał swojej strony dzięki GranateSEO!'));echo $this->Html->meta(array('name' => 'description', 'content' => $node['Node']['html_description']));$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '181', 'parent_id' => null, 'user_id' => '2', 'title' => 'Inbound marketing- co to jest i dlaczego wiąże się z SEO? ', 'slug' => 'inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'html_title' => '', 'html_description' => 'Inbound marketing to podstawa współczesnych strategii marketingowych. SEO, media społecznościowe, treść- bez nich nie widać żadnej marki. Przeczytaj dlaczego inbound marketing jest coraz częściej stosowany.', 'big_title' => '', 'small_title' => '', 'lead' => '<p> </p> <p> </p> ', 'body' => '<p style="line-height: 20.7999992370605px;"><strong>Czasy agresywnych i natrętnych strategii marketingowych powoli się kończą. Współcześnie odbiorcy najchętniej samodzielnie znajdują usługi, których potrzebują. Robią to zazwyczaj poprzez wyszukiwarki internetowe.</strong></p> <p style="line-height: 20.7999992370605px;"><span style="line-height: 1.6em;"><img alt="Na inbound marketing składają się SEO, social media i content." src="/uploads/inbound-marketing.jpg" style="width: 500px; height: 500px;" /> </span></p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Musisz zachwycić odbiorcę</strong></p> <p style="line-height: 20.7999992370605px;">„Aby przyciągnąć klienta, musisz sprawić, że pokocha Twoją ofertę.” – to główna dewiza inbound marketingu (tzw. „marketingu przychodzącego”). Polega on przede wszystkim na wzbudzaniu zainteresowania oraz ułatwieniu znalezienia firmy odbiorcom. Największą rolę gra w tym wypadku zwiększanie widoczności marki w sieci poprzez poprawną budowę strony, prowadzenie bloga, a także w bardzo dużym stopniu przez portale społecznościowe. Inbound marketing nie wykorzystuje natrętnych technik reklamy, czy działań, które mogłyby zniechęcić konsumentów. <span style="line-height: 1.6em;">Chodzi tu przecież o to, aby klient sam dotarł do firmy i zechciał skorzystać z jej usług. Strategia te jest więc przeciwieństwem outbound marketingu („wychodzącego”), który skupia się na kreowaniu świadomości marki poprzez reklamy telewizyjne, mailing, niespodziewane rozmowy telefoniczne czy sponsorowane ogłoszenia internetowe.</span></p> <p style="line-height: 20.7999992370605px;">Na inbound marketing składają się trzy główne obszary działania:</p> <ul style="line-height: 20.7999992370605px;"> <li><span style="line-height: 1.6em;">Pozycjonowanie stron, SEO</span></li> <li><span style="line-height: 1.6em;">Tworzenie wartościowych treści</span></li> <li><span style="line-height: 1.6em;">Kontakt poprzez media społecznościowe</span></li> </ul> <p style="line-height: 20.7999992370605px;">Pozycjonowanie i optymalizacja stron www, czyli popularne SEO to podstawa sukcesu. W dalszej kolejności powinniśmy zdecydować się na prowadzenie bloga oraz dopilnować, aby opisy w serwisie były wartościowe i informatywne. Kanały mobilne pozwolą natomiast dotrzeć z naszą ofertą do nowego oraz pozostać w kontakcie ze stałym klientem. Wszystkie trzy elementy inbound marketingu przenikają się nawzajem, a prowadzone jednocześnie i regularnie przyczyniają się do zwiększenia zysków i popularności marki. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Dlaczego SEO</strong></p> <p style="line-height: 20.7999992370605px;">Optymalizacja pod wyszukiwarki internetowe, czyli SEO (Search Engine Optimization) stanowi podstawę wszelkich działań marketingowych. Jak wynika z <a href="http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf">raportu</a> przeprowadzonego przez Chitika, pierwszą pozycję w wynikach wyszukiwania odwiedza 33% internautów, a drugą już prawie połowa mniej- 18%. W trzeci wynik rankingu klika 11% użytkowników, natomiast 10. wybierany jest już tylko przez 2,5% osób. Dane te doskonale obrazują, jak ważną rolę w marketingu odgrywa pozycjonowanie stron www. Google można postrzegać już nie tylko jako wyszukiwarkę czy firmę technologiczną, ale jako potężne przedsiębiorstwo reklamowe. Wysokie miejsce w jego rankingach stanowi pierwszy i najważniejszy krok w pozyskiwaniu klientów. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Jak się sprzedać</strong></p> <p style="line-height: 20.7999992370605px;">Ogłoszenia sponsorowane, czy wyskakujące bannery stały się coraz częściej omijane. Ignoruje je 80% użytkowników, ponieważ o wiele chętniej wybierają naturalne wyniki wyszukiwania. Co więcej, firmy zdają sobie sprawę, że liczy się przede wszystkim to, aby reklama dotarła do odbiorców faktycznie zainteresowanych ofertą, a nie do jak największej ich liczby. <span style="line-height: 1.6em;">Według </span><a href="http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf" style="line-height: 1.6em;">raportu</a><span style="line-height: 1.6em;"> HubSpot</span><span style="line-height: 1.6em;"> ruch organiczny (wejścia prosto z wyników wyszukiwania po wpisaniu frazy) przyczynia się do 14,6% konwersji, podczas gdy wejścia generowane przez outbound marketing skutkują zaledwie 1,7% konwersją.</span></p> <p style="line-height: 20.7999992370605px;">Poprawna budowa i intuicyjna obsługą serwisu jest jednym z dwóch (obok zaufania) głównym czynników decydujących o wyborze sklepu internetowego na polskim rynku. Zastosowanie się do wskazówek GranateSEO pozwala uniknąć wszelkich błędów obniżających czytelność i wartość stron internetowych. Algorytmy wyszukiwarek również promują witryny użyteczne, posiadające logiczną strukturę oraz opisy wszystkich elementów. Jeśli jeszcze nie przeprowadziłeś analizy Twojej strony pod kątem użytkowników i wyszukiwarek, to nie zwlekaj. Na ulepszanie wizerunku marki nigdy nie jest przecież za późno. </p> <p style="line-height: 20.7999992370605px;"> </p> ', 'excerpt' => null, 'status' => '1', 'mime_type' => null, 'comment_status' => '2', 'comment_count' => '12', 'promote' => false, 'path' => '/node/inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'terms' => '', 'sticky' => false, 'lft' => '123', 'rght' => '124', 'visibility_roles' => '', 'type' => 'blog', 'publish_start' => null, 'publish_end' => null, 'updated' => '2015-04-17 12:23:52', 'updated_by' => '2', 'created' => '2015-04-16 15:11:29', 'created_by' => '2', 'url' => array( [maximum depth reached] ) ), 'User' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Meta' => array(), 'Comment' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ), 'Taxonomy' => array(), 'CustomFields' => array() ), 'model' => 'Node', 'foreignKey' => '181', 'parentId' => '1329', 'languages' => array( (int) 0 => array( 'Language' => array( [maximum depth reached] ) ), (int) 1 => array( 'Language' => array( [maximum depth reached] ) ) ), 'content_for_layout' => '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo">Wróć do oryginalnego postu: Inbound marketing- co to jest i dlaczego wiąże się z SEO? </a></p><form action="/comments/comments/add/Node/181/1329" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="5730ac0fd59b4843237847139613aa3f152db8cd" id="Token1513856517"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="fe0ee72bdcfb444ec5becf360187f95a706b1dec%3A" id="TokenFields2137604267"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked962516395"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ', 'scripts_for_layout' => '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>', 'title_for_layout' => 'Comments' ) $vocabularies_for_layout = array( 'categories' => array( 'Vocabulary' => array( 'id' => '1', 'title' => 'Categories', 'alias' => 'categories', 'description' => '', 'required' => false, 'multiple' => true, 'tags' => false, 'plugin' => null, 'weight' => '1', 'updated' => '2010-05-17 20:03:11', 'updated_by' => null, 'created' => '2009-07-22 02:16:21', 'created_by' => null ), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ) ) ) $types_for_layout = array( 'page' => array( 'Type' => array( 'id' => '1', 'title' => 'Page', 'alias' => 'page', 'description' => 'A page is a simple method for creating and displaying information that rarely changes, such as an "About us" section of a website. By default, a page entry does not allow visitor comments.', 'format_show_author' => false, 'format_show_date' => false, 'comment_status' => '0', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-09-09 00:23:24', 'updated_by' => null, 'created' => '2009-09-02 18:06:27', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array(), 'Params' => array() ), 'blog' => array( 'Type' => array( 'id' => '2', 'title' => 'Blog', 'alias' => 'blog', 'description' => 'A blog entry is a single post to an online journal, or blog.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => true, 'params' => '', 'plugin' => null, 'updated' => '2015-03-02 17:30:57', 'updated_by' => '1', 'created' => '2009-09-02 18:20:44', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ), 'node' => array( 'Type' => array( 'id' => '4', 'title' => 'Node', 'alias' => 'node', 'description' => 'Default content type.', 'format_show_author' => true, 'format_show_date' => true, 'comment_status' => '2', 'comment_approve' => true, 'comment_spam_protection' => false, 'comment_captcha' => false, 'params' => '', 'plugin' => null, 'updated' => '2009-10-06 21:53:15', 'updated_by' => null, 'created' => '2009-09-05 23:51:56', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'Vocabulary' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ) ), 'Params' => array() ) ) $menus_for_layout = array( 'mainMenu' => array( 'Menu' => array( 'id' => '3', 'title' => 'mainMenu', 'alias' => 'mainMenu', 'class' => '', 'description' => 'opis', 'status' => '1', 'weight' => null, 'link_count' => '8', 'params' => '', 'publish_start' => null, 'publish_end' => null, 'updated' => '2014-07-08 10:51:26', 'updated_by' => '1', 'created' => '2009-07-22 01:49:53', 'created_by' => null ), 'TrackableCreator' => array( 'password' => '*****', 'id' => null, 'role_id' => null, 'username' => null, 'name' => null, 'email' => null, 'website' => null, 'activation_key' => null, 'image' => null, 'bio' => null, 'timezone' => null, 'status' => null, 'updated' => null, 'updated_by' => null, 'created' => null, 'created_by' => null ), 'TrackableUpdater' => array( 'password' => '*****', 'id' => '1', 'role_id' => '1', 'username' => 'admin', 'name' => 'admin', 'email' => '', 'website' => null, 'activation_key' => 'bf45c34a8ef1ed4b3eb8b1d3a8945b58', 'image' => null, 'bio' => null, 'timezone' => '0', 'status' => true, 'updated' => '2014-11-21 17:56:32', 'updated_by' => '1', 'created' => '2014-07-07 13:46:26', 'created_by' => null ), 'Params' => array(), 'threaded' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum 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', 'slug' => 'inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'html_title' => '', 'html_description' => 'Inbound marketing to podstawa współczesnych strategii marketingowych. SEO, media społecznościowe, treść- bez nich nie widać żadnej marki. Przeczytaj dlaczego inbound marketing jest coraz częściej stosowany.', 'big_title' => '', 'small_title' => '', 'lead' => '<p> </p> <p> </p> ', 'body' => '<p style="line-height: 20.7999992370605px;"><strong>Czasy agresywnych i natrętnych strategii marketingowych powoli się kończą. Współcześnie odbiorcy najchętniej samodzielnie znajdują usługi, których potrzebują. Robią to zazwyczaj poprzez wyszukiwarki internetowe.</strong></p> <p style="line-height: 20.7999992370605px;"><span style="line-height: 1.6em;"><img alt="Na inbound marketing składają się SEO, social media i content." src="/uploads/inbound-marketing.jpg" style="width: 500px; height: 500px;" /> </span></p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Musisz zachwycić odbiorcę</strong></p> <p style="line-height: 20.7999992370605px;">„Aby przyciągnąć klienta, musisz sprawić, że pokocha Twoją ofertę.” – to główna dewiza inbound marketingu (tzw. „marketingu przychodzącego”). Polega on przede wszystkim na wzbudzaniu zainteresowania oraz ułatwieniu znalezienia firmy odbiorcom. Największą rolę gra w tym wypadku zwiększanie widoczności marki w sieci poprzez poprawną budowę strony, prowadzenie bloga, a także w bardzo dużym stopniu przez portale społecznościowe. Inbound marketing nie wykorzystuje natrętnych technik reklamy, czy działań, które mogłyby zniechęcić konsumentów. <span style="line-height: 1.6em;">Chodzi tu przecież o to, aby klient sam dotarł do firmy i zechciał skorzystać z jej usług. Strategia te jest więc przeciwieństwem outbound marketingu („wychodzącego”), który skupia się na kreowaniu świadomości marki poprzez reklamy telewizyjne, mailing, niespodziewane rozmowy telefoniczne czy sponsorowane ogłoszenia internetowe.</span></p> <p style="line-height: 20.7999992370605px;">Na inbound marketing składają się trzy główne obszary działania:</p> <ul style="line-height: 20.7999992370605px;"> <li><span style="line-height: 1.6em;">Pozycjonowanie stron, SEO</span></li> <li><span style="line-height: 1.6em;">Tworzenie wartościowych treści</span></li> <li><span style="line-height: 1.6em;">Kontakt poprzez media społecznościowe</span></li> </ul> <p style="line-height: 20.7999992370605px;">Pozycjonowanie i optymalizacja stron www, czyli popularne SEO to podstawa sukcesu. W dalszej kolejności powinniśmy zdecydować się na prowadzenie bloga oraz dopilnować, aby opisy w serwisie były wartościowe i informatywne. Kanały mobilne pozwolą natomiast dotrzeć z naszą ofertą do nowego oraz pozostać w kontakcie ze stałym klientem. Wszystkie trzy elementy inbound marketingu przenikają się nawzajem, a prowadzone jednocześnie i regularnie przyczyniają się do zwiększenia zysków i popularności marki. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Dlaczego SEO</strong></p> <p style="line-height: 20.7999992370605px;">Optymalizacja pod wyszukiwarki internetowe, czyli SEO (Search Engine Optimization) stanowi podstawę wszelkich działań marketingowych. Jak wynika z <a href="http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf">raportu</a> przeprowadzonego przez Chitika, pierwszą pozycję w wynikach wyszukiwania odwiedza 33% internautów, a drugą już prawie połowa mniej- 18%. W trzeci wynik rankingu klika 11% użytkowników, natomiast 10. wybierany jest już tylko przez 2,5% osób. Dane te doskonale obrazują, jak ważną rolę w marketingu odgrywa pozycjonowanie stron www. Google można postrzegać już nie tylko jako wyszukiwarkę czy firmę technologiczną, ale jako potężne przedsiębiorstwo reklamowe. Wysokie miejsce w jego rankingach stanowi pierwszy i najważniejszy krok w pozyskiwaniu klientów. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Jak się sprzedać</strong></p> <p style="line-height: 20.7999992370605px;">Ogłoszenia sponsorowane, czy wyskakujące bannery stały się coraz częściej omijane. Ignoruje je 80% użytkowników, ponieważ o wiele chętniej wybierają naturalne wyniki wyszukiwania. Co więcej, firmy zdają sobie sprawę, że liczy się przede wszystkim to, aby reklama dotarła do odbiorców faktycznie zainteresowanych ofertą, a nie do jak największej ich liczby. <span style="line-height: 1.6em;">Według </span><a href="http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf" style="line-height: 1.6em;">raportu</a><span style="line-height: 1.6em;"> HubSpot</span><span style="line-height: 1.6em;"> ruch organiczny (wejścia prosto z wyników wyszukiwania po wpisaniu frazy) przyczynia się do 14,6% konwersji, podczas gdy wejścia generowane przez outbound marketing skutkują zaledwie 1,7% konwersją.</span></p> <p style="line-height: 20.7999992370605px;">Poprawna budowa i intuicyjna obsługą serwisu jest jednym z dwóch (obok zaufania) głównym czynników decydujących o wyborze sklepu internetowego na polskim rynku. Zastosowanie się do wskazówek GranateSEO pozwala uniknąć wszelkich błędów obniżających czytelność i wartość stron internetowych. Algorytmy wyszukiwarek również promują witryny użyteczne, posiadające logiczną strukturę oraz opisy wszystkich elementów. Jeśli jeszcze nie przeprowadziłeś analizy Twojej strony pod kątem użytkowników i wyszukiwarek, to nie zwlekaj. 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'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '105', 'rght' => '106', 'updated' => '2017-03-06 09:02:22', 'updated_by' => null, 'created' => '2017-03-06 09:02:22', 'created_by' => null ), (int) 1 => array( 'id' => '619', 'parent_id' => null, 'model' => 'Node', 'foreign_key' => '181', 'user_id' => '0', 'name' => 'cheap jordans', 'email' => 'tyrc8866@163.com', 'website' => 'http://www.cheapretrojordans.us/', 'ip' => '111.223.244.71', 'title' => null, 'body' => 'http://www.cheapmlbhats.us/ http://www.cheapmlbsnapbacks.us/ http://www.cheapnbahats.us.com/ http://www.cheapnbasnapbacks.us/ http://www.cheapnflhats.us/ http://www.cheapnflsnapbacks.us/ http://www.cheapnhlhats.us/ http://www.cheapnhlsnapbacks.us/ http://www.sneakerrelatedhats.us/ http://www.cheapairjordans.in.net/ http://www.cheapairjordans.us/ http://www.cheapjordans.co/ http://www.cheapjordans.in.net/ http://www.cheapjordansforsale.in.net/ http://www.cheapjordansforsale.us.com/ 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', 'rating' => null, 'status' => true, 'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '1597', 'rght' => '1598', 'updated' => '2017-08-10 08:59:40', 'updated_by' => null, 'created' => '2017-08-10 08:59:40', 'created_by' => null ) ), 'Taxonomy' => array(), 'CustomFields' => array() ) $model = 'Node' $foreignKey = '181' $parentId = '1329' $languages = array( (int) 0 => array( 'Language' => array( 'id' => '1', 'title' => 'English', 'native' => 'English', 'alias' => 'eng', 'status' => true, 'weight' => '1', 'updated' => '2009-11-02 21:37:38', 'updated_by' => null, 'created' => '2009-11-02 20:52:00', 'created_by' => null ) ), (int) 1 => array( 'Language' => array( 'id' => '2', 'title' => 'Polish', 'native' => 'Polski', 'alias' => 'pol', 'status' => true, 'weight' => '2', 'updated' => '2014-07-11 09:41:34', 'updated_by' => '1', 'created' => '2014-07-11 09:41:34', 'created_by' => '1' ) ) ) $content_for_layout = '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo">Wróć do oryginalnego postu: Inbound marketing- co to jest i dlaczego wiąże się z SEO? </a></p><form action="/comments/comments/add/Node/181/1329" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="5730ac0fd59b4843237847139613aa3f152db8cd" id="Token1513856517"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="fe0ee72bdcfb444ec5becf360187f95a706b1dec%3A" id="TokenFields2137604267"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked962516395"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ' $scripts_for_layout = '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>' $title_for_layout = 'Comments'include - APP/View/Themed/Granate/Layouts/default.ctp, line 22 View::_evaluate() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 949 View::_render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 911 View::renderLayout() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 542 View::render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 479 Controller::render() - APP/Vendor/cakephp/cakephp/lib/Cake/Controller/Controller.php, line 954 CroogoAppController::render() - APP/Vendor/croogo/croogo/Croogo/Controller/CroogoAppController.php, line 351 Dispatcher::_invoke() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 151
Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 137]Code Context<h1><?phpecho $node['Node']['big_title'];$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '181', 'parent_id' => null, 'user_id' => '2', 'title' => 'Inbound marketing- co to jest i dlaczego wiąże się z SEO? ', 'slug' => 'inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'html_title' => '', 'html_description' => 'Inbound marketing to podstawa współczesnych strategii marketingowych. SEO, media społecznościowe, treść- bez nich nie widać żadnej marki. Przeczytaj dlaczego inbound marketing jest coraz częściej stosowany.', 'big_title' => '', 'small_title' => '', 'lead' => '<p> </p> <p> </p> ', 'body' => '<p style="line-height: 20.7999992370605px;"><strong>Czasy agresywnych i natrętnych strategii marketingowych powoli się kończą. Współcześnie odbiorcy najchętniej samodzielnie znajdują usługi, których potrzebują. Robią to zazwyczaj poprzez wyszukiwarki internetowe.</strong></p> <p style="line-height: 20.7999992370605px;"><span style="line-height: 1.6em;"><img alt="Na inbound marketing składają się SEO, social media i content." src="/uploads/inbound-marketing.jpg" style="width: 500px; height: 500px;" /> </span></p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Musisz zachwycić odbiorcę</strong></p> <p style="line-height: 20.7999992370605px;">„Aby przyciągnąć klienta, musisz sprawić, że pokocha Twoją ofertę.” – to główna dewiza inbound marketingu (tzw. „marketingu przychodzącego”). Polega on przede wszystkim na wzbudzaniu zainteresowania oraz ułatwieniu znalezienia firmy odbiorcom. Największą rolę gra w tym wypadku zwiększanie widoczności marki w sieci poprzez poprawną budowę strony, prowadzenie bloga, a także w bardzo dużym stopniu przez portale społecznościowe. Inbound marketing nie wykorzystuje natrętnych technik reklamy, czy działań, które mogłyby zniechęcić konsumentów. <span style="line-height: 1.6em;">Chodzi tu przecież o to, aby klient sam dotarł do firmy i zechciał skorzystać z jej usług. Strategia te jest więc przeciwieństwem outbound marketingu („wychodzącego”), który skupia się na kreowaniu świadomości marki poprzez reklamy telewizyjne, mailing, niespodziewane rozmowy telefoniczne czy sponsorowane ogłoszenia internetowe.</span></p> <p style="line-height: 20.7999992370605px;">Na inbound marketing składają się trzy główne obszary działania:</p> <ul style="line-height: 20.7999992370605px;"> <li><span style="line-height: 1.6em;">Pozycjonowanie stron, SEO</span></li> <li><span style="line-height: 1.6em;">Tworzenie wartościowych treści</span></li> <li><span style="line-height: 1.6em;">Kontakt poprzez media społecznościowe</span></li> </ul> <p style="line-height: 20.7999992370605px;">Pozycjonowanie i optymalizacja stron www, czyli popularne SEO to podstawa sukcesu. W dalszej kolejności powinniśmy zdecydować się na prowadzenie bloga oraz dopilnować, aby opisy w serwisie były wartościowe i informatywne. Kanały mobilne pozwolą natomiast dotrzeć z naszą ofertą do nowego oraz pozostać w kontakcie ze stałym klientem. Wszystkie trzy elementy inbound marketingu przenikają się nawzajem, a prowadzone jednocześnie i regularnie przyczyniają się do zwiększenia zysków i popularności marki. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Dlaczego SEO</strong></p> <p style="line-height: 20.7999992370605px;">Optymalizacja pod wyszukiwarki internetowe, czyli SEO (Search Engine Optimization) stanowi podstawę wszelkich działań marketingowych. Jak wynika z <a href="http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf">raportu</a> przeprowadzonego przez Chitika, pierwszą pozycję w wynikach wyszukiwania odwiedza 33% internautów, a drugą już prawie połowa mniej- 18%. W trzeci wynik rankingu klika 11% użytkowników, natomiast 10. wybierany jest już tylko przez 2,5% osób. Dane te doskonale obrazują, jak ważną rolę w marketingu odgrywa pozycjonowanie stron www. Google można postrzegać już nie tylko jako wyszukiwarkę czy firmę technologiczną, ale jako potężne przedsiębiorstwo reklamowe. Wysokie miejsce w jego rankingach stanowi pierwszy i najważniejszy krok w pozyskiwaniu klientów. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Jak się sprzedać</strong></p> <p style="line-height: 20.7999992370605px;">Ogłoszenia sponsorowane, czy wyskakujące bannery stały się coraz częściej omijane. Ignoruje je 80% użytkowników, ponieważ o wiele chętniej wybierają naturalne wyniki wyszukiwania. Co więcej, firmy zdają sobie sprawę, że liczy się przede wszystkim to, aby reklama dotarła do odbiorców faktycznie zainteresowanych ofertą, a nie do jak największej ich liczby. <span style="line-height: 1.6em;">Według </span><a href="http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf" style="line-height: 1.6em;">raportu</a><span style="line-height: 1.6em;"> HubSpot</span><span style="line-height: 1.6em;"> ruch organiczny (wejścia prosto z wyników wyszukiwania po wpisaniu frazy) przyczynia się do 14,6% konwersji, podczas gdy wejścia generowane przez outbound marketing skutkują zaledwie 1,7% konwersją.</span></p> <p style="line-height: 20.7999992370605px;">Poprawna budowa i intuicyjna obsługą serwisu jest jednym z dwóch (obok zaufania) głównym czynników decydujących o wyborze sklepu internetowego na polskim rynku. Zastosowanie się do wskazówek GranateSEO pozwala uniknąć wszelkich błędów obniżających czytelność i wartość stron internetowych. Algorytmy wyszukiwarek również promują witryny użyteczne, posiadające logiczną strukturę oraz opisy wszystkich elementów. Jeśli jeszcze nie przeprowadziłeś analizy Twojej strony pod kątem użytkowników i wyszukiwarek, to nie zwlekaj. 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', 'slug' => 'inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'html_title' => '', 'html_description' => 'Inbound marketing to podstawa współczesnych strategii marketingowych. SEO, media społecznościowe, treść- bez nich nie widać żadnej marki. Przeczytaj dlaczego inbound marketing jest coraz częściej stosowany.', 'big_title' => '', 'small_title' => '', 'lead' => '<p> </p> <p> </p> ', 'body' => '<p style="line-height: 20.7999992370605px;"><strong>Czasy agresywnych i natrętnych strategii marketingowych powoli się kończą. Współcześnie odbiorcy najchętniej samodzielnie znajdują usługi, których potrzebują. Robią to zazwyczaj poprzez wyszukiwarki internetowe.</strong></p> <p style="line-height: 20.7999992370605px;"><span style="line-height: 1.6em;"><img alt="Na inbound marketing składają się SEO, social media i content." src="/uploads/inbound-marketing.jpg" style="width: 500px; height: 500px;" /> </span></p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Musisz zachwycić odbiorcę</strong></p> <p style="line-height: 20.7999992370605px;">„Aby przyciągnąć klienta, musisz sprawić, że pokocha Twoją ofertę.” – to główna dewiza inbound marketingu (tzw. „marketingu przychodzącego”). Polega on przede wszystkim na wzbudzaniu zainteresowania oraz ułatwieniu znalezienia firmy odbiorcom. Największą rolę gra w tym wypadku zwiększanie widoczności marki w sieci poprzez poprawną budowę strony, prowadzenie bloga, a także w bardzo dużym stopniu przez portale społecznościowe. Inbound marketing nie wykorzystuje natrętnych technik reklamy, czy działań, które mogłyby zniechęcić konsumentów. <span style="line-height: 1.6em;">Chodzi tu przecież o to, aby klient sam dotarł do firmy i zechciał skorzystać z jej usług. Strategia te jest więc przeciwieństwem outbound marketingu („wychodzącego”), który skupia się na kreowaniu świadomości marki poprzez reklamy telewizyjne, mailing, niespodziewane rozmowy telefoniczne czy sponsorowane ogłoszenia internetowe.</span></p> <p style="line-height: 20.7999992370605px;">Na inbound marketing składają się trzy główne obszary działania:</p> <ul style="line-height: 20.7999992370605px;"> <li><span style="line-height: 1.6em;">Pozycjonowanie stron, SEO</span></li> <li><span style="line-height: 1.6em;">Tworzenie wartościowych treści</span></li> <li><span style="line-height: 1.6em;">Kontakt poprzez media społecznościowe</span></li> </ul> <p style="line-height: 20.7999992370605px;">Pozycjonowanie i optymalizacja stron www, czyli popularne SEO to podstawa sukcesu. W dalszej kolejności powinniśmy zdecydować się na prowadzenie bloga oraz dopilnować, aby opisy w serwisie były wartościowe i informatywne. Kanały mobilne pozwolą natomiast dotrzeć z naszą ofertą do nowego oraz pozostać w kontakcie ze stałym klientem. Wszystkie trzy elementy inbound marketingu przenikają się nawzajem, a prowadzone jednocześnie i regularnie przyczyniają się do zwiększenia zysków i popularności marki. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Dlaczego SEO</strong></p> <p style="line-height: 20.7999992370605px;">Optymalizacja pod wyszukiwarki internetowe, czyli SEO (Search Engine Optimization) stanowi podstawę wszelkich działań marketingowych. Jak wynika z <a href="http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf">raportu</a> przeprowadzonego przez Chitika, pierwszą pozycję w wynikach wyszukiwania odwiedza 33% internautów, a drugą już prawie połowa mniej- 18%. W trzeci wynik rankingu klika 11% użytkowników, natomiast 10. wybierany jest już tylko przez 2,5% osób. Dane te doskonale obrazują, jak ważną rolę w marketingu odgrywa pozycjonowanie stron www. Google można postrzegać już nie tylko jako wyszukiwarkę czy firmę technologiczną, ale jako potężne przedsiębiorstwo reklamowe. Wysokie miejsce w jego rankingach stanowi pierwszy i najważniejszy krok w pozyskiwaniu klientów. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Jak się sprzedać</strong></p> <p style="line-height: 20.7999992370605px;">Ogłoszenia sponsorowane, czy wyskakujące bannery stały się coraz częściej omijane. Ignoruje je 80% użytkowników, ponieważ o wiele chętniej wybierają naturalne wyniki wyszukiwania. Co więcej, firmy zdają sobie sprawę, że liczy się przede wszystkim to, aby reklama dotarła do odbiorców faktycznie zainteresowanych ofertą, a nie do jak największej ich liczby. <span style="line-height: 1.6em;">Według </span><a href="http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf" style="line-height: 1.6em;">raportu</a><span style="line-height: 1.6em;"> HubSpot</span><span style="line-height: 1.6em;"> ruch organiczny (wejścia prosto z wyników wyszukiwania po wpisaniu frazy) przyczynia się do 14,6% konwersji, podczas gdy wejścia generowane przez outbound marketing skutkują zaledwie 1,7% konwersją.</span></p> <p style="line-height: 20.7999992370605px;">Poprawna budowa i intuicyjna obsługą serwisu jest jednym z dwóch (obok zaufania) głównym czynników decydujących o wyborze sklepu internetowego na polskim rynku. Zastosowanie się do wskazówek GranateSEO pozwala uniknąć wszelkich błędów obniżających czytelność i wartość stron internetowych. Algorytmy wyszukiwarek również promują witryny użyteczne, posiadające logiczną strukturę oraz opisy wszystkich elementów. Jeśli jeszcze nie przeprowadziłeś analizy Twojej strony pod kątem użytkowników i wyszukiwarek, to nie zwlekaj. 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'ip' => '173.82.150.243', 'title' => null, 'body' => 'Love field, http://www.underarmour.us.com/ such http://www.toms-shoes.net.co/ as the battlefield, there http://celtics.nba-jersey.com/ will be http://nuggets.nba-jersey.com/ charge http://www.tommy-hilfiger-online.de/ for the http://www.oakleysunglasses-canada.ca/ heroes http://www.ferragamo.com.co/ of the http://www.tommy-hilfigers.net/ heroes, http://nets.nba-jersey.com/ there will be http://azcardinals.nfljersey.us.com/ retreat http://www.oakleys.in.net/ because http://www.prada.com.de/ of love http://www.michael-korsbags.co.uk/ flies. http://www.truereligion-outlet.us.org/ She http://www.oakleys-outlet.in.net/ was http://www.nike-huaraches.nl/ lucky, http://www.tommyhilfiger.net.co/ met a http://www.asics-shoesoutlet.com/ love of deserters, http://www.oakleys-sunglasses.in.net/ and http://pacers.nba-jersey.com/ finally became http://www.christianlouboutinshoesoutlet.org/ her hero. http://www.replica-handbags.net.co/ Celery 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This descrip . provides considerations on inspecting the property or home, move for letters, organizing renter records and additionally organizing source of income and expenses for use on your Schedule Ice. Cotenants, Sublets, and additionally Assignments really are discussed for Chapter Actions. ', 'rating' => null, 'status' => true, 'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '1597', 'rght' => '1598', 'updated' => '2017-08-10 08:59:40', 'updated_by' => null, 'created' => '2017-08-10 08:59:40', 'created_by' => null ) ), 'Taxonomy' => array(), 'CustomFields' => array() ) $model = 'Node' $foreignKey = '181' $parentId = '1329' $languages = array( (int) 0 => array( 'Language' => array( 'id' => '1', 'title' => 'English', 'native' => 'English', 'alias' => 'eng', 'status' => true, 'weight' => '1', 'updated' => '2009-11-02 21:37:38', 'updated_by' => null, 'created' => '2009-11-02 20:52:00', 'created_by' => null ) ), (int) 1 => array( 'Language' => array( 'id' => '2', 'title' => 'Polish', 'native' => 'Polski', 'alias' => 'pol', 'status' => true, 'weight' => '2', 'updated' => '2014-07-11 09:41:34', 'updated_by' => '1', 'created' => '2014-07-11 09:41:34', 'created_by' => '1' ) ) ) $content_for_layout = '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo">Wróć do oryginalnego postu: Inbound marketing- co to jest i dlaczego wiąże się z SEO? </a></p><form action="/comments/comments/add/Node/181/1329" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="5730ac0fd59b4843237847139613aa3f152db8cd" id="Token1513856517"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="fe0ee72bdcfb444ec5becf360187f95a706b1dec%3A" id="TokenFields2137604267"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked962516395"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ' $scripts_for_layout = '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>' $title_for_layout = 'Comments'include - APP/View/Themed/Granate/Layouts/default.ctp, line 137 View::_evaluate() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 949 View::_render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 911 View::renderLayout() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 542 View::render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 479 Controller::render() - APP/Vendor/cakephp/cakephp/lib/Cake/Controller/Controller.php, line 954 CroogoAppController::render() - APP/Vendor/croogo/croogo/Croogo/Controller/CroogoAppController.php, line 351 Dispatcher::_invoke() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 151
Notice (8): Undefined variable: node [APP/View/Themed/Granate/Layouts/default.ctp, line 142]Code Context<h2 class="lead"><?phpecho $node['Node']['small_title'];$viewFile = '/var/www/clients/client17/web40/web/View/Themed/Granate/Layouts/default.ctp' $dataForView = array( 'vocabularies_for_layout' => array( 'categories' => array( 'Vocabulary' => array( [maximum depth reached] ), 'threaded' => array( [maximum depth reached] ) ) ), 'types_for_layout' => array( 'page' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array([maximum depth reached]), 'Params' => array([maximum depth reached]) ), 'blog' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ), 'node' => array( 'Type' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Vocabulary' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]) ) ), 'menus_for_layout' => array( 'mainMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'footerMenu' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'blogroll' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ), 'meta' => array( 'Menu' => array( [maximum depth reached] ), 'TrackableCreator' => array( [maximum depth reached] ), 'TrackableUpdater' => array( [maximum depth reached] ), 'Params' => array([maximum depth reached]), 'threaded' => array( [maximum depth reached] ) ) ), 'nodes_for_layout' => array( 'recent_posts' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ) ) ), 'blocks_for_layout' => array( 'right' => array( (int) 0 => array( [maximum depth reached] ), (int) 1 => array( [maximum depth reached] ), (int) 2 => array( [maximum depth reached] ), (int) 3 => array( [maximum depth reached] ), (int) 4 => array( [maximum depth reached] ), (int) 5 => array( [maximum depth reached] ) ) ), 'success' => false, 'data' => array( 'Node' => array( 'id' => '181', 'parent_id' => null, 'user_id' => '2', 'title' => 'Inbound marketing- co to jest i dlaczego wiąże się z SEO? ', 'slug' => 'inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'html_title' => '', 'html_description' => 'Inbound marketing to podstawa współczesnych strategii marketingowych. SEO, media społecznościowe, treść- bez nich nie widać żadnej marki. Przeczytaj dlaczego inbound marketing jest coraz częściej stosowany.', 'big_title' => '', 'small_title' => '', 'lead' => '<p> </p> <p> </p> ', 'body' => '<p style="line-height: 20.7999992370605px;"><strong>Czasy agresywnych i natrętnych strategii marketingowych powoli się kończą. Współcześnie odbiorcy najchętniej samodzielnie znajdują usługi, których potrzebują. Robią to zazwyczaj poprzez wyszukiwarki internetowe.</strong></p> <p style="line-height: 20.7999992370605px;"><span style="line-height: 1.6em;"><img alt="Na inbound marketing składają się SEO, social media i content." src="/uploads/inbound-marketing.jpg" style="width: 500px; height: 500px;" /> </span></p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Musisz zachwycić odbiorcę</strong></p> <p style="line-height: 20.7999992370605px;">„Aby przyciągnąć klienta, musisz sprawić, że pokocha Twoją ofertę.” – to główna dewiza inbound marketingu (tzw. „marketingu przychodzącego”). Polega on przede wszystkim na wzbudzaniu zainteresowania oraz ułatwieniu znalezienia firmy odbiorcom. Największą rolę gra w tym wypadku zwiększanie widoczności marki w sieci poprzez poprawną budowę strony, prowadzenie bloga, a także w bardzo dużym stopniu przez portale społecznościowe. Inbound marketing nie wykorzystuje natrętnych technik reklamy, czy działań, które mogłyby zniechęcić konsumentów. <span style="line-height: 1.6em;">Chodzi tu przecież o to, aby klient sam dotarł do firmy i zechciał skorzystać z jej usług. Strategia te jest więc przeciwieństwem outbound marketingu („wychodzącego”), który skupia się na kreowaniu świadomości marki poprzez reklamy telewizyjne, mailing, niespodziewane rozmowy telefoniczne czy sponsorowane ogłoszenia internetowe.</span></p> <p style="line-height: 20.7999992370605px;">Na inbound marketing składają się trzy główne obszary działania:</p> <ul style="line-height: 20.7999992370605px;"> <li><span style="line-height: 1.6em;">Pozycjonowanie stron, SEO</span></li> <li><span style="line-height: 1.6em;">Tworzenie wartościowych treści</span></li> <li><span style="line-height: 1.6em;">Kontakt poprzez media społecznościowe</span></li> </ul> <p style="line-height: 20.7999992370605px;">Pozycjonowanie i optymalizacja stron www, czyli popularne SEO to podstawa sukcesu. W dalszej kolejności powinniśmy zdecydować się na prowadzenie bloga oraz dopilnować, aby opisy w serwisie były wartościowe i informatywne. Kanały mobilne pozwolą natomiast dotrzeć z naszą ofertą do nowego oraz pozostać w kontakcie ze stałym klientem. Wszystkie trzy elementy inbound marketingu przenikają się nawzajem, a prowadzone jednocześnie i regularnie przyczyniają się do zwiększenia zysków i popularności marki. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Dlaczego SEO</strong></p> <p style="line-height: 20.7999992370605px;">Optymalizacja pod wyszukiwarki internetowe, czyli SEO (Search Engine Optimization) stanowi podstawę wszelkich działań marketingowych. Jak wynika z <a href="http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf">raportu</a> przeprowadzonego przez Chitika, pierwszą pozycję w wynikach wyszukiwania odwiedza 33% internautów, a drugą już prawie połowa mniej- 18%. W trzeci wynik rankingu klika 11% użytkowników, natomiast 10. wybierany jest już tylko przez 2,5% osób. Dane te doskonale obrazują, jak ważną rolę w marketingu odgrywa pozycjonowanie stron www. Google można postrzegać już nie tylko jako wyszukiwarkę czy firmę technologiczną, ale jako potężne przedsiębiorstwo reklamowe. Wysokie miejsce w jego rankingach stanowi pierwszy i najważniejszy krok w pozyskiwaniu klientów. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Jak się sprzedać</strong></p> <p style="line-height: 20.7999992370605px;">Ogłoszenia sponsorowane, czy wyskakujące bannery stały się coraz częściej omijane. Ignoruje je 80% użytkowników, ponieważ o wiele chętniej wybierają naturalne wyniki wyszukiwania. Co więcej, firmy zdają sobie sprawę, że liczy się przede wszystkim to, aby reklama dotarła do odbiorców faktycznie zainteresowanych ofertą, a nie do jak największej ich liczby. <span style="line-height: 1.6em;">Według </span><a href="http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf" style="line-height: 1.6em;">raportu</a><span style="line-height: 1.6em;"> HubSpot</span><span style="line-height: 1.6em;"> ruch organiczny (wejścia prosto z wyników wyszukiwania po wpisaniu frazy) przyczynia się do 14,6% konwersji, podczas gdy wejścia generowane przez outbound marketing skutkują zaledwie 1,7% konwersją.</span></p> <p style="line-height: 20.7999992370605px;">Poprawna budowa i intuicyjna obsługą serwisu jest jednym z dwóch (obok zaufania) głównym czynników decydujących o wyborze sklepu internetowego na polskim rynku. Zastosowanie się do wskazówek GranateSEO pozwala uniknąć wszelkich błędów obniżających czytelność i wartość stron internetowych. Algorytmy wyszukiwarek również promują witryny użyteczne, posiadające logiczną strukturę oraz opisy wszystkich elementów. Jeśli jeszcze nie przeprowadziłeś analizy Twojej strony pod kątem użytkowników i wyszukiwarek, to nie zwlekaj. 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', 'slug' => 'inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo', 'html_title' => '', 'html_description' => 'Inbound marketing to podstawa współczesnych strategii marketingowych. SEO, media społecznościowe, treść- bez nich nie widać żadnej marki. Przeczytaj dlaczego inbound marketing jest coraz częściej stosowany.', 'big_title' => '', 'small_title' => '', 'lead' => '<p> </p> <p> </p> ', 'body' => '<p style="line-height: 20.7999992370605px;"><strong>Czasy agresywnych i natrętnych strategii marketingowych powoli się kończą. Współcześnie odbiorcy najchętniej samodzielnie znajdują usługi, których potrzebują. Robią to zazwyczaj poprzez wyszukiwarki internetowe.</strong></p> <p style="line-height: 20.7999992370605px;"><span style="line-height: 1.6em;"><img alt="Na inbound marketing składają się SEO, social media i content." src="/uploads/inbound-marketing.jpg" style="width: 500px; height: 500px;" /> </span></p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Musisz zachwycić odbiorcę</strong></p> <p style="line-height: 20.7999992370605px;">„Aby przyciągnąć klienta, musisz sprawić, że pokocha Twoją ofertę.” – to główna dewiza inbound marketingu (tzw. „marketingu przychodzącego”). Polega on przede wszystkim na wzbudzaniu zainteresowania oraz ułatwieniu znalezienia firmy odbiorcom. Największą rolę gra w tym wypadku zwiększanie widoczności marki w sieci poprzez poprawną budowę strony, prowadzenie bloga, a także w bardzo dużym stopniu przez portale społecznościowe. Inbound marketing nie wykorzystuje natrętnych technik reklamy, czy działań, które mogłyby zniechęcić konsumentów. <span style="line-height: 1.6em;">Chodzi tu przecież o to, aby klient sam dotarł do firmy i zechciał skorzystać z jej usług. Strategia te jest więc przeciwieństwem outbound marketingu („wychodzącego”), który skupia się na kreowaniu świadomości marki poprzez reklamy telewizyjne, mailing, niespodziewane rozmowy telefoniczne czy sponsorowane ogłoszenia internetowe.</span></p> <p style="line-height: 20.7999992370605px;">Na inbound marketing składają się trzy główne obszary działania:</p> <ul style="line-height: 20.7999992370605px;"> <li><span style="line-height: 1.6em;">Pozycjonowanie stron, SEO</span></li> <li><span style="line-height: 1.6em;">Tworzenie wartościowych treści</span></li> <li><span style="line-height: 1.6em;">Kontakt poprzez media społecznościowe</span></li> </ul> <p style="line-height: 20.7999992370605px;">Pozycjonowanie i optymalizacja stron www, czyli popularne SEO to podstawa sukcesu. W dalszej kolejności powinniśmy zdecydować się na prowadzenie bloga oraz dopilnować, aby opisy w serwisie były wartościowe i informatywne. Kanały mobilne pozwolą natomiast dotrzeć z naszą ofertą do nowego oraz pozostać w kontakcie ze stałym klientem. Wszystkie trzy elementy inbound marketingu przenikają się nawzajem, a prowadzone jednocześnie i regularnie przyczyniają się do zwiększenia zysków i popularności marki. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Dlaczego SEO</strong></p> <p style="line-height: 20.7999992370605px;">Optymalizacja pod wyszukiwarki internetowe, czyli SEO (Search Engine Optimization) stanowi podstawę wszelkich działań marketingowych. Jak wynika z <a href="http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf">raportu</a> przeprowadzonego przez Chitika, pierwszą pozycję w wynikach wyszukiwania odwiedza 33% internautów, a drugą już prawie połowa mniej- 18%. W trzeci wynik rankingu klika 11% użytkowników, natomiast 10. wybierany jest już tylko przez 2,5% osób. Dane te doskonale obrazują, jak ważną rolę w marketingu odgrywa pozycjonowanie stron www. Google można postrzegać już nie tylko jako wyszukiwarkę czy firmę technologiczną, ale jako potężne przedsiębiorstwo reklamowe. Wysokie miejsce w jego rankingach stanowi pierwszy i najważniejszy krok w pozyskiwaniu klientów. </p> <p style="line-height: 20.7999992370605px;"> </p> <p style="line-height: 20.7999992370605px;"><strong>Jak się sprzedać</strong></p> <p style="line-height: 20.7999992370605px;">Ogłoszenia sponsorowane, czy wyskakujące bannery stały się coraz częściej omijane. Ignoruje je 80% użytkowników, ponieważ o wiele chętniej wybierają naturalne wyniki wyszukiwania. Co więcej, firmy zdają sobie sprawę, że liczy się przede wszystkim to, aby reklama dotarła do odbiorców faktycznie zainteresowanych ofertą, a nie do jak największej ich liczby. <span style="line-height: 1.6em;">Według </span><a href="http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf" style="line-height: 1.6em;">raportu</a><span style="line-height: 1.6em;"> HubSpot</span><span style="line-height: 1.6em;"> ruch organiczny (wejścia prosto z wyników wyszukiwania po wpisaniu frazy) przyczynia się do 14,6% konwersji, podczas gdy wejścia generowane przez outbound marketing skutkują zaledwie 1,7% konwersją.</span></p> <p style="line-height: 20.7999992370605px;">Poprawna budowa i intuicyjna obsługą serwisu jest jednym z dwóch (obok zaufania) głównym czynników decydujących o wyborze sklepu internetowego na polskim rynku. Zastosowanie się do wskazówek GranateSEO pozwala uniknąć wszelkich błędów obniżających czytelność i wartość stron internetowych. Algorytmy wyszukiwarek również promują witryny użyteczne, posiadające logiczną strukturę oraz opisy wszystkich elementów. Jeśli jeszcze nie przeprowadziłeś analizy Twojej strony pod kątem użytkowników i wyszukiwarek, to nie zwlekaj. 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'ip' => '173.82.150.243', 'title' => null, 'body' => 'Love field, http://www.underarmour.us.com/ such http://www.toms-shoes.net.co/ as the battlefield, there http://celtics.nba-jersey.com/ will be http://nuggets.nba-jersey.com/ charge http://www.tommy-hilfiger-online.de/ for the http://www.oakleysunglasses-canada.ca/ heroes http://www.ferragamo.com.co/ of the http://www.tommy-hilfigers.net/ heroes, http://nets.nba-jersey.com/ there will be http://azcardinals.nfljersey.us.com/ retreat http://www.oakleys.in.net/ because http://www.prada.com.de/ of love http://www.michael-korsbags.co.uk/ flies. http://www.truereligion-outlet.us.org/ She http://www.oakleys-outlet.in.net/ was http://www.nike-huaraches.nl/ lucky, http://www.tommyhilfiger.net.co/ met a http://www.asics-shoesoutlet.com/ love of deserters, http://www.oakleys-sunglasses.in.net/ and http://pacers.nba-jersey.com/ finally became http://www.christianlouboutinshoesoutlet.org/ her hero. http://www.replica-handbags.net.co/ Celery 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', 'rating' => null, 'status' => true, 'notify' => false, 'type' => 'blog', 'comment_type' => 'comment', 'lft' => '1597', 'rght' => '1598', 'updated' => '2017-08-10 08:59:40', 'updated_by' => null, 'created' => '2017-08-10 08:59:40', 'created_by' => null ) ), 'Taxonomy' => array(), 'CustomFields' => array() ) $model = 'Node' $foreignKey = '181' $parentId = '1329' $languages = array( (int) 0 => array( 'Language' => array( 'id' => '1', 'title' => 'English', 'native' => 'English', 'alias' => 'eng', 'status' => true, 'weight' => '1', 'updated' => '2009-11-02 21:37:38', 'updated_by' => null, 'created' => '2009-11-02 20:52:00', 'created_by' => null ) ), (int) 1 => array( 'Language' => array( 'id' => '2', 'title' => 'Polish', 'native' => 'Polski', 'alias' => 'pol', 'status' => true, 'weight' => '2', 'updated' => '2014-07-11 09:41:34', 'updated_by' => '1', 'created' => '2014-07-11 09:41:34', 'created_by' => '1' ) ) ) $content_for_layout = '<div class="background-square"> <div class="container-fluid granateBlog"> <div class="form"> <div class="comment-form tac"> <h3>Dodaj nowy komenatrz</h3> <p class="back"><a href="/blog/inbound-marketing-co-to-jest-i-dlaczego-wiaze-sie-z-seo">Wróć do oryginalnego postu: Inbound marketing- co to jest i dlaczego wiąże się z SEO? </a></p><form action="/comments/comments/add/Node/181/1329" id="CommentAddForm" method="post" accept-charset="utf-8"><div style="display:none;"><input type="hidden" name="_method" value="POST"/><input type="hidden" name="data[_Token][key]" value="5730ac0fd59b4843237847139613aa3f152db8cd" id="Token1513856517"/></div><span id="error_field" class="errorFormat"></span><div class="input text required"><input name="data[Comment][name]" class="span8" placeholder="Nazwa" maxlength="50" type="text" id="CommentName" required="required"/></div><div class="input email required"><input name="data[Comment][email]" class="span8" placeholder="Email" maxlength="100" type="email" id="CommentEmail" required="required"/></div><div class="input text"><input name="data[Comment][website]" class="span8" placeholder="Strona internetowa" maxlength="200" type="text" id="CommentWebsite"/></div><div class="input textarea required"><textarea name="data[Comment][body]" class="span8" cols="30" rows="6" id="CommentBody" required="required"></textarea></div> <script type="text/javascript"> var RecaptchaOptions = { theme : 'clean' }; </script> <script type="text/javascript" src="http://api.recaptcha.net/challenge?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug"></script> <noscript> <iframe src="http://api.recaptcha.net/noscript?k=6Lfd4wITAAAAAJgZkK8GqxPXzAiX1N_Q6fnXagug" height="300" width="500" frameborder="0"></iframe><br/> <textarea name="recaptcha_challenge_field" rows="3" cols="40"></textarea> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> <input type="hidden" name="recaptcha_response_field" value="manual_challenge"/> </noscript><button class="sendComment" type="submit">Wyślij komentarz</button><div style="display:none;"><input type="hidden" name="data[_Token][fields]" value="fe0ee72bdcfb444ec5becf360187f95a706b1dec%3A" id="TokenFields2137604267"/><input type="hidden" name="data[_Token][unlocked]" value="recaptcha_challenge_field%7Crecaptcha_response_field" id="TokenUnlocked962516395"/></div></form></div> </div> </div> </div> <script> var validator = new FormValidator('CommentAddForm', [ { name: 'data[Comment][name]', rules: 'required', message: 'Insert name and surname.', display: 'Nazwa' }, { name: 'data[Comment][email]', rules: 'required|callback_email2', message: 'Insert proper email address.', display: 'Email' }, { name: 'data[Comment][body]', rules: 'required', message: 'Insert message info.', display: 'Treść wiadomoĹ›ci' } ], function(errors, event) { if (errors.length > 0) { var errorString = ''; for (var i = 0, errorLength = errors.length; i < errorLength; i++) { errorString += errors[i].message + '<br />'; } document.getElementById('error_field').innerHTML = errorString; document.getElementById('error_field').style.visibility='visible'; } } ); validator.setMessage('required', 'Pole zawierajÄ…ce %s nie moĹĽe być puste.'); validator.setMessage('valid_email', 'Pole musi zawierać poprawny adres e-mail'); validator.registerCallback('email2', function(value) { var re = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; return re.test(value); }) .setMessage('email2', 'Pole musi zawierać poprawny adres email'); </script> ' $scripts_for_layout = '<script type="text/javascript" src="/wysiwyg/js/wysiwyg.js?1404731478"></script>' $title_for_layout = 'Comments'include - APP/View/Themed/Granate/Layouts/default.ctp, line 142 View::_evaluate() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 949 View::_render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 911 View::renderLayout() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 542 View::render() - APP/Vendor/cakephp/cakephp/lib/Cake/View/View.php, line 479 Controller::render() - APP/Vendor/cakephp/cakephp/lib/Cake/Controller/Controller.php, line 954 CroogoAppController::render() - APP/Vendor/croogo/croogo/Croogo/Controller/CroogoAppController.php, line 351 Dispatcher::_invoke() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 198 Dispatcher::dispatch() - APP/Vendor/cakephp/cakephp/lib/Cake/Routing/Dispatcher.php, line 165 [main] - APP/webroot/index.php, line 151
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